What should you look for?
If the whole grain and fibre content are important to you, start by looking for the word ‘wholemeal’. Then compare the nutrition information for the specific product and choose a type of bread that suits your get-together.
| What to consider |
What to check |
Who it matters to |
| Wholemeal and fibre |
Look for ‘wholemeal’ in the product name and compare the fibre per 100 g in the nutrition information. The Netherlands Nutrition Centre says that multigrain bread can also be made with refined flour. |
I want to choose bread for the get-together that is clearly wholemeal and compare its fibre content. This is the top priority for around 39% of consumers. |
| Flavour and texture |
Check the ingredients list to see which grains, kernels and seeds are included; a dark colour doesn’t prove that the bread is wholemeal. |
When serving dips and toppings, I mainly look for bread whose flavour and texture will work well on the platter. This matters most to around 23% of consumers. |
| Ingredients and allergens |
Check the current allergen information and, if it matters to your choice, check the ingredients for baker’s salt. Ask for allergen information when buying unpackaged bread. |
When serving bread to guests, I want to be able to check which ingredients and allergens it contains. This is the top priority for around 23% of consumers. |
| Quantity and preparation |
Compare the number of items or the pack weight, and check the preparation and storage instructions for bake-at-home bread. |
When there are plenty of other snacks on the table, I want the right amount of bread without unnecessary slicing or fiddly preparation. This is the deciding factor for around 15% of consumers. |
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Frequently asked questions
Is multigrain bread automatically wholemeal?
No. The Netherlands Nutrition Centre says that multigrain bread can also be made with refined flour. If you want wholemeal bread, look for ‘wholemeal’ on the specific loaf, then compare the fibre per 100 g.
Should I choose a whole loaf, a half loaf or bake-at-home bread for my get-together?
Let the number of guests, the other snacks and your preparation time guide your choice. A half loaf or rolls might suit a smaller platter; bake-at-home bread needs oven space and time. For example, PLUS recommends baking its wholemeal multigrain baguettes for 8–10 minutes at 220 °C. Always follow the instructions on the pack you choose.
How should I store multigrain bread after the get-together?
Follow the storage instructions on the pack you choose, as these vary depending on the type of bread. For one specific multigrain variety, Jumbo says it can be frozen on the day of purchase and recommends using it within one month. Don’t assume the same storage period applies to other loaves.
Does Dutch multigrain bread always contain baker’s salt?
No. The Netherlands Nutrition Centre says that bread doesn’t have to be baked with baker’s salt. If its presence matters to your choice, check the ingredients for the specific loaf.
Where can I find the allergens in multigrain bread?
Check the allergen information for the specific product before serving it; the name ‘multigrain’ isn’t enough. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed in the ingredients of prepacked foods. Ask for allergen information when buying unpackaged bread.