Who is this relevant to?

Lunch-makers who like generous toppings

If you’re adding hummus, egg, avocado or other generous toppings, you’ll want to know how thick the slices actually are. Ask about the slice thickness or whether the loaf can be cut thickly; ‘hearty’ in a product name doesn’t tell you either way.

Shoppers looking for wholemeal bread

If you want a wholemeal base, check the product name and ingredients. According to the Voedingscentrum, ‘multigrain’ on its own doesn’t mean that a loaf is wholemeal.

Shoppers who check ingredients

If you need to consider allergens or want to know which salt has been used, you’ll need information about the loaf you’ve chosen. Check the latest packaging or ask for product information if the bread is sold loose.

What should you look for when choosing?

First decide whether a wholemeal base or thick slices matter most for your lunch. Then check the features of the specific loaf you’re planning to buy.

What to consider What to check when buying Most important for
Wholemeal base and fibre Look for ‘wholemeal’ in the product name, check the ingredients and compare fibre per 100 g. I want to be sure my lunch bread is wholemeal, rather than relying on the name ‘multigrain’. For around 36% of shoppers, a wholemeal base comes first.
Slice thickness Check whether the thickness is stated or ask whether the loaf can be cut thickly. With generous or moist toppings, I want a slice that suits what I’m putting on it. Around 29% of shoppers give slice thickness top priority.
Ingredients and allergens Read the latest ingredients and allergen information; if you wish, check which salt has been used. If I need to take an allergy into account or want to know which salt has been used, the product’s ingredients determine my choice. For around 21% of shoppers, this is the main consideration.
Size and choice of shop Consider whether a whole or half loaf suits your needs and check the latest product information. I want a loaf size that suits the number of lunches I make and the shop I buy from. Around 14% of shoppers put this practical choice first.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    A loaf can contain several types of grain without being entirely wholemeal. So the name alone doesn’t tell you whether it suits your preference for wholemeal bread.

    Check the product name and ingredients. If you want to compare fibre content, use the nutritional information per 100 g.

  • Taking ‘hearty’ as proof of thick slices

    A hearty loaf or hearth-baked loaf can still be thinly sliced. You’ll notice the difference when a slice needs to hold generous toppings.

    Ask how thick the slices are or choose a loaf that can be cut thickly.

  • Reading the name of the bread but skipping the label

    The name ‘multigrain bread’ doesn’t tell you which ingredients and allergens are in the product you’ve chosen.

    Check the latest ingredients and allergen information, especially if you need to take an allergy or coeliac disease into account.

  • Assuming every loaf contains iodised baker’s salt

    You can’t tell whether a loaf contains iodised salt from ‘multigrain’ or the thickness of its slices.

    If you want to find out, look for ‘baker’s salt’ or ‘iodised salt’ in the ingredients list, or ask if the bread is sold loose.

Brands and shops to consider

The loaves mentioned here can help guide your choice. Check the wholemeal description and slice thickness for each product separately.

Albert Heijn

Albert Heijn describes AH Liefde & Passie Meergranen gesneden as brown multigrain bread containing ingredients including wheat, rye, millet, sunflower seeds and sesame.

  • The product information lists ingredients, nutritional information, allergens and a serving size of 35 g.
  • ‘Sliced’ doesn’t confirm that the slices are thick.

Jumbo

Jumbo’s multigrain range includes Boeren Donker Volkoren Meergranen and Stevig Meergranen.

  • The product names help you search specifically for a wholemeal option or a loaf described as hearty.
  • Check the ingredients, nutritional information and actual slice thickness of the product you choose.

Dirk

Dirk lists Bakker van der Akker multigrain bread as a half loaf and a whole loaf, as well as a multigrain hearth-baked loaf.

  • Dirk describes the hearth-baked loaf as hearty and packed with grains and seeds, which may be worth considering if you’re looking for bread to hold generous toppings.
  • That description doesn’t confirm the thickness of individual slices.

ALDI

ALDI lists Boeren volkoren meergranen as a whole loaf and a half loaf.

  • The name makes it clear which option to look at if you’re specifically seeking wholemeal multigrain bread.
  • Check the nutritional information, allergens and slice thickness on the packaging you buy.

PLUS

PLUS lists options including Korenlanders Desem Meergranen Boekweit, Brood van Soma Haverkorn meergranen and a small brown multigrain sourdough loaf.

  • The options listed give you different flavours and loaf sizes to compare.
  • Don’t assume that a product is wholemeal or thickly sliced just because it says ‘multigrain’ or ‘sourdough’.

Lidl

Lidl lists Halfje donker meergranenbrood, a 400 g half loaf containing wheat, barley and buckwheat.

  • The half-loaf size is a practical option if you don’t want to buy a whole loaf.
  • Lidl describes the bread as hearty, but that doesn’t tell you how thick the slices are.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No, ‘multigrain’ doesn’t automatically mean ‘wholemeal’. If you want wholemeal bread for lunch, look for an explicit wholemeal description and check the ingredients. The Voedingscentrum distinguishes between multigrain bread and bread made from the whole grain.

How can I tell whether multigrain bread is thickly sliced?

Check whether the slice thickness is stated for the specific loaf, or ask whether it can be cut thickly. ‘Hearty’ and ‘hearth-baked loaf’ don’t specify a set slice thickness.

Where can I find allergen information for multigrain bread?

Check the latest packaging or ask for allergen information about the specific product if the bread is sold loose. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be listed on the label; the name of the bread alone won’t tell you which ingredients it contains.

How can I check whether a loaf contains iodised baker’s salt?

For packaged bread, read the ingredients list; if the bread is sold loose, ask which salt has been used. Don’t rely on the name or type of bread alone if the presence of iodised baker’s salt is important to your choice.