Who are these choices relevant to?

Parents who want to find out what their child likes first

If a child is put off by a firm crust or visible seeds, you could start with a small loaf. PLUS lists a 300 g multigrain sourdough loaf, while Albert Heijn provides freezing instructions for its OerDesem bread. The right approach depends on what the eater is actually willing to eat.

Families specifically looking for wholemeal bread

According to the Netherlands Nutrition Centre, ‘multigrain’ does not automatically mean ‘wholemeal’. If you want wholemeal bread, check that wording on the packaging and read the ingredients list for the loaf you choose.

Shoppers who need to check allergens

Ingredients vary from one product to another. Albert Heijn and PLUS list different grains and allergens for the multigrain sourdough loaves mentioned here. Read both the ingredients and any ‘may contain’ warnings on the exact packaging before choosing a loaf.

What should you look for when choosing?

Start with the flavours and textures the fussy eater is happy with. Then check whether it is labelled wholemeal, review the allergens and choose a size that suits how much bread you expect to use.

What to consider What to check when buying Who it matters to
Flavour, crust and seeds Check whether seeds or kernels are mentioned, and whether the retailer describes the crust as crunchy or the flavour as distinctive. If the eater leaves a firm crust or visible kernels, I want to know whether the loaf contains them before buying. For around 36% of consumers, this question of acceptability comes first.
Wholemeal and fibre Look for the word ‘wholemeal’ and, if fibre matters to you, compare the amount listed per 100 g. I want a loaf that is genuinely wholemeal, not one that merely contains different grains. Being wholemeal is the top priority for around 29% of consumers.
Allergens and ingredients Read the ingredients and ‘may contain’ warnings on the exact packaging; don’t assume it is suitable just because it says ‘sourdough’. If an ingredient needs to be avoided, I need to know what is in this particular loaf before considering its flavour. For around 21% of consumers, this check takes priority over the other questions when choosing.
Size and storage Check the loaf’s weight and storage instructions, including whether it can be frozen. If it’s not yet clear whether the bread will be eaten, I don’t want to be left with a whole loaf. For around 14% of consumers, a suitable size or storage option matters most.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Netherlands Nutrition Centre, ‘multigrain’ refers to bread made with at least three different types of grain. It doesn’t tell you whether the bread is wholemeal.

    Look separately for ‘wholemeal’ on the packaging and read the ingredients if this is an important factor in your choice.

  • Assuming sourdough is mild or yeast-free

    Jumbo describes its sourdough breads as having a distinctive flavour and crunchy crust. The sourdough products mentioned by Albert Heijn and PLUS also list baker’s yeast.

    If you’re unsure, try a small amount first. If you want to avoid baker’s yeast, check the ingredients of the variant you choose.

  • Leaving it until you get home to check seeds and allergens

    Visible seeds may put a fussy eater off the bread. Ingredients and allergen warnings also vary between multigrain sourdough loaves.

    Check the ingredients and ‘may contain’ warnings before buying. For a first try, consider choosing a small loaf, or follow the freezing instructions if the loaf you choose has them.

    A loaf that goes uneaten also takes up storage space and may go to waste.

  • Assuming an online product listing means it’s available in store

    Some bread is only available in store: Jumbo says its sourdough loaves baked in store cannot be ordered online.

    Check that your chosen variant is available shortly before buying, and compare the label with the product description you looked at earlier.

Brands to consider

Albert Heijn

Albert Heijn describes AH OerDesem donker meergranen as a wholemeal multigrain sourdough loaf.

  • The product information includes ingredients, nutritional information, allergens and freezing instructions.
  • This particular loaf also contains baker’s yeast and several gluten-containing grains; the description does not apply to other Albert Heijn breads.

Jumbo

Jumbo describes a range of sourdough breads that includes brown multigrain sourdough.

  • According to Jumbo, these breads are left to prove for more than 24 hours and have a crunchy crust.
  • A distinctive crust or flavour won’t suit every fussy eater. Jumbo says these breads, which are baked in store, cannot be ordered online.

Lidl

Lidl describes its 600 g organic rustic multigrain sourdough loaf as brown bread with seeds and kernels.

  • The mention of seeds and kernels helps you judge in advance whether the visible texture is likely to be suitable.
  • If you’re choosing based on ingredients or allergens, check the product information for the exact variant; Lidl also provides information about its fresh-from-the-oven bread.

PLUS

PLUS sells a small 300 g brown multigrain sourdough loaf under the Korenlanders brand.

  • The small size makes it possible to try a loaf first.
  • This loaf is described as brown, not wholemeal. Its ingredients include wheat flour, soya and baker’s yeast.

ALDI

ALDI lists Boeren volkoren meergranenbrood as sliced bread.

  • The wholemeal label is relevant if that’s a specific requirement for your bread.
  • Don’t assume from the word ‘multigrain’ in the name that this bread is made with sourdough; check the packaging of the loaf you choose.

Dirk

Dirk describes its multigrain hearth loaf as firm and packed with grains and seeds.

  • The description is helpful if you’re looking for a firm texture with seeds.
  • The product description does not confirm that it is a sourdough variety or has a soft texture; check these details for the exact loaf.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, ‘multigrain’ means the bread contains at least three different types of grain, while the ‘wholemeal’ label indicates that it is made from 100% wholemeal flour. So check both separately.

Does multigrain sourdough bread always contain sourdough starter and no baker’s yeast?

No. Albert Heijn lists baker’s yeast in AH OerDesem donker meergranen, as does PLUS for Korenlanders Kleintje desembrood. If this distinction matters to you, read the ingredients for the exact variant.

Should I buy a whole loaf straight away for a fussy eater?

No, a small loaf can be more convenient for trying the flavour and texture first. For example, PLUS lists a 300 g multigrain sourdough loaf; Albert Heijn also provides freezing instructions for the AH OerDesem bread mentioned here.

How can I check whether a loaf contains iodised salt?

Read the ingredients list for the exact loaf rather than relying on the type of bread alone. Albert Heijn lists iodised salt in AH OerDesem donker meergranen; check other products separately.

Is multigrain sourdough bread always gluten-free?

No. PLUS’s Korenlanders Kleintje mentioned here contains wheat and rye, among other ingredients. Another product, Schär Meesterbakker Mehrkorn, is explicitly described by PLUS as gluten-free; even so, check the full ingredients and allergen information on the exact packaging.