What should you look for when choosing?
First, decide which texture and preparation method will suit your guests and the coffee occasion. Then compare the ingredients and nutritional information of the breads that meet your needs.
| What to consider |
What to check when buying |
Who is this important for? |
| Wholemeal and fibre |
Look for wholemeal flour in the ingredients list and compare fibre per 100 g. |
If wholemeal is my priority, I don’t want the word multigrain to make that choice for me. Around 36% of consumers say this is their top priority. |
| Texture and crust |
Consider whether the bread you choose, including its crust, seeds and kernels, is suitable for the person eating it; follow individual advice on texture if needed. |
If someone has difficulty chewing or swallowing, I first need to know which texture is suitable. For around 29% of consumers, how easy the bread is to eat matters most. |
| Ready to serve |
Check whether the bread is ready to serve or needs to be baked first. |
If there’s no time or equipment to bake bread just before coffee, I want to be able to serve portions straight away. Around 21% of consumers prioritise this convenience. |
| Warm presentation |
Consider the shape of the loaf, its seeds and kernels and, for a bake-at-home product, the preparation instructions. |
If your guests enjoy a firm crust, I want to be able to serve the bread warm. Around 14% of consumers value this presentation above the other considerations. |
Voedingscentrum defines multigrain bread as bread made with at least three types of grain; this alone doesn’t tell you whether it’s wholemeal. Also compare the salt per 100 g and, if you have a specific question about iodised salt, check the ingredients of the product you choose.
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Frequently asked questions
Is multigrain bread automatically wholemeal?
No. According to Voedingscentrum, multigrain bread contains at least three types of grain, but that doesn’t mean all the grains used are wholemeal. Check the ingredients list for wholemeal flour and compare the fibre per 100 g.
Can I assume that all multigrain bread contains iodised salt?
No, check the product you choose. RIVM reports that not all bread is made with iodised salt. Jumbo lists iodised salt in its Desem Baguette Meergranen; PLUS lists bakers’ salt in Korenlanders Desem Meergranen Boekweit.
Does multigrain sourdough automatically contain more fibre or less salt?
No, these values vary from product to product. Jumbo lists 5,8 g of fibre and 1,03 g of salt per 100 g for its Desem Baguette Meergranen; PLUS lists 5,6 g of fibre and 1,2 g of salt per 100 g for its Desem demi-baguettes meergranen. Use the nutritional information on the exact packaging to make your comparison.
Which bread should I choose if an older person has difficulty chewing or swallowing?
If someone has difficulty chewing or swallowing, let their individual advice on texture guide your choice. Voedingscentrum notes that people with disabilities or swallowing difficulties may need additional dietary advice, so don’t choose a crust, kernels or loaf shape based only on its appearance or product name.