What should you look for when choosing?
First decide whether wholemeal status, lunch planning, sourdough character or checking the ingredients matters most to you. Then compare the shape of the bread and the information on the packaging.
| What to consider |
What to check before buying |
Who it matters most to |
| Wholemeal and fibre |
Check whether the loaf is explicitly described as wholemeal and compare the ingredients and fibre per 100 g. |
If I want to serve wholemeal bread at lunch, I want to be able to tell from the description and ingredients. For around 33% of consumers, checking for wholemeal and fibre comes first. |
| Portions and preparation |
Compare the loaf’s weight or the number of rolls, and read the freezing or baking instructions for the option you choose. |
When the number of people eating lunch varies, I don’t want to have to cut into a large loaf every time. Around 25% of consumers give top priority to portions and planning. |
| Sourdough character |
Check whether the product information mentions sourdough and whether you can serve the bread straight away or need to bake it first. |
If I specifically want to serve sourdough at lunch, I want to be sure I’m not relying on a rustic-sounding name alone. This is the most important factor for around 25% of consumers. |
| Ingredients and allergens |
Read the current ingredients list, allergen information and any relevant warnings about traces. |
If someone at the table needs to avoid certain ingredients, I need to check the specific option before buying it. Checking ingredients comes first for around 17% of consumers. |
Related products on Joybuy
Related products will appear soon.
Frequently asked questions
Is multigrain sourdough bread automatically wholemeal?
No. ‘Multigrain’ and ‘wholemeal’ don’t mean the same thing. According to the Voedingscentrum, ‘multigrain’ means the bread contains at least three types of grain. If this matters for your lunch choice, check that it is explicitly described as wholemeal, as well as the ingredients and fibre per 100 g.
Does all sourdough bread in the Netherlands contain iodised baker’s salt?
No, don’t assume that it does. Brood.net says that using baker’s salt containing iodine isn’t a legal requirement. For example, Albert Heijn lists iodised salt in the OerDesem option described here; for other loaves, check their own ingredients lists.
How can I plan bread for several lunches during the school holidays?
After buying bread that’s suitable for freezing, divide it into portions for individual lunches. The Voedingscentrum advises freezing bread in portions as soon as you buy it, then taking out what you need for each day. Also follow the storage instructions on the packaging of the bread you choose.
What should I look for when checking allergens in multigrain sourdough bread?
Read the current ingredients and allergen information for the specific product, including any relevant warnings about traces. The products described may list gluten-containing cereals and other allergens; the word ‘sourdough’ alone doesn’t tell you whether a loaf is suitable if you need to avoid certain ingredients.