What should you look for when choosing?
First decide whether you want to serve the bread straight away or have time to bake it. Then compare the labels of the bread styles that suit your coffee morning.
| What to consider |
What to check when buying |
Who should pay particular attention? |
| Serving a group |
Check whether the bread is sliced and how much is in each pack. |
If I want to serve bread to several guests without slicing or using the oven, convenience comes first. Around 30% of consumers prioritise this convenience. |
| Crust and baking time |
Check whether the bread needs baking and how long it takes to defrost and bake. |
I want to take the bread out of the oven just before serving and can make time for it. For around 30% of consumers, baking the bread at home is the priority. |
| Wholemeal content and fibre |
Look for ‘wholemeal’ in the name and ingredients; compare fibre content on the same basis, such as per 100 g. |
When choosing between multigrain loaves, I want to know which ones are actually wholemeal. This is the deciding factor for around 20% of consumers. |
| Ingredients and labelling |
Read the latest allergen information and, if needed, check the salt content per 100 g and whether iodised salt or baker’s salt is listed. |
I’m buying bread for guests with specific ingredient requirements or allergies and want to be able to check the label. Around 20% of consumers prioritise these checks. |
Bake-at-home baguettes at Joybuy
These two Lekhaven Bakkerij options are multigrain baguettes for a coffee morning when you want to bake the bread yourself. For the option you choose, pay particular attention to the quantity in the pack and allow enough time to prepare it.
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Lekhaven Bakkerij rustic multigrain baguettes 4 × 135 g × 2
A bake-at-home option if you want to serve the baguettes fresh from the oven at your coffee morning.
The title lists 4 × 135 g × 2. Check the total number of baguettes in this option if you’re planning portions for a group.
According to the product description, allow around 4 hours to defrost, then bake for 5–7 minutes at 220 °C. If you’re serving guests, check the latest ingredient and allergen information. Also check the label if wholemeal content or iodised salt matters to you.
View at Joybuy
No image available
Lekhaven Bakkerij rustic multigrain baguettes 4 × 135 g
A bake-at-home option if you can fit some time in the oven into your coffee morning preparations.
The title lists 4 × 135 g. Check the total quantity in the pack before working out portions for your guests.
According to the product description, allow around 4 hours for the bread to defrost, then bake for 5–7 minutes at 220 °C. Check the latest packaging for ingredients and allergens; check the wholemeal content and type of salt if these will affect your choice.
View at Joybuy
Frequently asked questions
Is multigrain bread automatically wholemeal?
No. According to the Voedingscentrum, multigrain refers to different types of grain, but this doesn’t automatically mean the whole grain has been used. If this matters to you, check for ‘wholemeal’ in the product name and ingredients.
Does sourdough mean the bread contains no baker’s yeast?
No. Sourdough and baker’s yeast can both be used in a product. Jumbo lists both in the ingredients of its multigrain sourdough baguette, so check the ingredients list if you’re looking for bread without added yeast.
How can I check allergens when buying bread for guests?
Before buying, read the latest allergen information for the specific bread. The Netherlands Food and Consumer Product Safety Authority emphasises that consumers must be able to get this information before buying. If you’re buying unpackaged bread, ask the seller.
Can I buy sliced multigrain sourdough in advance?
Yes, as long as you follow the storage instructions for your chosen loaf. Albert Heijn says AH OerDesem dark multigrain can be frozen on the day of purchase and should be used within one month of freezing.
How much preparation does a bake-at-home baguette need?
It varies by product, so read the baking instructions before planning when to serve it. For example, PLUS says its sourdough demi-baguettes take 8–10 minutes to bake at 220 °C. A baguette that needs to defrost first will require extra planning.