Which option is right for you?

Families with an oven at their holiday home

If you want to bake bread just before a meal together without making dough, look for part-baked sourdough baguettes. PLUS says its Korenlanders demi-baguettes can be prepared in an oven or air fryer; check the instructions for the bread you buy.

Holidaymakers who need bread straight away

Sliced bread is ready to eat as soon as you arrive. Albert Heijn lists AH OerDesem donker meergranen heel gesneden as an 800 g loaf and says it can be frozen on the day of purchase.

Shoppers who read labels carefully

If you’re keeping an eye on wholemeal flour, salt or allergens, look beyond the product name. According to the Voedingscentrum, ‘multigrain’ means a bread contains at least three types of grain; it doesn’t automatically mean it’s wholemeal. For packaged bread, read the allergen information on the label. For unpackaged bread, ask for the information you need before buying.

What should you look for when buying?

First decide whether you want to eat the bread straight away or bake it at your holiday home. Then check the packaging for ingredients, nutritional information and storage instructions that matter during your stay.

What to consider What to check when buying Who it matters to
Preparation and storage Check whether you’ll need an oven or air fryer, how long baking takes and whether you can freeze any portions you don’t use. If I want to eat as soon as I arrive or spread the bread over several days, how it’s prepared will determine my choice. Around 33% of consumers prioritise this practical need.
Wholemeal content and nutritional information Read the product description and ingredients list; compare fibre and salt on the same basis, such as per 100 g. If you’re looking for bread made with wholemeal flour, don’t rely on the word ‘multigrain’ alone. Around 27% of consumers say this is their main priority.
Allergens and iodised salt Read the current ingredients and allergen information. Check whether iodised salt is listed if that matters to your choice. If I have a food allergy, I want to know which ingredients and possible instances of cross-contact are listed before I buy. Around 20% of consumers put careful label checks first.
Where to shop and availability Check whether the bread you want is available in store and compare pack sizes to find one that suits your stay. If I’m shopping during my holiday, I want to find a suitable option without having to rearrange my meals. This is the most important consideration for around 20% of consumers.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Voedingscentrum, multigrain bread contains at least three types of grain. That doesn’t tell you whether the flours used are wholemeal.

    Look for a wholemeal claim in the product description and read the ingredients list. Compare fibre values per 100 g if they’re relevant to your choice.

  • Assuming sourdough is suitable for your diet

    Sourdough describes how bread is made, but it doesn’t automatically make it wholemeal or gluten-free. Multigrain bread may also contain several types of gluten-containing grain.

    Check the ingredients and allergens for the specific bread. If you need to choose gluten-free bread, don’t rely on the word ‘sourdough’.

  • Buying a whole loaf without planning how to store it

    If you’re staying for a short time or there are only a few of you, you may have some of a whole loaf left over.

    Choose a size that suits the number of meals you have planned. If you want to freeze portions, check the product instructions and whether your holiday home has freezer space.

  • Relying on the product page instead of checking the packaging

    Albert Heijn and PLUS point out that product information can change. This is particularly important if you need to check ingredients or allergens.

    Read the current packaging when you buy. For unpackaged bread, ask for allergen information and, if necessary, find out which salt has been used.

Brands to compare

These brands offer different ways to shop and prepare bread. The details below apply to the specific products described, not to a brand’s entire bread range.

Albert Heijn

An option if you want to choose a sliced multigrain sourdough loaf in advance that’s ready to eat.

  • Albert Heijn lists AH OerDesem donker meergranen heel gesneden as an 800 g loaf, with 44% wholemeal wheat flour, iodised salt and 6.6 g of fibre per 100 g.
  • Check the packaging for current ingredients, nutritional values and allergens; product information can change.

Jumbo

An option if you want to serve a smaller, part-baked multigrain sourdough baguette with a meal.

  • Jumbo lists its Desem Baguette Meergranen as a 250 g product with 33% wholemeal wheat flour, iodised salt and 5.8 g of fibre per 100 g.
  • Read the allergen information. According to the product page, once opened it can be stored in the fridge for up to two days; follow the current packaging instructions.

PLUS

An option if you want to bake demi-baguettes and can use an oven or air fryer at your holiday home.

  • PLUS says its Korenlanders Desem demi-baguettes meergranen contain 34% wholemeal wheat flour, 13% sourdough and iodised salt, with instructions for both an oven and an air fryer.
  • Check the current preparation instructions, ingredients and allergens on the packaging.

Lidl

A place to shop if you’re looking for an organic brown multigrain sourdough loaf.

  • Lidl lists a 600 g organic rustic multigrain sourdough loaf as an in-store product.
  • Check the current ingredients and allergen information in store before choosing your bread.

ALDI

A place to shop if you want to browse fresh multigrain bread and bake-at-home products.

  • ALDI lists multigrain bread in its fresh daily range, as well as bake-at-home products.
  • Check each product to see whether sourdough is actually mentioned in the product name or ingredients; ‘multigrain’ alone doesn’t confirm this.

Dirk

A place to shop if you want to compare multigrain bread, sourdough bread and bake-at-home baguettes.

  • Dirk lists these types of bread in its range.
  • Before assuming a particular multigrain bread contains sourdough, check the product information or shelf label.

Multigrain sourdough bread at Joybuy

If you have an oven at your holiday home and want to bake baguettes fresh for each meal, this multigrain sourdough option is worth a look. Allow time for defrosting and check the packaging for preparation instructions and allergen information.

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

These multigrain sourdough baguettes are a good fit if you can use an oven during your stay and want to bake bread fresh for each meal.

The pack contains four 135 g baguettes. The product description says to defrost them for four hours before baking, so plan ahead and check the current packaging for baking time.

Before buying, check the ingredients and allergen information, the wholemeal content and whether iodised salt has been used.

View at Joybuy

Frequently asked questions

Is multigrain sourdough bread automatically wholemeal?

No. According to the Voedingscentrum, multigrain means a bread contains at least three types of grain; it doesn’t tell you whether the flour is wholemeal. Check the product description and ingredients list for the bread you want to buy.

Does sourdough make multigrain bread gluten-free?

No. Whether bread is made with sourdough doesn’t change the need to check the ingredients and allergens for that specific product. Bread made with wheat or other gluten-containing grains isn’t gluten-free just because of how it’s prepared.

Does Dutch multigrain sourdough bread always contain iodised salt?

Don’t assume this is the case for every loaf. Albert Heijn, Jumbo and PLUS list iodised salt in the sourdough products discussed here. For other products, check the current ingredients list or ask if the bread is unpackaged.

How should I store bread during a stay at a holiday home?

Choose an amount that suits your meals and freeze portions if the product is suitable for freezing. The Voedingscentrum’s storage guide recommends keeping opened wholemeal bread in a kitchen cupboard for two to four days, or in the freezer for one to three months. Follow the product-specific storage instructions for bake-at-home bread.

Where can I check allergens in fresh bread?

For packaged bread, read the allergens on the label, as advised by the Netherlands Food and Consumer Product Safety Authority. Before buying unpackaged bread, ask the seller which allergens it contains and what information is available for the bread you’ve chosen.