Who is this choice relevant to?

Canteens comparing the composition of their lunch bread

For buyers who want to know how much wholemeal flour their regular lunch bread contains, and what its nutritional information says about fibre and salt. According to the Netherlands Nutrition Centre, multigrain means that a bread contains different types of grain; it does not automatically mean it is wholemeal.

Lunch teams with limited preparation time

For teams choosing between bread that is ready to fill straight away and rolls that still need to be baked. The size of the bread and the oven space available will determine which option works best.

Teams serving a separate gluten-free lunch

For situations where regular bread containing wheat, rye or spelt is not suitable. Choose a product explicitly labelled as gluten-free and check the allergen information for that specific product.

What should you look for?

First decide what ingredients and allergen information you need; then match the bread size, preparation and storage to your lunch services.

What to consider What to check when buying Who it matters most to
Wholemeal flour, fibre and salt Check the ingredients and the wholemeal labelling; compare fibre and salt on the same per-100 g basis. If bread is on the lunch menu every day, I want to assess its ingredients rather than rely on the name multigrain. This is a priority for around 33% of consumers.
Serving and portions Check whether the bread is ready to fill or needs baking, and how many portions the pack provides. For short lunch services, I need a bread size that suits the time and oven space available. Around 27% of consumers prioritise this ease of serving.
Allergens and gluten-free options Read the allergen information for the exact product. For a gluten-free option, also check the labelling and serving arrangements. If I need to provide a separate gluten-free lunch, regular sourdough bread must not be mixed up with that option. This is the main concern for around 20% of consumers.
Stock and waste Compare pack sizes with expected demand and follow the product’s storage instructions. When lunch demand fluctuates, I want to avoid having an oversized pack left unused. Around 20% of consumers prioritise planning stock levels carefully.

Common mistakes

  • Assuming multigrain or sourdough means wholemeal

    According to the Netherlands Nutrition Centre, multigrain describes the types of grain used, but does not mean that all the flour is wholemeal. Sourdough bread can also contain both white flour and wholemeal flour.

    Read the ingredients and check the wholemeal labelling. Use the nutritional information per 100 g to compare products on a like-for-like basis.

  • Choosing regular sourdough as a gluten-free option

    The Jumbo sourdough rolls reviewed list ingredients including wheat, rye and spelt. A separate gluten-free product may list different allergens.

    Check the label of each specific product and keep regular and gluten-free options separate during storage, preparation and serving.

  • Buying part-baked rolls without a preparation plan

    Part-baked rolls need oven space and preparation time. When demand varies, you may be left with either baked rolls or an opened whole loaf.

    Match the number of portions to each lunch service and follow the pack’s storage and preparation instructions for any remaining stock.

Brands and product ranges to consider

Albert Heijn

AH Biologisch OerDesem meergranen heel is a whole loaf for making sandwiches straight away.

  • Albert Heijn lists a weight of 800 g, a 56-hour proving process and 5,6 g of fibre per 100 g.
  • The ingredients include both wheat flour and wholemeal wheat flour; the name multigrain does not mean the bread is entirely wholemeal.

Jumbo

Jumbo Desem Broodjes Meergranen are four part-baked rolls that can be baked in batches.

  • Jumbo lists 34% wholemeal wheat flour and 6,6 g of fibre per 100 g.
  • Baking requires oven space; the allergen information lists ingredients including wheat, rye, spelt and sesame.

PLUS

PLUS Korenlanders Desem Meergranen Boekweit is a sourdough bread containing buckwheat.

  • PLUS lists wholemeal wheat flour and rye and wheat sourdough in the ingredients.
  • The product also contains wheat flour and gluten-containing grains. Take the stated freezer storage instructions into account when handling it.

Lidl

Lidl describes Bio rustiek meergranen desembrood as an organic brown bread with seeds and kernels.

  • The listed loaf weight is 600 g.
  • Check the ingredients, allergens and nutritional information for the bread on offer before comparing it with other products.

ALDI

ALDI Boeren volkoren meergranen is a sliced wholemeal multigrain bread.

  • The product description clearly identifies it as wholemeal.
  • Do not assume this bread is made using a sourdough process unless the label confirms it.

Dirk

Dirk lists Bakker van der Akker Bakkers meergranen heel as a whole multigrain loaf.

  • A whole loaf offers a different format from individual part-baked rolls.
  • Check the packaging if sourdough, the proportion of wholemeal flour or specific allergens are important to your lunch choice.

Products on Joybuy

Related products coming soon.

Frequently asked questions

Is multigrain sourdough bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, multigrain means that different types of grain are used; the bread may also contain white flour. Check the wholemeal labelling and the ingredients of the specific loaf.

What should a canteen consider when catering for allergens and a gluten-free lunch?

Check the allergen information for every loaf and, for a gluten-free lunch, choose a product explicitly labelled as gluten-free. Take care to prevent mix-ups or contact with regular bread during storage, preparation and serving. The Netherlands Food and Consumer Product Safety Authority notes that prepacked products must display allergen information on the label.

How can you plan bread stocks when lunch demand varies?

Choose a pack size that suits the expected number of portions and follow the instructions for your chosen bread. For wholemeal bread, the Netherlands Nutrition Centre recommends 2–4 days in a kitchen cupboard and 1–3 months in the freezer. For part-baked products or different packaging, follow the specific product instructions.

Can you assume that all Dutch bread contains iodised salt?

No. Don’t assume that a particular loaf contains baker’s salt based on a general rule. Check the ingredients list if the type of salt used matters to your choice.