What should you look for when buying?
First check that the bread is genuinely wholemeal and that the allergen information suits the way you serve it. Then compare the nutritional information and choose between sliced bread, rolls and bake-at-home bread based on your daily routine.
| What to consider |
What to look for |
Who it matters to |
| Wholemeal and fibre |
Look for an explicit wholemeal label and compare fibre per 100 g across specific products. |
For everyday lunches, I want to be sure that the multigrain bread I choose is wholemeal. Around 36% of consumers say that wholemeal and fibre are their top priorities. |
| Allergens when serving |
Read the current allergen declaration and any warning about possible traces; make sure preparation suits the way you serve the bread. |
When I serve bread to employees with different dietary needs, I need to be able to check the ingredients in each variety. Allergen information is the top priority for around 29% of consumers. |
| Stock and type of bread |
Compare portion sizes and storage instructions. For bake-at-home bread, also check the equipment and preparation time required. |
When lunchtime demand varies, I want to be able to plan portions without ordering more fresh bread than I need. Stock and ease of serving come first for around 21% of consumers. |
| Salt and portion size |
Compare salt per 100 g and per portion; check the ingredients list for iodised salt or baker’s salt. |
When putting together the lunch menu, I want to know how much salt a portion of the bread I choose contains. Around 14% of consumers put this nutritional information first. |
Brands to consider
Even within the same range, a whole loaf, a roll and a bake-at-home product can have different ingredients. Use the product name as a starting point, then check the information for the exact variety.
Albert Heijn
Albert Heijn lists a wholemeal multigrain pistolet for individual lunch portions.
- The product information describes the roll as a wholemeal multigrain pistolet with seeds and grains, and lists 9 g of fibre per 100 g.
- Before ordering, check the current ingredients and allergen information for the roll.
Jumbo
Jumbo offers both a whole wholemeal multigrain loaf and individual wholemeal multigrain rolls.
- Jumbo lists 7.8 g of fibre per 100 g for a whole loaf, and 7.6 g per 100 g for a roll.
- Ingredients and allergens vary by product. So don’t compare a whole loaf and a roll as if they were the same product.
Lidl
Lidl describes a multigrain bread containing, among other ingredients, wheat, barley and buckwheat.
- For a larger order of rolls, Lidl recommends asking your local store about the options available.
- For the bread you choose, check the wholemeal label and nutritional information on the packaging; the name multigrain is not enough.
ALDI
ALDI lists farmhouse wholemeal multigrain bread with grains and seeds.
- The wholemeal label makes it clear which bread you can then assess based on its ingredients and nutritional values.
- Check the product information for the variety you choose; another wholemeal bread in the range will not necessarily have the same ingredients.
PLUS
PLUS lists wholemeal multigrain products, including bake-at-home baguettes.
- The product information for the bake-at-home baguettes lists 56% wholemeal wheat flour and 7 g of fibre per 100 g, along with oven and air fryer cooking instructions.
- Before adding the baguettes to your menu, check the current ingredients, allergens and nutritional information on the packaging.
Dirk
Dirk offers both multigrain hearth bread and a Bakker van der Akker Casino half-loaf of wholemeal multigrain bread.
- The product names help you distinguish the wholemeal half-loaf from the multigrain hearth bread.
- Don’t assume the hearth bread is wholemeal just because it is called multigrain; check the label for the exact variety.
Joybuy products for this choice
Related products coming soon.
Frequently asked questions
Is multigrain bread automatically wholemeal?
No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain, but it can also be made with refined flour. For a wholemeal canteen lunch, look for an explicit wholemeal label, then compare the fibre per 100 g.
How do I assess multigrain bread for employees with a food allergy?
Check the allergen information for the exact bread and take possible cross-contamination during preparation and serving into account. Don’t assume a product is suitable just because it is labelled multigrain or wholemeal; if someone needs to eat gluten-free, an explicit gluten-free label is important.
How can I tell whether multigrain bread contains iodised salt?
Check the ingredients list for the variety you choose for terms such as iodised salt or baker’s salt. The fact that a particular bread from Albert Heijn or PLUS lists iodised salt tells you nothing about the ingredients in a different multigrain bread.
How can I reduce waste from wholemeal bread in the canteen?
Order fresh bread based on expected lunchtime demand, and freeze portions you don’t need straight away. The Netherlands Nutrition Centre says opened wholemeal bread typically keeps for 2 to 4 days in a kitchen cupboard; follow the packaging instructions and throw away any mouldy bread.
When is bake-at-home wholemeal multigrain bread a good fit for a canteen lunch?
Bake-at-home bread can work well if you want to keep a buffer in stock and have the time and equipment to prepare it just before lunch. Check the cooking instructions and allergens for the product you choose, and see whether the nutritional values apply to the bread before or after baking.