What should you look for when choosing?
Start with the flavours and textures the fussy eater is happy with. Then check whether it is labelled wholemeal, review the allergens and choose a size that suits how much bread you expect to use.
| What to consider |
What to check when buying |
Who it matters to |
| Flavour, crust and seeds |
Check whether seeds or kernels are mentioned, and whether the retailer describes the crust as crunchy or the flavour as distinctive. |
If the eater leaves a firm crust or visible kernels, I want to know whether the loaf contains them before buying. For around 36% of consumers, this question of acceptability comes first. |
| Wholemeal and fibre |
Look for the word ‘wholemeal’ and, if fibre matters to you, compare the amount listed per 100 g. |
I want a loaf that is genuinely wholemeal, not one that merely contains different grains. Being wholemeal is the top priority for around 29% of consumers. |
| Allergens and ingredients |
Read the ingredients and ‘may contain’ warnings on the exact packaging; don’t assume it is suitable just because it says ‘sourdough’. |
If an ingredient needs to be avoided, I need to know what is in this particular loaf before considering its flavour. For around 21% of consumers, this check takes priority over the other questions when choosing. |
| Size and storage |
Check the loaf’s weight and storage instructions, including whether it can be frozen. |
If it’s not yet clear whether the bread will be eaten, I don’t want to be left with a whole loaf. For around 14% of consumers, a suitable size or storage option matters most. |
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Frequently asked questions
Is multigrain bread automatically wholemeal?
No. According to the Netherlands Nutrition Centre, ‘multigrain’ means the bread contains at least three different types of grain, while the ‘wholemeal’ label indicates that it is made from 100% wholemeal flour. So check both separately.
Does multigrain sourdough bread always contain sourdough starter and no baker’s yeast?
No. Albert Heijn lists baker’s yeast in AH OerDesem donker meergranen, as does PLUS for Korenlanders Kleintje desembrood. If this distinction matters to you, read the ingredients for the exact variant.
Should I buy a whole loaf straight away for a fussy eater?
No, a small loaf can be more convenient for trying the flavour and texture first. For example, PLUS lists a 300 g multigrain sourdough loaf; Albert Heijn also provides freezing instructions for the AH OerDesem bread mentioned here.
How can I check whether a loaf contains iodised salt?
Read the ingredients list for the exact loaf rather than relying on the type of bread alone. Albert Heijn lists iodised salt in AH OerDesem donker meergranen; check other products separately.
Is multigrain sourdough bread always gluten-free?
No. PLUS’s Korenlanders Kleintje mentioned here contains wheat and rye, among other ingredients. Another product, Schär Meesterbakker Mehrkorn, is explicitly described by PLUS as gluten-free; even so, check the full ingredients and allergen information on the exact packaging.