Who is this choice for?

Shoppers who love good flavour

Looking for bread for lunch, drinks or dinner, where the crust and crumb matter. Bread from an in-store bakery is best when you’ll be buying and serving it close together.

Shoppers looking for wholemeal bread and fibre

Want to know the difference between multigrain and wholemeal, so they compare the types of grain, the stated proportion of wholemeal flour and the fibre per 100 g.

Shoppers checking ingredients and allergens

Need up-to-date ingredient and allergen information to decide whether a loaf meets their requirements. For unpackaged bread, they ask for this information in store.

What should you look for?

Choosing between bakery-fresh, packaged and part-baked multigrain sourdough bread mainly depends on when you plan to serve it and what product information you want to check before buying.

Bread from the in-store bakery

A good choice if: you want to serve the bread soon after visiting a shop.

Bear in mind: Jumbo says its sourdough breads baked in store cannot be ordered online.

Packaged bread

A good choice if: you want to compare the ingredients and nutritional information for a whole loaf before buying.

Bear in mind: PLUS lists baker’s yeast and an emulsifier as well as sourdough in Korenlanders Desem Meergranen Boekweit; check the exact product.

Part-baked bread

A good choice if: you want to decide when the bread is served warm.

Bear in mind: the equipment and preparation time required. PLUS provides oven and air fryer instructions for its multigrain sourdough demi-baguettes.

What to consider What to check before buying Who is this important to?
Crust and serving time Check whether the bread is baked in store or needs finishing at home. For part-baked bread, follow the instructions for the exact product. When I’m serving bread for lunch or drinks, I want to choose between taking it away ready to eat and baking it warm later. For around 36% of consumers, serving time is the top priority.
Wholemeal and fibre Check the ingredients, the stated proportion of wholemeal flour and the fibre per 100 g. Anyone focused on what the bread contains won’t want to assume it’s wholemeal based on its name or colour. Around 29% of consumers prioritise this consideration.
Ingredients and allergens Read the up-to-date ingredients and allergen information, including any warnings about possible allergen presence. For unpackaged bread, ask for information in store. If certain ingredients matter to me, I need to be able to check the information for the exact loaf. For around 21% of consumers, this is their top priority.
Availability and preparation Check whether the specific bread is available in store or online, and what preparation it requires at home. If I’m planning a meal, I want to know whether I need to visit a shop and set aside time to bake the bread. For around 14% of consumers, this practical planning comes first.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Voedingscentrum, multigrain bread contains at least three different types of grain. That doesn’t mean the bread is entirely wholemeal.

    Compare the ingredients, any stated percentage of wholemeal flour and the fibre per 100 g, rather than relying on the name, colour or seeds alone.

  • Assuming sourdough is made using sourdough alone

    For Korenlanders Desem Meergranen Boekweit, PLUS lists both sourdough and baker’s yeast, as well as an emulsifier. So the product name doesn’t tell you everything about how it’s made.

    Check the ingredient list for the exact product if the raising agents or other ingredients influence your choice.

  • Judging allergens by a rustic appearance

    An artisanal or organic look tells you nothing about whether a bread is suitable for someone with an allergy. The Voedingscentrum stresses the importance of checking labels when you have a food allergy.

    Check the current packaging and, for unpackaged bread, ask the shop for allergen information.

  • Assuming bakery-fresh bread can be ordered online

    Jumbo says its sourdough breads baked in store cannot be ordered online. This means you’ll need to visit a shop to buy one.

    Before lunch or drinks, check whether your local shop has the bread you want, or choose a part-baked option with instructions that fit your plans.

Brands to compare

Albert Heijn

The OerDesem range includes multigrain options for anyone looking to compare packaged sourdough products.

  • The product page for AH Biologisch OerDesem bio meergranen specifies the exact product.
  • Albert Heijn warns that ingredients, nutritional values and allergens can change, so check the packaging when you buy it.

Jumbo

Jumbo’s sourdough range includes a brown multigrain loaf baked in store.

  • Jumbo says the breads in this range are left to rise for more than 24 hours using fresh sourdough.
  • Jumbo says these in-store bakery breads cannot be ordered online.

Lidl

Lidl lists an organic rustic multigrain sourdough bread with seeds and kernels, in a 600 g version.

  • The product name makes it clear that this is an organic multigrain sourdough bread.
  • Check the information on the bread you buy for its ingredients, nutritional values and allergens.

ALDI

ALDI lists fresh-baked multigrain bread and multigrain rolls for baking at home.

  • You can browse fresh bread and products for baking at home separately.
  • For these multigrain products, don’t assume they’re sourdough without checking the exact product name and ingredients.

PLUS

PLUS lists products including Korenlanders Desem Meergranen Boekweit and multigrain sourdough demi-baguettes.

  • PLUS provides ingredient information for these products, as well as baking instructions for the demi-baguettes.
  • The buckwheat bread mentioned contains baker’s yeast and an emulsifier as well as sourdough. Check the ingredients for each product.

Dirk

Dirk has bread categories for both multigrain and sourdough, and lists multigrain bread in its range.

  • The categories give you a starting point for comparing types of bread.
  • Before treating a particular multigrain loaf as sourdough, check its product name and ingredients.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Voedingscentrum, multigrain bread contains at least three different types of grain, but that doesn’t mean all the grains used are wholemeal. Check the ingredients, any stated percentage of wholemeal flour and the fibre per 100 g.

Does sourdough mean the bread contains no baker’s yeast?

No, you can’t tell from the product name alone. For Korenlanders Desem Meergranen Boekweit, PLUS lists both sourdough and baker’s yeast. Check the current ingredient list for the product you’re buying.

Is multigrain sourdough bread gluten-free?

The multigrain sourdough products mentioned from PLUS contain gluten-containing grains, so they aren’t gluten-free. For any other bread, check the current allergen information for the exact product, including any warnings about possible allergen presence.

Does multigrain sourdough bread always contain iodised salt?

Don’t assume so based on the type of bread. PLUS lists iodised salt in its multigrain sourdough demi-baguettes; check the ingredient list if this matters for your purchase.

How long should multigrain sourdough products be baked for?

Follow the instructions for the exact product. PLUS says to bake its multigrain sourdough demi-baguettes for 8–10 minutes in a preheated oven at 220 °C, or for 5–6 minutes in an air fryer at 200 °C.