For generous toppings, don’t choose on the name multigrain alone: check whether you find the slice thick and sturdy enough, or choose a loaf you can slice yourself. If wholemeal matters to you, check for an explicit wholemeal description and read the ingredients too; according to the Netherlands Nutrition Centre, multigrain on its own doesn’t mean a loaf is wholemeal. Check the label for the exact variety if allergens, salt or iodised salt are important to your choice.
For an open sandwich with toppings such as egg, cheese or a spread, you’ll want a slice that can handle them. Check the size and firmness of the actual slice; the name of the bread alone doesn’t tell you much.
According to the Netherlands Nutrition Centre, multigrain means at least three different types of grain; it doesn’t automatically mean wholemeal. So look for an explicit wholemeal description and, if available, compare the fibre per 100 g in the loaves you’re considering.
If you have questions about allergens, ingredients, salt or iodised salt, the packaging for the specific variety you choose is what matters. The Netherlands Nutrition Centre notes that common allergens must be clearly listed on the label; don’t assume another multigrain loaf has the same ingredients.
Decide what matters most for your Easter lunch: a slice that can take plenty of toppings, an explicitly wholemeal loaf or the information on the label. Then check the other points for the bread you plan to buy.
| What to consider | What to look for | Who it matters to |
|---|---|---|
| A sturdy slice | Check the thickness and texture of the slice. If you’re buying a whole loaf, ask whether it can be sliced more thickly. | When I’m adding plenty of toppings, I want the slice to stay easy to handle during Easter lunch. Around 42% of consumers prioritise this. |
| Wholemeal and fibre | Look for an explicit wholemeal description and compare the ingredients and fibre per 100 g. | If wholemeal and fibre are my main priorities, I don’t want to rely on the word multigrain alone. For around 33% of consumers, this is their first consideration. |
| Label information | Check the current packaging for allergens, ingredients, salt content and, if relevant, whether iodised salt is listed. | If I need to avoid certain ingredients or watch my salt intake, I need to be able to assess the exact variety. Around 25% of consumers prioritise checking the label. |
The Netherlands Nutrition Centre explains that multigrain refers to at least three types of grain. The name doesn’t tell you whether all the grains used are wholegrain.
If that’s what you’re looking for, check for an explicit wholemeal description and compare the ingredients and stated fibre per 100 g.
A description such as rustic or hearty doesn’t specify how thick each slice is. So even a pre-sliced loaf may not have slices that suit your toppings.
Check the slices themselves. If you’re buying a whole loaf, find out whether you can slice it, or have it sliced, to your preferred thickness.
Albert Heijn lists ingredients including wheat, sesame and iodised salt for AH Liefde & Passie Meergranen gesneden. That doesn’t tell you exactly what’s in another loaf.
Check the packaging for the exact variety when you buy it, especially if allergens, salt or iodised salt matter to you.
Albert Heijn describes AH Liefde & Passie Meergranen gesneden as a 550 g multigrain loaf containing ingredients such as wheat, rye, millet, sunflower seeds and sesame.
Jumbo lists a multigrain wholemeal tin loaf in its bread range and uses multigrain bread in a recipe for topped slices.
Lidl describes its multigrain bread as hearty and lists ingredients such as wheat, barley and buckwheat. According to Lidl, this bread is only available in store.
In its fresh daily bread range, ALDI distinguishes between Luxury Multigrain Artisan Loaf and Farmhouse Wholemeal Multigrain.
This round multigrain loaf is an option if you’d like to decide how thickly to slice it for Easter lunch. Once sliced, check whether the thickness and firmness suit your toppings.
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If you want to match the slices to your lunch toppings, check their actual thickness and firmness after slicing. Read the current packaging if wheat, sesame or the mention of iodised salt is relevant to your choice.
No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three different types of grain, but the description on its own doesn’t mean the bread is wholemeal. Look for an explicit wholemeal description and check the ingredients of the variety you choose.
Don’t assume it does. Albert Heijn lists iodised salt for AH Liefde & Passie Meergranen gesneden; for other loaves, check the current ingredients list.
Always read the allergen information for the exact variety. The Netherlands Nutrition Centre says common allergens must be clearly listed on the label. The variety described by Albert Heijn contains gluten-containing cereals and sesame, but ingredients can vary between loaves.
Yes, as long as you follow the storage advice for the loaf you choose. Albert Heijn says AH Liefde & Passie Meergranen gesneden can be frozen at home on the day you buy it and should be thawed before use. For other loaves, check the instructions on the packaging.
