Who is this choice relevant to?

Picnickers looking for seeds

You’re specifically after a croissant with seeds, rather than a plain butter croissant. Albert Heijn and Lidl each offer a multiseed option.

Shoppers who check ingredients

You want to know which ingredients and allergens a product contains before buying it. That means checking the specific croissant: for example, PLUS lists wheat, milk and egg in its small butter croissant, and says the product may contain soya.

Picnickers considering a roll for lunch

You’re unsure whether a seeded croissant is right for lunch, or whether you’d rather take a wholemeal or multigrain roll. The product name and ingredients can help you tell these types of bread apart.

What should you look for when choosing?

Multiseed croissant

Choose this if: you specifically want a croissant with seeds; Albert Heijn and Lidl offer options like this.

Bear in mind: seeds in the product name don’t, by themselves, tell you whether it contains wholemeal ingredients or has a particular nutritional value. Lidl lists its version as an in-store product.

Plain butter croissant

Choose this if: seeds aren’t a must and you’re looking for a plain butter croissant.

Bear in mind: a butter croissant isn’t automatically a multiseed option; check the ingredients of the product you choose.

Wholemeal or multigrain roll

Choose this if: you’d rather take a roll than a croissant on your picnic.

Bear in mind: multigrain doesn’t automatically mean wholemeal. According to the Netherlands Nutrition Centre, ‘multigrain’ means that a product contains at least three different types of grain.

What to consider What to check before buying Who it matters to
Seeds Check the full product name and ingredients if you want a multiseed croissant. I want to choose a croissant with seeds for my picnic, rather than take a plain one. For around 42% of shoppers, choosing seeds comes first.
Ingredients and allergens Read the current packaging; for unpackaged products, ask for allergen information. I need to be able to check whether the ingredients in this particular croissant are suitable for me. This is the top priority for around 33% of shoppers.
Lunch and taking food with you Decide whether you want a croissant or a roll, and keep perishable fillings cool. My lunch needs to suit what I want to eat in the park and what I can keep cool on the way there. Around 25% of shoppers prioritise this practical choice.

Common mistakes

  • Mistaking a plain croissant for a multiseed one

    A butter croissant or another croissant without ‘multiseed’ in its description won’t necessarily meet your requirements.

    Before buying, check the name and ingredients of the specific croissant.

  • Assuming multiseed, multigrain and wholemeal mean the same thing

    These words describe different characteristics. According to the Netherlands Nutrition Centre, ‘multigrain’ means that a bread contains at least three different types of grain; seeds on a croissant don’t confirm that it’s wholemeal.

    If wholemeal ingredients or fibre content matter to you, compare the ingredients and nutritional information of the products you’re considering.

  • Relying on out-of-date allergen information

    Ingredients can vary between products or change over time. For example, the allergens in PLUS’s small butter croissant don’t automatically apply to a multiseed croissant.

    Read the current packaging and, for unpackaged croissants, ask the retailer for allergen information.

  • Taking perishable fillings without keeping them cool

    In warm weather, pathogens have more opportunity to grow if food isn’t kept cool, according to the Netherlands Nutrition Centre.

    Use a cool bag or cool box for perishable fillings, and consider how long your lunch will be out of the fridge.

Brands to consider

Albert Heijn

Albert Heijn offers an AH Multiseed Croissant for anyone specifically looking for a croissant with seeds.

  • The product name identifies it as a multiseed option.
  • Check the ingredients and allergens on the packaging you choose.

Lidl

Lidl describes its Multiseed Croissant as being made with several types of seed.

  • Lidl provides an overview of ingredients and allergens for its oven-fresh range.
  • Lidl lists its Multiseed Croissant as ‘in store only’, so check availability at your local branch.

Jumbo

Jumbo offers other croissant options, including butter, plant-based and mini croissants.

  • You can choose from a range of named types and sizes.
  • Check the specific product name and ingredients before choosing one as a multiseed croissant.

PLUS

The small PLUS Butter Croissant is an example of a plain butter croissant, not a multiseed option.

  • PLUS lists ingredients for this product, including wheat, butter and egg.
  • According to the product information, it may contain soya; check the current packaging.

Dirk

Dirk offers a pack of four 1 de Beste Butter Croissants, weighing 180 g in total.

  • The pack size and total weight are listed.
  • These butter croissants aren’t described as a multiseed option.

Bread alternatives at Joybuy

If you’re considering taking a multigrain roll or loaf to your picnic instead of a croissant, these two products could suit. They aren’t multiseed croissants, so check that the preparation and ingredients of each product fit your plans.

g'woon Multigrain Rolls, 4 rolls

g'woon Multigrain Rolls, 4 rolls

An option if you’d rather take multigrain rolls than croissants on your picnic.

The pack contains 4 rolls. Before setting off, check the preparation instructions and allergens on the current packaging.

View at Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

This round multigrain loaf is a picnic-friendly bread alternative if you have time to prepare it at home.

Pack weight: 550 g. Follow the instructions on the current packaging for defrosting and baking, and check the allergen information.

View at Joybuy

Frequently asked questions

What does ‘seeded’ mean when it comes to a croissant?

Here, it means a croissant with seeds, such as the multiseed options offered by Albert Heijn and Lidl. If you want to know which seeds it contains, check the ingredients of the specific product.

Is a multiseed croissant automatically wholemeal?

No. The ‘multiseed’ label doesn’t, by itself, confirm that a croissant is wholemeal or contains a particular amount of fibre. Check the ingredients and nutritional information instead. The Netherlands Nutrition Centre also explains that ‘multigrain’ isn’t the same as ‘wholemeal’.

Which allergens should I check in a croissant?

Check the allergen information for the croissant you’re buying, not for a similar product. For example, PLUS’s small butter croissant lists wheat, milk and egg, and may contain soya; ingredients can differ in other varieties.

How should I take filled croissants to the park?

Keep perishable fillings cool while you’re travelling and during your picnic. The Netherlands Nutrition Centre recommends paying attention to refrigeration, clean hands and clean utensils when picnicking, especially in warm weather.

Does every croissant contain iodine because of baker’s salt?

You can’t assume that every croissant does. According to the Netherlands Nutrition Centre, iodised baker’s salt contains iodine. If the type of salt used matters to you, check the ingredients of the specific croissant.