Commuters short on breakfast time
Looking for a croissant they can take with them without baking it at home first. Albert Heijn and Lidl both list a multiseed croissant as an in-store product; check availability at the branch where you plan to shop.
Who is this for?
Breakfast eaters keeping an eye on fibre
Want to avoid confusing seeds with wholemeal, so they compare fibre, salt and serving size in the nutritional information. If you’re specifically looking for a wholemeal breakfast, you could also consider wholemeal bread.
Shoppers who need to check allergens
Need information about ingredients and allergens before buying, even when purchasing a loose croissant. Albert Heijn lists milk and cereals containing gluten, among other allergens, for its Multiseed croissant; check the information for the exact product you’re buying.
What should you look for when choosing?
First, decide whether you want to eat the croissant straight away. Then compare the nutritional information and, if you have an allergy, check the details for the product you’re actually buying.
| What to consider | What to check when buying | Who is this important for? |
|---|---|---|
| Ready to take away | Check whether it’s a ready-to-eat croissant sold individually and whether your branch stocks it. | If I want breakfast on the go, I don’t want to bake anything at home first; being able to take it away straight away matters most to around 45% of consumers. |
| Nutritional information | Compare fibre, fat and salt on the same basis, such as per 100 g, and check the serving size. | If you choose seeds for their nutritional value, you’ll want to know what’s in the whole croissant. This nutritional profile comes first for around 33% of consumers. |
| Allergens and ingredients | Read the label or, if buying an unpackaged croissant, ask about allergens present and warnings about possible traces. | If I have an allergy, I don’t want to rely only on the visible seeds; around 22% of consumers put allergen information first. |
Common mistakes
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Assuming ‘multiseed’ means ‘wholemeal’
A seed mix doesn’t tell you how much wholemeal flour the croissant contains, nor does it indicate the total amount of fibre, fat or salt.
Check the ingredients and compare the nutritional information per 100 g and per serving if the serving sizes differ.
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Only checking the seeds if you have an allergy
The dough and ingredients you can’t see may also contain relevant allergens. For an unpackaged croissant, the information may not be available on packaging you can take away.
Before buying, ask for the allergen information for that exact croissant and check any warnings about possible traces too.
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Choosing a bake-at-home product for breakfast on the go
Croissant dough and bake-at-home croissants need to be prepared at home. That’s not ideal on a morning when you want to head straight out.
Choose a ready-to-eat croissant if you want to eat it on the go; only choose a bake-at-home version if you have time to prepare it at home.
Brands to consider
Albert Heijn
Albert Heijn lists an AH Multiseed croissant, sold individually at 80 g, for in-store purchase only.
- The product information lists sunflower seeds, linseed, ingredients, allergens and nutritional values, among other details.
- Check the label on the croissant in store, as product information can change.
Lidl
Lidl lists a multiseed croissant made with several types of seeds, available in store only.
- It’s an in-store product to look out for if you want to take a multiseed croissant with you straight away.
- The oven-fresh range may vary by branch; check the ingredients, allergens and nutritional information in store too.
Jumbo
Jumbo lists various croissant products in its online bake-at-home bread category.
- The category is worth browsing if you’re happy to bake croissants at home.
- Check the specific product if you’re looking for seeds; a bake-at-home croissant also needs to be prepared before you leave.
PLUS
PLUS lists butter croissants and butter croissant dough.
- These are options to consider if a plain butter croissant would also suit you.
- The croissant dough listed needs to be prepared at home, so it’s not a ready-to-eat breakfast for the journey.
Dirk
Dirk lists a plain butter croissant, sold individually at 65 g.
- An individually sold product can be handy if you don’t need seeds on your croissant.
- This butter croissant isn’t the same product as a multiseed croissant.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Is a multiseed croissant automatically wholemeal?
No. Seeds in or on a croissant don’t tell you whether the dough is made with wholemeal flour. Check the ingredients and fibre content in the nutritional information for the specific product.
How do I check allergens in an unpackaged croissant?
Before buying, ask for the allergen information for that croissant. According to the Netherlands Food and Consumer Product Safety Authority, sellers must also inform consumers about allergens present in unpackaged food.
What if I have a nut allergy and the croissant contains seeds?
Don’t rely only on the visible seeds: check the full allergen information and any warnings about possible traces. Albert Heijn says its Multiseed croissant may contain almonds, hazelnuts and pecans, among other allergens; for a different product, check its own information.
Does every multiseed croissant contain iodised salt?
You can’t tell from the product name. Albert Heijn lists iodised salt in its Multiseed croissant; for another croissant, check the ingredients for that specific product.