Which option is right for you?

If you’re looking for everyday wholemeal bread

For shoppers buying bread for breakfast or lunch who want to compare the wholemeal label and fibre per 100 g across different loaves.

If crust and sourdough flavour matter to you

For shoppers looking for ready-to-eat bread to serve with a meal, such as a rustic sourdough loaf from the in-store range.

If you’d rather bake it at home

For shoppers who want to choose when to eat their bread and factor in the preparation instructions, equipment needed and shelf life.

What should you look for when choosing?

First decide when you want to eat the bread: a whole loaf for everyday use, ready-to-eat sourdough to serve with a meal, or a part-baked loaf to finish at home. Then check the details for the specific bread.

Wholemeal multigrain sourdough

Choose this if: you’re looking for bread that is clearly labelled wholemeal for breakfast or lunch.

Consider: with a fresh whole loaf, you have less flexibility to bake it later; compare the nutritional information for each variety.

In-store baked sourdough

Choose this if: you want ready-to-eat bread with a crisp crust to serve with a meal.

Consider: Jumbo says its rustic sourdough loaves are only available in store and cannot be ordered online.

Part-baked multigrain sourdough

Choose this if: you want to finish baking the bread at home just before you eat.

Consider: baking takes time and suitable equipment; follow the instructions on the specific pack.

What to consider What to check before buying Most relevant for
Wholemeal and fibre Look for the ‘wholemeal’ label and compare fibre per 100 g. According to the Netherlands Nutrition Centre, ‘multigrain’ means at least three types of grain; it does not automatically mean wholemeal bread. When I buy bread for everyday breakfast or lunch, I want to know whether it is genuinely wholemeal and how much fibre the specific variety contains. This check is the top priority for around 45% of shoppers.
Sourdough and crust Check that the bread actually contains sourdough and is ready to eat. If you’re buying in-store baked bread, check whether the variety is available at your local branch. With a meal, I want ready-to-eat bread where the sourdough flavour and crust are what matter most to me. Around 33% of shoppers put this eating experience first.
Baking at home Check the preparation time and required oven or air fryer temperature on the pack. Also compare the ingredients and nutritional information for the part-baked variety. I want to bake the bread only when I need it, but I also need the time and the right equipment. This flexibility is the top priority for around 22% of shoppers.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    The use of several types of grain doesn’t tell you whether wholemeal flour was used. A dark colour or visible seeds don’t tell you that either.

    Look for the wholemeal label on the specific variety, then check the ingredients and fibre per 100 g.

  • Assuming sourdough is gluten-free

    Multigrain sourdough bread can contain gluten-containing grains. For example, PLUS lists wheat, rye and spelt among the ingredients of a Korenlanders sourdough loaf.

    If you need gluten-free bread, choose only a product explicitly labelled gluten-free and check the allergen information.

  • Choosing part-baked bread without checking how to prepare it

    A part-baked loaf may not suit every mealtime if you don’t have the time or equipment it requires. Nutritional values also vary between specific varieties.

    Read the preparation instructions and compare the nutritional information before you buy. PLUS lists 1.2 g of salt per 100 g for its Desem demi-baguettes meergranen; don’t assume that figure applies to other part-baked bread.

  • Assuming online product information never changes

    Ingredients and allergen information can change, and the in-store range may vary between branches.

    Use the product page to help you decide, then check the current packaging, shelf label or allergen information in store when you buy.

Brands to consider

Albert Heijn

Albert Heijn describes AH OerDesem donker meergranen heel as an 800 g wholemeal multigrain sourdough loaf.

  • For this variety, the product information lists the ingredients, allergens, iodised salt, 6.6 g of fibre and 0.85 g of salt per 100 g.
  • Check the packaging when you buy: the recipe and product information may change.

Jumbo

Jumbo includes a brown multigrain option among its rustic sourdough loaves, for shoppers looking for bread baked in store.

  • Jumbo says its rustic sourdough loaves are left to rise for more than 24 hours using fresh sourdough starter, and describes them as having a crisp crust.
  • Jumbo says these loaves are only available in store and cannot be ordered online.

PLUS

PLUS sells Korenlanders multigrain bread with sourdough, as well as part-baked Desem demi-baguettes meergranen.

  • For the demi-baguettes, PLUS provides oven and air fryer instructions; the product information also lists ingredients and allergens.
  • The sourdough products mentioned may contain gluten-containing grains. Check the ingredients for the variety you choose.

Lidl

Lidl lists a 600 g organic rustic multigrain sourdough loaf with seeds and kernels.

  • The product name makes it clear that this variety is an organic multigrain sourdough loaf.
  • For a comparison of nutritional values, ingredients and allergens, check the current product information or packaging.

ALDI

ALDI lists products including Boeren volkoren meergranen and part-baked multigrain baguettes from De Afbakker.

  • The listing for the part-baked baguettes gives a preparation time of 8–10 minutes.
  • The names of these multigrain products don’t confirm that they contain sourdough. Check the specific variety before choosing one as sourdough bread.

Dirk

Dirk lists bread categories for both multigrain and sourdough, including a multigrain floor-baked loaf.

  • The bread categories give you a starting point for finding a product in the right format.
  • Not every multigrain loaf is also a sourdough loaf. Check the product name, ingredients and availability of the specific variety.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain, but the name doesn’t mean the bread is wholemeal. Look for the wholemeal label on the packaging or shelf label, and check the ingredients.

Is multigrain sourdough bread automatically gluten-free?

No. Sourdough and multigrain don’t rule out gluten-containing grains; for example, PLUS lists wheat, rye and spelt in a Korenlanders sourdough loaf. If you need gluten-free bread, choose only a product explicitly labelled gluten-free and check the allergen information.

How long should you bake part-baked multigrain sourdough bread in the oven?

It varies by loaf. PLUS says to bake its Desem demi-baguettes meergranen for 8–10 minutes in an oven at 220 °C. For the same variety, PLUS gives a cooking time of 5–6 minutes in an air fryer at 200 °C. Follow the instructions on the pack you buy.

Where can I find allergen information for unpackaged bread?

Ask in store where to find the allergen information for the specific bread. According to the Netherlands Food and Consumer Product Safety Authority, this information must be available in writing or electronically.

How can I check whether sourdough bread contains iodised salt?

Read the ingredients list on the specific pack. Albert Heijn lists iodised salt in AH OerDesem donker meergranen heel, but don’t assume every sourdough loaf uses the same type of salt.