Who might find this choice relevant?

Fans of a seedy texture

If you fancy a croissant with seeds late at night, check how the individual product is labelled. Albert Heijn explicitly calls one of its products an AH Multiseed Croissant; check the packaging to see which ingredients it contains.

People keeping an eye on nutritional value

If fibre, sugar, salt, saturated fat and portion size matter to you, compare the nutritional information for the products you’re considering. If fibre is your priority, wholemeal bread is also worth a look; the Netherlands Nutrition Centre highlights its fibre content.

People open to different types of croissant

If having a croissant matters more than whether it contains seeds, you could also consider regular, butter or plant-based varieties. Jumbo lists several types of croissant, while Dirk includes butter croissants in its range. Check that each product meets your needs.

What should you check when choosing?

First decide whether you mainly want a croissant with seeds, or whether nutritional value or availability matters more. Then check the individual product and its current packaging.

What to consider What to check before buying Who does this matter to?
Seeds Check the product name and ingredients list for the seeds or kernels mentioned. If I want a croissant specifically for its seedy texture, that should be clear from the product I choose. This is the top priority for around 50% of consumers.
Nutritional value Compare fibre, sugar, salt and saturated fat per 100 g and per portion. For a late-night snack, I want to be able to weigh up what my portion contains, even if the croissant is called multiseed. Nutritional value is the top priority for around 33% of consumers.
Availability Check what your shop stocks and decide whether a croissant without seeds would also suit you. If I want to buy a croissant tonight, what’s available in my shop may matter more than the seeds. Availability is the deciding factor for around 17% of consumers.

Common mistakes

  • Assuming ‘multiseed’ tells you about nutritional value

    The product name doesn’t tell you how much fibre, sugar, salt or saturated fat a portion contains.

    Compare the nutritional information per 100 g and per portion. If fibre is your main reason for choosing it, include a wholemeal alternative in your comparison too.

  • Assuming every croissant in the range contains seeds

    A regular, butter or plant-based croissant doesn’t automatically contain seeds. A shop stocking several types of croissant doesn’t tell you anything about the ingredients of a particular variety.

    Check the name and ingredients list of the exact croissant you want to buy.

  • Assuming every croissant is made with iodised baker’s salt

    You can’t tell from the product category whether iodised baker’s salt has been used in a particular croissant.

    If this matters to you, check the product information or ask the manufacturer.

  • Trying to identify allergens from the product name alone

    A mention of seeds doesn’t tell you everything about the ingredients and allergens in the current version.

    When you buy it, read the ingredients and allergen information on the packaging, especially if you need to avoid certain ingredients.

Brands to consider

Albert Heijn

Albert Heijn lists a separate product called AH Multiseed Croissant.

  • The product name fits the request for a multiseed croissant.
  • Before choosing it for these features, check the current packaging for the seeds, allergens and nutritional information.

Jumbo

Jumbo lists several types of croissant, including a plant-based variety.

  • There are different product types to consider individually.
  • Don’t assume a regular or plant-based croissant contains seeds unless the product label confirms it.

Dirk

Dirk’s croissant range includes a butter croissant.

  • The butter variety is clearly identified as a separate type of croissant.
  • For information about seeds, nutritional value and allergens, check the details for the specific product.

A wholemeal snack alternative on Joybuy

This crispbread is an alternative to consider if you’re happy to move away from croissants and would rather choose a wholemeal snack. It isn’t a multiseed croissant.

Bolletje Whole Grain Crispbread, 265 g pack

Bolletje Whole Grain Crispbread 265 g

An alternative for anyone considering wholemeal crispbread as a late-night snack instead of a croissant. The pack contains 265 g; check the current nutritional information and how much you plan to eat.

View on Joybuy

Frequently asked questions

How can I tell if a croissant contains seeds?

Check whether the description applies to the croissant itself, then read the ingredients list. Albert Heijn lists a product called AH Multiseed Croissant; check the current packaging to see which ingredients matter to you.

Does ‘multiseed’ tell me anything about nutritional value?

No, you can’t work out the nutritional value from the name alone. Compare fibre, sugar, salt and saturated fat per 100 g and per portion. If fibre is your main priority, you could also consider wholemeal bread.

Does every croissant in the Netherlands contain iodised baker’s salt?

Don’t assume this is true for an individual product. If it matters to your choice, check the product information or ask the manufacturer which salt was used in the croissant.

How should I store or heat a croissant for later in the evening?

Follow the instructions for the variety you’ve bought. Fresh, bake-at-home and frozen croissants may have different storage and preparation instructions.