Looking for multigrain bread for your first big shop that you can eat every day, while keeping an eye on fibre? Start with loaves clearly labelled as wholemeal: ‘multigrain’ on its own doesn’t tell you whether the whole grain has been used. Then compare the ingredients and fibre per 100 g, and check the allergens and type of salt used for each loaf.
If you’re stocking up on bread for breakfast and lunch, don’t judge it by its dark colour, seeds or the word ‘multigrain’ alone. First check whether it is labelled as wholemeal, then compare the fibre per 100 g.
It can be tricky to work out how much you’ll need on your first big shop. Choose between a whole or half loaf, rolls and bake-at-home options based on when you plan to eat them and how you can store them.
If you need to watch out for allergens or want to know whether a loaf contains iodised baker’s salt, check the information for the product you’ve chosen. The name ‘multigrain bread’ won’t tell you.
First check that the multigrain bread matches your preference for wholemeal. Then choose an amount that suits your household and read the product information for ingredients, allergens and salt.
| What to consider | What should you check? | Who is this most important for? |
|---|---|---|
| Wholemeal and fibre | Look for ‘wholemeal’ in the product name or description. For packaged bread, check the ingredients and compare the fibre per 100 g with similar loaves. | If I eat bread every day and keep an eye on fibre, I want to know whether my multigrain bread is genuinely wholemeal. For around 50% of consumers, confirming that it is wholemeal would be the main priority. |
| Size and storage | Choose a whole or half loaf, rolls or a bake-at-home option to suit how much you eat. Read the storage and freezing instructions. | On my first big shop, I don’t want to buy more bread than I can eat or store. Having a supply that’s the right size would be the main priority for around 30% of consumers. |
| Ingredients and salt | Read the latest ingredients and allergen information. To check the type of salt, look at the packaging or ask when buying unpackaged bread. | If I need to watch out for allergens or want to know what type of salt is used, I can’t rely on the name of the bread. For around 20% of consumers, checking this product information would be their main concern. |
According to the Voedingscentrum, multigrain bread is made from at least three types of grain; that doesn’t mean it’s wholemeal. A dark colour or seeds don’t confirm it either.
Use ‘wholemeal’ as your first filter, and check the ingredients and fibre information on packaged bread too. In 2024, the NVWA also highlighted incorrect wholemeal claims during a wider product inspection.
According to the Voedingscentrum, using baker’s salt when baking bread is not compulsory. The type of salt can therefore vary from loaf to loaf.
If you want to know whether your chosen loaf contains iodised baker’s salt, check the ingredients or ask when buying unpackaged bread.
The grains and other ingredients vary between multigrain breads. Product information can also change.
Check the latest ingredients and allergen information on the packaging every time you buy, especially if you need to avoid an allergen.
If you’re not sure how much bread your household eats yet, you may end up with half a loaf left over.
Consider a smaller size or freeze portions according to the instructions for your chosen product.
In a supermarket range, ‘multigrain’ can refer to products that are wholemeal as well as those not labelled wholemeal. So check the individual loaf, not just the brand or shop.
Albert Heijn offers both multigrain bread and products specifically described as wholemeal multigrain, including a roll and a sourdough loaf.
Jumbo’s multigrain range also includes wholemeal multigrain loaves.
Lidl describes a multigrain loaf made with various grains and seeds.
ALDI has a loaf called ‘Farmhouse wholemeal multigrain’.
PLUS offers Korenlanders wholemeal multigrain rolls and wholemeal multigrain bake-at-home options.
Dirk’s range includes wholemeal loaves, including products with ‘multigrain’ in the name.
No. According to the Voedingscentrum, multigrain bread contains at least three types of grain, but it can also be made with refined flour. If you want wholemeal bread, look for the explicit ‘wholemeal’ label and check the ingredients on packaged bread.
No. According to the Voedingscentrum, there’s no requirement to bake bread with baker’s salt. Check the ingredients list to see which salt has been used, or ask if the bread is sold unpackaged.
It varies from loaf to loaf. Product information from Albert Heijn, Jumbo and PLUS shows that the grains and other ingredients used differ between products. So check the latest allergen information on the packaging, even if you’ve bought the bread before.
Choose a whole or half loaf, or rolls, based on how much your household expects to eat and what you can store. If you want to freeze bread, follow the instructions for the product you’ve chosen; PLUS, for example, gives specific freezing advice for its Korenlanders wholemeal multigrain rolls.
