Who might prefer each option?

Soup lovers who want seeds on their croissant

If you’d like a croissant with seeds alongside your pea soup, check which seeds are listed in the ingredients. Be sure to check the allergens before choosing a variety, too.

Shoppers looking for wholemeal bread

If the type of bread matters more to you than having it in croissant form, seeded wholemeal bread is another option. The Netherlands Nutrition Centre recommends wholemeal and brown bread over white bread; the presence of seeds alone tells you nothing about the flour used.

Shoppers who care about preparation and availability

If you want to pick something up at the supermarket without making dough yourself, check whether your chosen product is ready to serve or needs baking first. Check the current packaging and ingredients for each product.

What should you look for when choosing?

If you’re looking for something bread-like to go with your pea soup, start by deciding whether croissant shape, type of bread or ease of preparation matters most to you.

What to consider What to check when buying Who it matters to
Seeds and texture Check which seeds are listed in the ingredients and decide whether you’d prefer a croissant or bread. With my pea soup, I mainly want a croissant with seeds, not just bread with the same topping. Around 33% of these consumers put seed texture first.
Type of bread and nutritional information Check whether the product is wholemeal and, if needed, compare fibre and salt per 100 g. If you have questions about iodine, look for a mention of iodised salt. If the bread is going to make up a larger part of my meal, I want to know what type I’m choosing. Around 42% of these consumers prioritise a wholemeal base or nutritional information.
Preparation and availability Check whether the product is ready to serve or needs baking, and see what’s available at your chosen shop. I want to be able to take something with me that’s ready when the soup is served. For around 25% of these consumers, ease of buying and preparation is the main priority.

Common mistakes

  • Confusing multiseed with wholemeal

    Seeds don’t tell you whether a croissant or loaf is made with wholemeal flour. So a multiseed croissant isn’t automatically a wholemeal product.

    If a wholemeal base is essential for you, check the product name and ingredients list.

  • Skipping the allergen information

    According to Albert Heijn, the AH Multiseed Croissant contains cereals containing gluten and milk. The product also carries a warning that it may contain nuts, among other things.

    If you have a food allergy, always check the latest allergen information on the packaging. The Netherlands Nutrition Centre stresses the importance of checking this information on labels.

  • Assuming every bread product contains iodised salt

    According to the Netherlands Nutrition Centre, using iodised baker’s salt is not compulsory. So a mention on one product tells you nothing about another croissant or loaf.

    If iodised salt matters to your choice, check the ingredients list of the product you’re actually buying.

  • Taking an online product listing as a guarantee

    Albert Heijn lists its multiseed croissant as an in-store product. To find out what you can take away and what information is on the packaging, check with your chosen shop.

    Check the shelf and read the latest label before choosing a bread product as an alternative.

Brands and shops to consider

Albert Heijn

Albert Heijn describes an 80 g AH Multiseed Croissant containing linseed and sunflower seeds.

  • The product information lists ingredients, allergens, nutritional values and iodised salt.
  • Albert Heijn says the product is available in-store only and warns that product information may change.

Lidl

Lidl has a product listing for a multiseed croissant.

  • The product name makes it clear that it’s a croissant with seeds.
  • Check the ingredients, allergens and nutritional information on the packaging before comparing it with another variety.

Jumbo

Jumbo lists a range of croissants, including different varieties and preparation options.

  • The range is useful if you mainly want to choose between different types of croissant.
  • Check the ingredients of each product if seeds are a must-have.

PLUS

PLUS lists multiseed bread and multiseed baguettes as alternatives to serve with soup.

  • These are options if you’re looking for seeded bread rather than a croissant.
  • Multiseed bread isn’t the same shape as a croissant; check whether each loaf is wholemeal.

ALDI

ALDI lists multigrain petit pains from De Afbakker to bake at home.

  • The preparation method makes these rolls an option if you want to bake them just before your meal.
  • A multigrain roll isn’t a multiseed croissant; check the packaging for ingredients and allergens.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

Is a multiseed croissant automatically wholemeal?

No, seeds or kernels don’t automatically make a croissant wholemeal. If you’re specifically looking for a wholemeal product, check the product name and ingredients list.

Which allergens should I check in a multiseed croissant?

Always check the allergen information for the croissant you’ve chosen. According to Albert Heijn, the AH Multiseed Croissant contains cereals containing gluten and milk, among other ingredients, and may contain nuts, among other things. The information may differ for another product.

Does every croissant contain iodine from baker’s salt?

No, according to the Netherlands Nutrition Centre, using iodised baker’s salt is not compulsory. Albert Heijn lists iodised salt in its multiseed croissant, but check the ingredients list of every other variety separately.

Can I have multiseed bread instead of a multiseed croissant?

Yes, if having it in croissant form isn’t essential to you. PLUS lists multiseed bread as an alternative; check separately whether your chosen loaf is wholemeal, and read the ingredients, allergen and nutritional information on the packaging.