Who is this choice important for?

Canteen buyers looking for fibre

For a regular lunch service, an explicit wholemeal label is a more useful first selection criterion than the appearance of bread containing several grains. Then compare the fibre per 100 g on the labels of the products you are considering.

Lunch teams that need allergen information

If you order and serve bread for several employees, you need to be able to check the allergens in the exact variety. Product information from retailers including Jumbo and Albert Heijn shows that ingredients and warnings about possible traces can vary between breads.

Canteens with fluctuating lunchtime demand

When the number of lunches varies, the type of bread makes a difference: sliced bread is ready to top, individual rolls give you set portions, and bake-at-home bread needs to be prepared just before serving. The Netherlands Nutrition Centre lists freezing in portions as a way to store wholemeal bread.

What should you look for when buying?

First check that the bread is genuinely wholemeal and that the allergen information suits the way you serve it. Then compare the nutritional information and choose between sliced bread, rolls and bake-at-home bread based on your daily routine.

What to consider What to look for Who it matters to
Wholemeal and fibre Look for an explicit wholemeal label and compare fibre per 100 g across specific products. For everyday lunches, I want to be sure that the multigrain bread I choose is wholemeal. Around 36% of consumers say that wholemeal and fibre are their top priorities.
Allergens when serving Read the current allergen declaration and any warning about possible traces; make sure preparation suits the way you serve the bread. When I serve bread to employees with different dietary needs, I need to be able to check the ingredients in each variety. Allergen information is the top priority for around 29% of consumers.
Stock and type of bread Compare portion sizes and storage instructions. For bake-at-home bread, also check the equipment and preparation time required. When lunchtime demand varies, I want to be able to plan portions without ordering more fresh bread than I need. Stock and ease of serving come first for around 21% of consumers.
Salt and portion size Compare salt per 100 g and per portion; check the ingredients list for iodised salt or baker’s salt. When putting together the lunch menu, I want to know how much salt a portion of the bread I choose contains. Around 14% of consumers put this nutritional information first.

Common mistakes when choosing

  • Assuming multigrain means wholemeal

    The name multigrain tells you which variety of grains has been used, not whether the bread is made with wholemeal flour. As a result, bread with seeds and grains may still not meet your requirements for a wholemeal option.

    Check for an explicit wholemeal label first. Then compare the ingredients and fibre per 100 g in the products you are considering.

  • Guessing allergens from the type of bread

    Multigrain breads can contain different gluten-containing grains and other allergens. Warnings about possible traces also vary from product to product, as the product information from Jumbo and Albert Heijn shows.

    Use the current allergen information for the exact variety, and follow the canteen’s allergen procedures during preparation and serving.

  • Ordering fresh bread without a storage plan

    If lunchtime demand is lower than expected, unused bread can dry out or go off. The Netherlands Nutrition Centre says you can freeze wholemeal bread in portions; mouldy bread should be thrown away.

    Match your order to expected demand and decide in advance which portions you will use straight away or freeze.

  • Trying to work out salt and iodine from the name

    The term multigrain tells you nothing about the salt content and does not indicate whether a particular product contains iodised salt. Product information from Albert Heijn and PLUS lists iodised salt for some individual bread varieties; this does not mean that all multigrain breads contain it.

    Read the ingredients list for the bread you choose and compare the stated salt content per 100 g and per portion.

Brands to consider

Even within the same range, a whole loaf, a roll and a bake-at-home product can have different ingredients. Use the product name as a starting point, then check the information for the exact variety.

Albert Heijn

Albert Heijn lists a wholemeal multigrain pistolet for individual lunch portions.

  • The product information describes the roll as a wholemeal multigrain pistolet with seeds and grains, and lists 9 g of fibre per 100 g.
  • Before ordering, check the current ingredients and allergen information for the roll.

Jumbo

Jumbo offers both a whole wholemeal multigrain loaf and individual wholemeal multigrain rolls.

  • Jumbo lists 7.8 g of fibre per 100 g for a whole loaf, and 7.6 g per 100 g for a roll.
  • Ingredients and allergens vary by product. So don’t compare a whole loaf and a roll as if they were the same product.

Lidl

Lidl describes a multigrain bread containing, among other ingredients, wheat, barley and buckwheat.

  • For a larger order of rolls, Lidl recommends asking your local store about the options available.
  • For the bread you choose, check the wholemeal label and nutritional information on the packaging; the name multigrain is not enough.

ALDI

ALDI lists farmhouse wholemeal multigrain bread with grains and seeds.

  • The wholemeal label makes it clear which bread you can then assess based on its ingredients and nutritional values.
  • Check the product information for the variety you choose; another wholemeal bread in the range will not necessarily have the same ingredients.

PLUS

PLUS lists wholemeal multigrain products, including bake-at-home baguettes.

  • The product information for the bake-at-home baguettes lists 56% wholemeal wheat flour and 7 g of fibre per 100 g, along with oven and air fryer cooking instructions.
  • Before adding the baguettes to your menu, check the current ingredients, allergens and nutritional information on the packaging.

Dirk

Dirk offers both multigrain hearth bread and a Bakker van der Akker Casino half-loaf of wholemeal multigrain bread.

  • The product names help you distinguish the wholemeal half-loaf from the multigrain hearth bread.
  • Don’t assume the hearth bread is wholemeal just because it is called multigrain; check the label for the exact variety.

Joybuy products for this choice

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain, but it can also be made with refined flour. For a wholemeal canteen lunch, look for an explicit wholemeal label, then compare the fibre per 100 g.

How do I assess multigrain bread for employees with a food allergy?

Check the allergen information for the exact bread and take possible cross-contamination during preparation and serving into account. Don’t assume a product is suitable just because it is labelled multigrain or wholemeal; if someone needs to eat gluten-free, an explicit gluten-free label is important.

How can I tell whether multigrain bread contains iodised salt?

Check the ingredients list for the variety you choose for terms such as iodised salt or baker’s salt. The fact that a particular bread from Albert Heijn or PLUS lists iodised salt tells you nothing about the ingredients in a different multigrain bread.

How can I reduce waste from wholemeal bread in the canteen?

Order fresh bread based on expected lunchtime demand, and freeze portions you don’t need straight away. The Netherlands Nutrition Centre says opened wholemeal bread typically keeps for 2 to 4 days in a kitchen cupboard; follow the packaging instructions and throw away any mouldy bread.

When is bake-at-home wholemeal multigrain bread a good fit for a canteen lunch?

Bake-at-home bread can work well if you want to keep a buffer in stock and have the time and equipment to prepare it just before lunch. Check the cooking instructions and allergens for the product you choose, and see whether the nutritional values apply to the bread before or after baking.