Who are these options relevant to?

Lunch shoppers looking for wholemeal bread

You’re looking for multigrain bread for your everyday lunch, but want to know whether your chosen variety is wholemeal too. The name, ingredients and nutritional information give you a better guide than the colour of the bread.

Shoppers looking to use up their bread

You don’t get through a whole loaf quickly. Buying half a loaf or freezing portions after purchase can help you avoid throwing away slices you haven’t used.

Shoppers checking for allergens

You need to know which grains or other allergens are in a loaf. Even when a product is labelled gluten-free, it’s still important to check the full ingredients and allergen information for the variety you choose.

What should you look for when choosing?

Start with the type of bread and its ingredients. Then check whether the pack size suits the number of lunches you want to make, and review the information for any dietary requirements.

What to consider What should you check? Who is this most important for?
Wholemeal and fibre Look for the wholemeal label and compare the fibre per 100 g in the nutritional information. Check the salt per 100 g too. If wholemeal is my priority, I don’t want to assume that every multigrain loaf fits the bill. This is the most important consideration for around 50% of shoppers.
Pack size and food waste Think about how much bread you’ll actually use and whether half a loaf or freezing it in portions would suit you. If I often have slices left over, I want to choose an amount I can use in time. For around 30% of shoppers, reducing food waste is the top priority.
Practicality Read the allergen information and, for bake-at-home bread, the preparation instructions. Check how to store the bread. I want bread that suits both my dietary needs and my lunch plans. For around 20% of shoppers, practicality is the most important consideration.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Netherlands Nutrition Centre, the term multigrain refers to the different types of grain used. It doesn’t tell you whether the bread is made entirely from wholemeal flour.

    If you want wholemeal bread, look specifically for the wholemeal label on the pack, then check the ingredients and nutritional information.

  • Buying more bread than you’ll use

    A whole loaf doesn’t suit everyone’s lunch plans. Slices left uneaten won’t give you any extra lunches.

    If needed, choose half a loaf. The Netherlands Nutrition Centre recommends freezing bread in portions straight after purchase if you want to keep it.

  • Relying on the product name alone when checking for allergens

    Regular multigrain bread may contain several gluten-containing grains. Even a product labelled gluten-free needs to be checked for any other allergens listed.

    Read the full ingredients and allergen information on the specific pack before choosing a loaf.

Brands to compare

You can compare the names and product information for individual types of bread at these retailers. The features of one loaf don’t automatically apply to other breads sold by the same retailer.

Albert Heijn

Albert Heijn has a category page for multigrain bread. Use the information for each individual variety to help you choose.

  • You can view multigrain products individually.
  • Check the current packaging, as product information can change.

Jumbo

Jumbo provides ingredients and nutritional information for individual wholemeal multigrain varieties.

  • The Jumbo Wholemeal Multigrain Bread described lists 7,8 g of fibre per 100 g.
  • Compare the information for the variety you’re actually choosing, as multigrain breads can differ.

Lidl

Lidl describes a multigrain loaf containing ingredients such as wheat, barley and buckwheat.

  • The grains listed can help you identify the product variety.
  • Check the packaging to see whether the bread is wholemeal too and which allergens are listed.

Aldi

Aldi is a retailer where you can compare individual multigrain and wholemeal multigrain loaves against your criteria.

  • The product name may distinguish between multigrain and wholemeal multigrain.
  • Check the ingredients, nutritional information and allergens on the loaf in store.

PLUS

PLUS describes both a wholemeal multigrain bake-at-home product and a separate gluten-free multigrain variety.

  • The different labels help you find the product information that’s relevant to you.
  • A bake-at-home product needs to be prepared; check the ingredients and allergens of the gluten-free variety separately.

Dirk

Dirk describes Bakker van der Akker Bakkers multigrain half loaf as a half loaf.

  • The smaller size may suit anyone who doesn’t need many slices at once.
  • Check the ingredients and nutritional information for this variety on the packaging.

Related products at Joybuy

Related products will be available soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, multigrain means bread made with different types of grain; wholemeal bread is made from 100% wholemeal flour. So if wholemeal is what you’re looking for, check for the wholemeal label.

Can I tell whether bread is wholemeal from its dark colour or seeds?

No, the colour and seeds don’t tell you whether the bread is entirely wholemeal. Check the product name and ingredients, and compare the information per 100 g on the pack for specific nutritional values.

What should I do if I can’t finish a whole loaf?

Choose a size that suits how much you use, or freeze the bread in portions straight after purchase. That way, you can take out what you need for each lunch, as the Netherlands Nutrition Centre recommends when storing bread.

Does all bread contain baker’s salt?

No. According to the Netherlands Nutrition Centre, bakers don’t always use baker’s salt. Check the ingredients list on packaged bread, or ask your baker which salt they used in the loaf you’re buying.

Do I still need to check for allergens in gluten-free multigrain bread?

Yes. The gluten-free label doesn’t tell you which other ingredients or allergens the bread contains. So even with a gluten-free variety, read all the information on the pack you’ve chosen.