What should you look for when choosing?
Start with your baby’s eating skills and the texture of the bread. Then check the allergens and, if they matter to your choice, the ingredients and nutritional information on the current label.
| What to consider | What to check when buying | Who should consider this? |
| Eating skills and texture |
Check the crust and look for visible seeds. Only offer larger pieces once your baby can sit upright and chew and swallow well, as recommended by the Netherlands Nutrition Centre. |
If my baby is just learning to eat bread, I want to start with a texture that suits what they can manage. For an estimated 50% of consumers, getting started with bread is the top priority. |
| Allergens and childcare |
Read the current ingredients and allergen information for the exact loaf, and ask separately about the childcare provider’s rules. |
When I pack bread for my child, I want to know whether the allergens it contains are compatible with the childcare provider’s arrangements. For around 30% of consumers, this check comes first. |
| Ingredients and type of salt |
Check which flour is used, the nutritional values per 100 g, and whether baker’s salt or iodised salt is listed. Don’t rely on the word ‘sourdough’ to tell you. |
When moving on to chunkier bread, I also want to be able to check which flour and salt have been used. For an estimated 20% of consumers, this is the most important buying consideration. |
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Frequently asked questions
Which bread should I choose if my baby is just learning to eat bread?
After 6 months, start with brown or wheat bread without seeds, as recommended by the Netherlands Nutrition Centre. If you want to offer larger pieces as part of baby-led weaning, wait until your baby can sit upright and chew and swallow well. Stay with them while they eat.
Is multigrain sourdough automatically suitable for a baby?
No. The word ‘sourdough’ tells you nothing about the crust, seeds or allergens. Check the texture and ingredients of the specific loaf, and consider what your baby can already chew and swallow. The multigrain sourdough products described from Jumbo and PLUS contain seeds and cereals with gluten.
How do I check for gluten and sesame when packing bread for childcare?
For packaged bread, read the allergen information on the label. For unpackaged bread, ask the seller about allergens. Also ask the childcare provider about its policy on bringing in bread. According to the Netherlands Food and Consumer Product Safety Authority, there are rules on allergen information for both packaged and unpackaged foods; this information doesn’t replace the arrangements you make with the childcare provider.
Does sourdough bread always contain iodised baker’s salt?
No. According to the Netherlands Nutrition Centre, using baker’s salt isn’t compulsory. If the type of salt matters to your choice, check the label for baker’s salt or iodised salt, or ask the baker.