What should you look for when choosing?
Choose a type of bread based on how much you eat over the week. Then check the specific product to make sure its wholemeal and sourdough claims, and its storage instructions, match what you’re looking for.
| What to consider |
What to check when buying |
Who it matters to |
| Wholemeal and fibre |
Look for an explicit wholemeal claim and compare fibre per 100 g, rather than judging by colour or seeds alone. |
I want to know whether my everyday bread is genuinely wholemeal. Wholemeal content and fibre are the top priorities for around 36% of consumers. |
| Size and storage |
Compare the weight, sliced loaves and part-baked portions, as well as the storage instructions on the product you choose. |
If I won’t get through a large loaf quickly, I want to be able to store portions or bake them separately. Planning for the week is the main consideration for around 29% of consumers. |
| Sourdough and shape |
Check the sourdough claim and choose between a sliced loaf, a small loaf and rolls. |
For breakfast or lunch, I’m looking for a sourdough product in a shape that suits when I’ll eat it; around 21% of consumers prioritise this combination. |
| Allergens and salt |
Read the latest allergen information and, if it’s relevant to your choice, check the ingredients for iodised salt or baker’s salt. |
If I have an allergy, I need to be able to assess the ingredients in this particular product; iodised salt may also be something to look out for. Around 14% of consumers put this label information first. |
Brands to start with
Compare specific loaves rather than just retailers: wholemeal claims, size and preparation can vary within the same range.
Albert Heijn
Albert Heijn describes AH OerDesem donker meergranen heel gesneden as an 800 g sliced wholemeal multigrain sourdough loaf. There’s also an 800 g organic brown multigrain sourdough version.
- The dark version lists 6,6 g of fibre per 100 g, iodised salt and a recommendation to freeze it on the day of purchase.
- The organic version contains both wheat flour and wholemeal wheat flour: being organic or sourdough doesn’t in itself mean a product is labelled wholemeal.
Jumbo
Jumbo Desem Broodjes Meergranen is a pack of four part-baked rolls weighing 300 g in total, for anyone who’d rather buy rolls than a large sliced loaf.
- According to Jumbo, this version contains 34% wholemeal wheat flour, 6,6 g of fibre per 100 g and iodised salt.
- The product lists allergens including gluten and sesame, and contains 1,10 g of salt per 100 g; the rolls need to be baked before serving.
PLUS
Under the Korenlanders name, PLUS offers a 300 g part-baked small brown multigrain sourdough loaf and a multigrain buckwheat version, among other products.
- Korenlanders Kleintje has frozen storage instructions and lists sourdough and seeds.
- According to PLUS, this Kleintje contains 27% wholemeal wheat flour alongside 23% wheat flour; the ingredients also list gluten-containing grains and soya.
Lidl
Lidl describes a 600 g organic brown rustic multigrain sourdough loaf with seeds and kernels as an in-store product.
- Its size offers an alternative to both an 800 g loaf and a pack of small rolls.
- Check the ingredients, nutritional information and allergens on the pack in store. Organic and brown don’t automatically mean wholemeal.
ALDI
ALDI lists a Boeren volkoren meergranen heel brood with grains and seeds.
- The product name explicitly says wholemeal, which matters if that’s your priority.
- Don’t assume it’s a sourdough product without checking the label. If sourdough is essential, that claim needs to appear on the product you choose.
Joybuy products
Related products will be available soon.
Frequently asked questions
Is multigrain sourdough automatically wholemeal?
No. According to the Voedingscentrum, multigrain doesn’t automatically mean wholemeal. Check the claim on the specific loaf; for example, AH OerDesem donker meergranen lists wholemeal wheat flour and wholemeal rye flour.
Is sourdough always made without added baker’s yeast?
No. The ingredient lists for the AH and PLUS sourdough products mentioned here include baker’s yeast as well as sourdough. If that distinction matters to you, read the full ingredients list.
Does every loaf in the Netherlands contain iodised baker’s salt?
No. According to the Voedingscentrum, using baker’s salt is not compulsory. Check the packaging of the loaf you choose to see whether iodised salt or baker’s salt is listed in the ingredients.
Is regular multigrain sourdough suitable for people with coeliac disease?
Not if it contains gluten-containing grains. The regular multigrain sourdough products mentioned here list these grains; according to the Voedingscentrum, coeliac disease requires a gluten-free diet. So check the gluten-free claim and allergen information for the specific product.
Can I freeze a large sourdough loaf to keep for the rest of the week?
That depends on the storage instructions for the loaf you choose. Albert Heijn says both of the 800 g OerDesem loaves mentioned here can be frozen at home on the day of purchase; for other versions, follow the instructions on the label.