What should you consider when choosing?
First decide whether the croissant is for a change or is meant to replace your child’s usual lunch. Then check the ingredients and allergens. Only after that does the practical availability of a specific variety become relevant.
| What to consider |
What to check when buying |
Most relevant for |
| Your regular lunch staple |
Decide whether the croissant will just be for a change. For a regular school lunch, the Dutch Nutrition Centre recommends brown or wholemeal bread, partly because of its fibre content. |
If I want to pack this often, I need to know whether I’m replacing bread with a croissant. For around 42% of consumers, bread is the mainstay of their daily diet. |
| Seeds and allergens |
Read the ingredients and allergen information for the exact variety. The name ‘multiseed’ doesn’t mean a croissant is wholemeal or free from gluten and milk. |
My child likes seeds, but I also need to know whether the product is suitable for their allergies and school rules. For around 33% of consumers, checking the label is the top priority. |
| Availability |
Check whether the variety you want is available at your chosen shop. Albert Heijn and Lidl list their multiseed croissants as in-store products. |
When I’m packing lunch for the next school day, I want to be able to buy the planned treat too. For around 25% of consumers, this practical consideration is the deciding factor. |
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Frequently asked questions
Can a multiseed croissant go in a packed lunch every day?
As a regular lunch staple, brown or wholemeal bread is more in line with the Dutch Nutrition Centre’s advice for primary-school children. A multiseed croissant can add variety if the label and school rules are suitable; seeds don’t automatically make the product wholemeal.
Which allergens should I check in a seeded croissant?
Check the full allergen information for the exact croissant, not just for gluten. The AH multiseed croissant lists cereals containing gluten and milk, and mentions possible traces of egg, soya and nuts, among other things. Make sure your choice also complies with the school rules.
Is a gluten-free croissant also a multiseed croissant?
No, these labels don’t mean the same thing. The Schär Croissant à la Française listed by Jumbo is labelled gluten-free, but not as a multiseed variety. The product information also says it contains egg and milk. Check the packaging and the instructions for this frozen product.
Why does a croissant label sometimes list iodised salt?
It tells you which type of salt has been used as an ingredient. The product information for the AH multiseed croissant mentioned above and a PLUS butter croissant lists iodised salt. Don’t use this to draw conclusions about the amount of iodine in another croissant; check the information for that specific product instead.