Choose a multiseed croissant if you’re mainly looking for a different texture for your office lunch, but check the nutritional information and allergens on the exact product’s label. A plain croissant is an alternative if you don’t need that seed-studded texture; its suitability for lunch will also depend on the ingredients, portion size and any preparation required. The name ‘multiseed’ alone doesn’t prove that a croissant contains more fibre.
You’re considering a seeded option as well as plain croissants. Check whether the exact product contains seeds and compare the nutritional information for the same quantity, rather than relying on the name.
You’re putting out croissants for colleagues or guests to choose from. Make the allergen information available for each product before they choose, especially when different varieties are served side by side.
You need to know how many croissants you can serve and whether they need to be defrosted or baked before serving. Check the pack size, product instructions and availability for your order.
For your office lunch, first decide whether seed texture, allergen information, ease of serving or portioning for the group matters most. Then compare only the exact products you’re considering.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Texture and nutritional value | Check which seeds are listed and compare fibre, salt and saturates per 100 g or for the same portion size. | If I want to serve a seeded croissant, I also want to assess how its nutritional value compares with a plain option. For around 29% of consumers, this combination of texture and nutritional value matters most. |
| Allergens | Check the current ingredients and allergen information for each variety. If serving them unpackaged, make the information available before people choose. | For a lunch buffet for colleagues, I want to know in advance which allergens each croissant contains. This is the main concern for around 29% of consumers. |
| Preparation and availability | Check whether the croissants need baking or defrosting, and whether you can get the quantity you need in time. | When I’m serving lunch at a set time, I don’t want to be caught out by an extra trip to the shops or baking time. For around 24% of consumers, ease of serving is the top priority. |
| Portions and preferences | Compare the number of croissants in each pack and consider whether a plain option alongside a multiseed one would suit the group. | If I’m sharing croissants among a group, I want suitable portions and a choice of familiar and different textures. For around 18% of consumers, this comes first when buying. |
A product name doesn’t tell you how much fibre a croissant contains. The Netherlands Nutrition Centre gives 1.1 g of fibre for an average plain croissant weighing 45 g; that figure doesn’t describe the multiseed option you want to buy.
Compare the nutritional information for the exact products per 100 g or for the same portion size. Also check salt and saturates if those values matter to your choice.
The allergens present depend on the recipe. According to the Netherlands Food and Consumer Product Safety Authority, information about relevant allergens must be available before consumers choose unpackaged food.
Keep the current packaging or supplier information available at lunch, and make it clear for each croissant variety where guests can find the allergen information.
Albert Heijn lists its AH Multiseed Croissant as available in-store only; Lidl says the same about its Multiseed Croissant. A product listing alone doesn’t tell you how you’ll be able to receive your order.
Before planning lunch, check with your chosen retailer that the quantity you need is available and find out whether collection or delivery is an option.
If you need to collect it, allow time for that in your lunch plans too.
Not every croissant is ready to serve straight away. PLUS provides defrosting and baking instructions for its mini butter croissant; these don’t automatically apply to other products.
Read the instructions for your chosen croissant before setting a serving time.
A bake-at-home product needs preparation time and oven space.
Lists an AH Multiseed Croissant alongside plain croissants.
Lists plain croissants in packs, among other products, as well as multiseed rolls.
Describes its Multiseed Croissant as being made with several types of seed.
Lists a plain butter croissant sold individually.
Lists a mini butter croissant sold individually, with preparation instructions.
Lists various plain croissants and pack sizes.
These two products are plain croissant options for an office lunch. Compare their pack weights and, where stated, the number of croissants. Check the packaging for allergens and preparation instructions before serving.
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A plain croissant option if you’re not looking for a multiseed variety for lunch.
Pack weight: 200 g. Check the current packaging for the number of croissants, allergens and any preparation instructions.
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A plain croissant option with the number of croissants stated, making it easier to plan lunch portions.
Four croissants per pack; total weight 180 g. Check the current packaging for allergens and any preparation instructions.
No, you can’t tell from the name. Compare the fibre content of the exact multiseed and plain croissants per 100 g or for the same portion size; a mention of seeds doesn’t tell you how much fibre the finished product contains.
The Netherlands Food and Consumer Product Safety Authority says information about allergens present in unpackaged croissants must be available before consumers choose. Use the current product information for each variety and make sure guests can access it at the buffet.
Read the instructions for your chosen product and allow time for defrosting, preheating and baking. For example, PLUS says its mini butter croissant needs 20 minutes to defrost at room temperature and takes around 14 minutes to bake at 170 °C, with some leeway on time and temperature.
Check the croissant’s ingredients or ask the retailer. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt, so don’t assume it’s in every croissant just because of the product category.
