Choose half a multigrain loaf if the quantity suits the number of people and the other bread on the table; buying half a loaf won’t automatically prevent leftovers. Then compare the wholemeal content, fibre per 100 g and allergens listed on the packaging. If a guest needs to eat gluten-free, regular multigrain bread is not a substitute for a product explicitly labelled gluten-free.
If you’re shopping for a small group, you can match the amount of bread to what else is on the table. For comparison, Albert Heijn lists around 11 servings of 35 g for its AH Vloerbrood meergranen half; Lidl’s half loaf of dark multigrain bread weighs 400 g. Even with half a loaf, you may still have slices left over.
If the ingredients influence your choice, look beyond the name ‘multigrain’. Compare the wholemeal content and the nutrition information per 100 g on the packaging of the loaves you’re considering.
If a guest needs to avoid certain ingredients, check the allergen information for the exact loaf. Check the label, too, if you want to know whether it was made with baker’s salt.
First, work out how much bread you’ll need alongside the other brunch dishes. Then compare the labels of loaves in a suitable size; the name ‘multigrain’ doesn’t tell you everything about what’s inside.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Quantity and leftovers | Compare the weight or number of servings with the number of people and the other types of bread on the table. | For a small brunch, I want to serve enough slices without ending up with unplanned leftovers. Around 36% of consumers would put getting the right quantity first. |
| Wholemeal content, fibre and salt | Read the ingredients and compare fibre and salt on a like-for-like basis: per 100 g. | If the ingredients determine my choice, I want to know whether ‘multigrain’ also means it contains wholemeal flour. For around 29% of consumers, this would be the main consideration. |
| Allergens and dietary requirements | Check the allergen declaration on the exact pack; if necessary, look for bread explicitly labelled gluten-free. | If a guest needs to avoid certain ingredients, I want to be able to serve bread that suits their dietary requirements. For around 21% of consumers, this check would come first. |
| Style of bread and shopping convenience | Check the shape and ingredients, and make sure the product you choose is available at your shop or for your chosen delivery slot. | I want bread that suits the brunch and that I can pick up at the same time as the rest of my shopping. For around 14% of consumers, this would be the main reason for choosing a particular variety. |
According to the Voedingscentrum, multigrain bread is made with at least three types of grain. The name alone doesn’t mean the bread is entirely wholemeal.
Look for the wholemeal declaration and the proportion of wholemeal flour in the ingredients list; also compare the fibre per 100 g.
According to the Voedingscentrum, using baker’s salt in bread isn’t compulsory. So you can’t assume it’s included based on the type of bread.
Read the ingredients on the label, or ask which salt was used for unwrapped bread if it affects your choice.
Regular varieties may contain cereals containing gluten. Other allergens may also be relevant, even for bread labelled gluten-free.
If a guest needs to eat gluten-free, choose a product explicitly labelled gluten-free and check the full allergen information. Keep it separate from regular bread when serving.
A product appearing on a product page doesn’t mean it will be available at your shop or for your chosen delivery slot.
Check the range shortly before your Easter shop and consider what other bread would work in terms of size and ingredients.
These examples can help you compare product names, sizes and labels. When you buy, always check the packaging of the loaf you actually choose.
AH Vloerbrood meergranen half is a specific example of a half loaf, with servings and nutrition information listed online.
Jumbo sells a half loaf of wholemeal multigrain bread whose ingredients and nutritional value you can compare.
Lidl describes a 400 g half loaf of dark multigrain bread as freshly baked in store.
ALDI includes a half loaf of Boeren wholemeal multigrain bread in its fresh daily bread range.
At PLUS, you can compare multigrain bread with smaller loaves and other grain or seed varieties.
Dirk lists Bakker van der Akker Bakkers meergranen half as a recognisable half loaf of multigrain bread.
If you’re looking for a smaller amount of multigrain bread for Easter brunch, you could also consider this pack of two baguettes, weighing 300 g in total. They’re a different shape from a half loaf.
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This pack may suit you if you’d like two multigrain baguettes for brunch instead of half a loaf.
Check the latest packaging for ingredients and allergens, including wheat and possible traces of sesame.
No. According to the Voedingscentrum, multigrain bread contains at least three different types of grain; that doesn’t automatically make it wholemeal. Check the wholemeal declaration, ingredients and fibre per 100 g for the loaf you want to buy.
No. According to the Voedingscentrum, using baker’s salt isn’t compulsory. Check the label to see whether the bread was made with baker’s salt or iodised salt; if it’s unwrapped, ask if this matters to your choice.
Don’t assume regular multigrain bread is gluten-free: regular varieties that have been tested contain cereals containing gluten. Choose a product explicitly labelled gluten-free, check for other allergens too, and keep it separate when serving.
Follow the storage instructions for the bread you’ve chosen. If you won’t eat the remaining slices in time, you can freeze them; check the packaging for any product-specific advice.
