Who might find this toast choice useful?

Fussy eaters making the switch

You’re looking for toast made with both wholemeal flour and white flour, without assuming from the name ‘multigrain’ that the product is 100% wholegrain. Check the ingredients: Jumbo lists 45% wholemeal wheat flour alongside wheat flour for Van der Meulen Melba Multigrain.

Shoppers prioritising wholegrain and fibre

You want toast that’s explicitly labelled wholegrain and compare the fibre per 100 g. According to the Voedingscentrum, wholegrain toast is made from 100% wholemeal flour; also check the nutritional information for the variety you choose.

Shoppers topping up a small stock

You need toast for a topping or dip and want a pack size that suits how you’ll use it. Compare the weight and any individual packs; Albert Heijn describes the Van der Meulen Melba wholegrain toast pack as six packs of six pieces of toast.

What should you look for when choosing?

First decide whether you’d prefer a blend of flours or 100% wholegrain. Then compare the nutritional information and pack size of the varieties that meet your needs.

What to consider What to check when buying Most relevant for
Blend of grains Check what percentage of wholemeal flour is listed and whether the ingredients also include white flour. For Van der Meulen Melba Multigrain, Jumbo lists 45% wholemeal wheat flour as well as wheat flour. If I’m looking for a stepping stone for fussy eaters, I want to know what’s actually in the toast. For around 36% of consumers, this blended composition would be the main reason for buying it.
Wholegrain and fibre Check the wholegrain labelling and compare fibre and salt per 100 g. For Van der Meulen Melba Wholegrain, Jumbo lists 9,7 g fibre and 1,9 g salt per 100 g. If you’re mainly looking for 100% wholegrain toast, a multigrain name isn’t a substitute; for around 36% of consumers, wholegrain status and comparing fibre would be the priority.
Pack size Compare the weight, any individual packs and whether the toast is suitable for the topping or dip you have in mind. For Van der Meulen Melba wholegrain toast, Albert Heijn lists six packs of six pieces of toast. If I’m buying a small top-up, I want an amount that suits when and how I’ll use it. For around 28% of consumers, pack size would be the main consideration.

Common mistakes when choosing toast

  • Assuming ‘multigrain’ means ‘100% wholegrain’

    Having several types of grain doesn’t mean that all the flour used is wholemeal. The Voedingscentrum states that wholegrain toast is made from 100% wholemeal flour.

    Check the ingredients list on multigrain toast. For Van der Meulen Melba Multigrain, Jumbo lists 45% wholemeal wheat flour alongside wheat flour.

  • Ignoring the rest of the label on wholegrain toast

    The wholegrain label doesn’t tell you how much salt the toast contains or which allergens it includes. For Van der Meulen Melba Wholegrain, Jumbo lists 1,9 g salt per 100 g; Albert Heijn lists barley, rye, sesame, soya and wheat among the allergens in this variety.

    Compare salt levels per 100 g and read the allergen information on the pack of the exact variety you’re buying.

  • Assuming baker’s salt provides iodine

    You can’t tell from the word ‘toast’ whether baker’s salt is used. The Voedingscentrum states that bread doesn’t have to be baked with baker’s salt.

    Check the ingredients of the specific toast for baker’s salt or iodised salt. If this matters to you and the label isn’t clear, ask the manufacturer.

Brands to compare when choosing toast

Van der Meulen / Melba

Jumbo lists both Melba Multigrain and Melba Wholegrain in 120 g packs. These two varieties make it easy to compare a blend of flours with 100% wholegrain.

  • For both varieties, Jumbo publishes nutritional information per 100 g, including fibre and salt.
  • Check the ingredients and allergens for each variety: the name Melba alone tells you nothing about its wholegrain status or whether it’s suitable for people with allergies.

Albert Heijn huismerk

Albert Heijn lists AH Melba plain toast as an own-brand product. You can compare its ingredients and nutritional information with those of another type of toast.

  • A familiar own-brand option if you’re specifically looking for plain Melba toast.
  • Albert Heijn warns that product information, including ingredients and allergens, may change. Check the current label before choosing.

ALDI huismerken

ALDI lists products including SUN SNACKS Toast and SUN SNACKS Melba toast in its range of crispbread products.

  • Toast and Melba toast are listed as separate products, so you can look specifically for the type you want.
  • Don’t assume anything about a product’s ingredients, wholegrain status or allergens from the category it appears in. Check the label of the variety you choose.

Tastino

Lidl lists Tastino Luxe wholegrain crackers in a 210 g pack. Crackers are a different product category from Melba toast.

  • A crisp alternative to consider if you’re also looking at crackers.
  • Don’t treat these crackers as the same type of toast or as a directly comparable alternative without checking the ingredients and nutritional information.

Toast products on Joybuy

Related products coming soon.

Frequently asked questions

Is multigrain toast the same as wholegrain toast?

No. According to the Voedingscentrum, wholegrain toast is made from 100% wholemeal flour; the term ‘multigrain’ doesn’t mean that. Check the ingredients list if you want to know how much of the flour is wholemeal.

Does Dutch toast always contain iodine from baker’s salt?

You can’t tell from the product name. The Voedingscentrum states that bread doesn’t have to be baked with baker’s salt. Check whether the ingredients list for the toast you’re buying includes baker’s salt or iodised salt, and ask the manufacturer if necessary.

How do I compare fibre and salt in two types of Melba toast?

Compare the same values per 100 g, then consider the portion you’ll eat. For Van der Meulen Melba Wholegrain, Jumbo lists 9,7 g fibre and 1,9 g salt per 100 g, compared with 7,5 g fibre and 1,5 g salt per 100 g for Melba Multigrain. Which differences matter depends on what’s most important to you for this purchase.

Are the allergens the same in wholegrain and multigrain toast?

No, don’t assume both varieties contain the same allergens. For Van der Meulen Melba Wholegrain, Albert Heijn lists barley, rye, sesame, soya and wheat among the allergens; the product information for Melba Multigrain also lists oats. Always read the allergen statement on the pack you’re buying.