What should you look for when choosing?
First, work out how many slices you usually need. Then check the label for wholemeal ingredients and allergen information, especially if the bread is going in a school lunchbox.
| What to consider |
What to check when buying |
Who it matters to |
| Portion size and storage |
Count the expected snack times and check whether you can freeze slices in portions. |
If bread is only eaten now and then, I don’t want an opened loaf to be left uneaten. Getting the right quantity is the biggest consideration for around 37% of consumers. |
| Wholemeal and fibre |
Look for ‘wholemeal’ in the product name, read the ingredients and compare the fibre per 100 g in similar loaves. |
When wholemeal is my priority, I want to be able to recognise it on the label rather than judging by the dark colour. This certainty is the main concern for around 36% of consumers. |
| Gluten and other allergens |
Read the current allergen information and any ‘may contain’ statement; check the school’s requirements, too. |
If a child has an allergy or coeliac disease, I need to know which bread is suitable before packing it. This check is a priority for around 27% of consumers. |
Brands and product ranges compared
Compare the specific type of loaf, not just the brand: ‘half’, ‘wholemeal’ and ‘gluten-free’ describe different features.
Albert Heijn
AH Vloerbrood meergranen half is a half-size multigrain loaf.
- Albert Heijn lists 5.2 g of fibre per 100 g for this variety.
- The allergen information lists cereals containing gluten. Check the current packaging for all allergens.
Jumbo
Jumbo Boeren Donker Volkoren Meergranen Half is a half-size variety explicitly labelled wholemeal.
- Jumbo lists 55.7% wholemeal wheat flour and 8.0 g of fibre per 100 g for this product.
- The bread contains cereals with gluten; check the packaging for information about other allergens, too.
Lidl
Lidl lists a 400 g Halfje donker meergranenbrood.
- The stated weight helps you choose the right amount of bread for your household.
- For nutritional and allergen information, check the current product details or Lidl’s ingredients and allergen list.
Aldi
Aldi describes its Boeren volkoren meergranen Half as both wholemeal and half-size.
- The product name makes these two features easy to identify when comparing loaves.
- Check the packaging for the ingredients, nutritional information and allergens in the loaf you buy.
Plus
Plus lists a half-size multiseed loaf, as well as a separate gluten-free multigrain loaf from Schär.
- For Korenlanders Rond licht meerzaden half, Plus lists 30% wholemeal wheat flour; the Schär product is explicitly labelled gluten-free.
- A half-size multiseed loaf is not the same product as Schär’s gluten-free bread. Check the ingredients and allergens for both; Plus also lists soya for the Schär product.
Dirk
Dirk lists half-size multigrain loaves from Bakker van der Akker, including a separate wholemeal multigrain variety.
- The product names distinguish the standard half-size loaf from the half-size wholemeal variety.
- Check the packaging for the ingredients, nutritional information and allergens in the variety you choose.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Is multigrain bread automatically wholemeal?
No, multigrain and wholemeal don’t mean the same thing. According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain. If you’re looking for wholemeal bread for an after-school snack, check the product name and ingredients.
Should I buy half a loaf to waste less?
No, a half loaf is useful if that amount matches what your household eats. You can also freeze a whole loaf in portions and take out only the slices you need for each snack time.
Can I give standard multigrain bread to a child with coeliac disease?
Standard multigrain loaves containing cereals with gluten are not gluten-free. For a gluten-free diet, check that the specific product is clearly labelled gluten-free, read the information about other allergens and follow the school’s arrangements for food brought from home.
Does bread always contain baker’s salt?
No. The Netherlands Nutrition Centre says that bread doesn’t have to be baked with baker’s salt. Check the label to see whether it has been used, or ask about the ingredients when buying unpackaged bread.