Who is this choice relevant to?

Canteen manager with a regular bread lunch

Needs a loaf whose wholemeal status, fibre per 100 g, portion size and ingredients can be checked. According to the Netherlands Nutrition Centre, ‘multigrain’ refers to different types of grain; for a wholemeal option, you need to check the product description separately.

Serving manager with changing numbers

Needs to match the loaf size to the number of lunches and serving time. A large sliced loaf works well for preparing sandwiches in advance; a smaller, par-baked loaf may be a better fit for smaller batches.

Canteen responsible for managing allergen information

Needs up-to-date ingredient and allergen information for every loaf. The Netherlands Food and Consumer Product Safety Authority states that allergen information for unpackaged foods must be available where they are offered.

What should you look for when buying?

First decide whether wholemeal is a requirement, then choose a size that suits how you serve it and check the allergen information for the exact variety before serving.

What to consider What to check Who is it important for?
Wholemeal and fibre Check whether the loaf is explicitly labelled as wholemeal and compare the fibre per 100 g. According to the Netherlands Nutrition Centre, ‘multigrain’ means the loaf contains at least three types of grain; it does not mean that it is wholemeal. Anyone looking for a regular lunch loaf with confirmed wholemeal status will also want to compare fibre values. This is the top priority for around 40% of consumers.
Size and serving Compare the loaf’s weight, number of portions and storage or baking instructions. If the bread is baked in store, also check whether local collection fits the canteen’s schedule. When lunch numbers vary, the person in charge of serving needs to be able to prepare suitable quantities of bread. Around 30% of consumers prioritise this practical consideration.
Allergen information Check the allergens present in each recipe and which gluten-containing grains have been used. For unpackaged bread, make sure the information is available where it is offered, as required by the Netherlands Food and Consumer Product Safety Authority. If staff report allergies, the canteen needs to be able to clearly state what each loaf contains. This is the main purchasing concern for an estimated 30% of consumers.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Netherlands Nutrition Centre, ‘multigrain’ tells you how many types of grain have been used. On its own, the term does not confirm that the loaf is wholemeal.

    If necessary, make wholemeal a separate purchasing requirement and check the product description and ingredients list.

  • Treating sourdough as a complete product description

    The term ‘sourdough’ does not tell you how much fibre or salt a loaf contains, which allergens it includes or whether it is wholemeal.

    Compare the nutritional information and ingredients for the exact variety, as well as its size and how it can be ordered.

  • Leaving allergen checks until serving time

    For unpackaged bread, information about the allergens present must be available where the product is offered, according to the Netherlands Food and Consumer Product Safety Authority. The grains used and other allergens may vary between recipes.

    Record the current allergen information for each product before serving and update it if the recipe changes.

  • Assuming bread baked in store can be ordered online

    Jumbo says its sourdough loaves baked in store cannot be ordered online. This may matter if the canteen needs bread at set times.

    Contact the store in advance to ask about collection, the range and product information.

Brands and product ranges to consider

Albert Heijn

AH OerDesem dark multigrain, whole loaf, sliced is an 800 g wholemeal multigrain sourdough loaf.

  • The product information lists ingredients and nutritional values, including 6.6 g of fibre per 100 g, so you can assess this variety against specific criteria.
  • Albert Heijn says that ingredient, nutritional and allergen information may change. Check the details again for the delivery you choose.

Jumbo

Jumbo lists a brown multigrain variety in its sourdough range.

  • Jumbo describes this range as bread made to rise with fresh sourdough and baked in store.
  • Jumbo says these loaves cannot be ordered online. Check your local range and the details of the variety you want to buy.

Lidl

Lidl lists a 600 g organic rustic multigrain sourdough loaf, described as organic brown multigrain sourdough with seeds.

  • The size and product description may be useful if the canteen is looking for a rustic multigrain sourdough loaf.
  • Lidl says this product is only available in store. Check availability at each branch, along with the latest ingredient and allergen information.

Aldi

Aldi stocks sliced wholemeal multigrain bread.

  • This gives you an option to consider if you’re looking for sliced multigrain bread and wholemeal is a purchasing requirement.
  • Don’t assume it is sourdough based on the name; check this and the allergens on the exact packaging.

PLUS

PLUS Korenlanders Kleintje brown multigrain sourdough is a 300 g par-baked loaf.

  • Its smaller size and available baking instructions can help when planning smaller serving times.
  • Brown multigrain does not confirm that the loaf is wholemeal. Also check the latest ingredient and allergen information.

Dirk

Dirk stocks bread in its multigrain and sourdough categories, including a multigrain artisan loaf.

  • The range gives you a starting point for finding a suitable loaf size locally.
  • Before listing a product as multigrain sourdough, check that the exact variety meets both criteria, and ask for its ingredient and allergen information.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three different types of grain; this does not in itself mean that the bread is wholemeal. Check the product description and ingredients list to confirm.

Is sourdough automatically wholemeal?

No. Sourdough describes how the bread is made, not whether it is wholemeal. Check the product description, ingredients and nutritional information for the exact variety.

What allergen information does a canteen need for unpackaged bread?

For unpackaged bread, information about the allergens present must be available where it is offered, according to the Netherlands Food and Consumer Product Safety Authority. Also check which specific gluten-containing grains are used in each variety.

Does every loaf in the Netherlands contain iodised baker’s salt?

Don’t assume so. The Netherlands Food and Consumer Product Safety Authority sets out the conditions under which iodine compounds may be present in bread through baker’s salt; this does not mean that every variety contains this salt. Check the ingredients list for the loaf you choose.