Who is this choice important for?

Lunch buyer focused on fibre

Looking for multigrain bread that is demonstrably wholemeal. According to the Netherlands Nutrition Centre, wholegrain products contain more fibre than products made with refined flour. You’ll still need to check each product’s nutritional information to compare different breads.

Catering planner for busy lunch periods

Needs to choose between whole or half sliced loaves, individual rolls and bake-off products. Each option calls for a different approach to portioning, preparation and serving.

Canteen manager mindful of allergens

Needs up-to-date information about bread served unpackaged. The Netherlands Food and Consumer Product Safety Authority points out that food businesses must inform consumers about allergens present in their products.

What should you look for when buying?

Start by checking that the bread is labelled wholemeal. Then choose a type that suits your lunch service and check the information for every product you offer.

What to consider What to check when buying Who is this important for?
Wholemeal and fibre Look for an explicit wholemeal label. Then compare fibre on a like-for-like basis, such as per 100 g, and read the ingredients list. When putting together a fibre-conscious lunch, I want to know whether the multigrain bread is actually sold as wholemeal; this wholemeal and fibre choice is a priority for around 42% of consumers.
Portions and serving Choose between whole or half sliced loaves, individual rolls and bake-off products based on the portions you need and the preparation time available. During a busy lunch service, I want to plan portions without slowing down preparation; around 33% of consumers prioritise serving and portion planning.
Allergens and product information Check the current ingredients and allergen information for each product, and make sure it is available when serving bread unpackaged. When I serve bread unpackaged, I want to give students reliable information about the allergens present; for around 25% of consumers, managing this information is the main concern.

Common mistakes

  • Assuming dark or multigrain bread is wholemeal

    Albert Heijn explains that waldkorn bread can be made with wholemeal flour, refined flour or a combination of the two. So the colour and name alone do not confirm that your chosen bread is wholemeal.

    Use an explicit wholemeal label as your first filter, then compare the current ingredients and fibre content on a like-for-like basis.

  • Relying on an old product description for allergen information

    A change in recipe can make the information your canteen relies on out of date. The Netherlands Food and Consumer Product Safety Authority says that food businesses must inform consumers about allergens in food served unpackaged.

    Keep a record of the current information for every product supplied and make sure staff can access it when serving.

  • Choosing bake-off bread without allowing time in the lunch schedule

    Bake-off products need preparation, equipment and time during service. For example, PLUS recommends baking its wholemeal multigrain baguettes for 8–10 minutes at 220 °C.

    Check the preparation instructions for your chosen product and plan the oven capacity you’ll need before the lunch rush.

    You’ll also need to plan staff and oven space during the lunch service.

  • Assuming baker’s salt means a fixed iodine content

    The mention of baker’s salt does not tell you how much iodine a particular portion of bread contains.

    Ask for the current product specification if iodine content is relevant to your purchasing decision.

Brands to consider

Albert Heijn

Albert Heijn distinguishes between wholemeal bread and multigrain products in its product information.

  • Its explanation of waldkorn makes clear that a multigrain variety may contain wholemeal flour, refined flour or both.
  • Check the wholemeal labelling and nutritional information for the individual bread.

Jumbo

Jumbo lists a Wholemeal Multigrain Bread and a half-size version, both relevant when planning sandwiches.

  • The whole and half-size options give you two quantities to choose from when buying for lunch.
  • Before relying on fibre or allergen information, check the current packaging or product specification.

Lidl

Lidl lists multigrain bread and multigrain baguettes, and provides an ingredients and allergen overview for freshly baked bread.

  • The overview can help you check the freshly baked variety you’ve chosen.
  • Don’t assume bread is wholemeal just because it’s called ‘multigrain’; check the specific product.

ALDI

ALDI lists a wholemeal multigrain farmhouse loaf, as well as a separate extra-high-fibre wholemeal bread.

  • The name of the wholemeal multigrain farmhouse loaf makes both its wholemeal credentials and product type clear.
  • Don’t automatically treat the separate wholemeal bread as a multigrain product; check the ingredients and nutritional information for each variety.

PLUS

PLUS lists wholemeal multigrain rolls and wholemeal multigrain baguettes for different ways of serving bread.

  • The rolls can be portioned individually, and PLUS also provides storage instructions for this product.
  • PLUS says its baguettes need to bake for 8–10 minutes at 220 °C, so be sure to include this step in your lunch planning.

Dirk

Dirk lists products including Bakker van der Akker Multikorn wholemeal bread and Casino wholemeal multigrain bread.

  • The breads listed come in different formats, including a half-size Casino variety.
  • Check the current ingredients, nutritional value and allergen information for the variety you choose.

Related products on Joybuy

Related products will be available here soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. Albert Heijn explains that waldkorn bread can be made with wholemeal flour, refined flour or a combination of the two. If you want wholemeal bread, look for an explicit wholemeal label and check the ingredients and nutritional information for your chosen loaf.

What allergen information is needed for unpackaged bread in a canteen?

The Netherlands Food and Consumer Product Safety Authority says that food businesses must inform consumers about allergens in food served unpackaged. Make sure staff can access written or electronic information about the variety actually being served. For bread, check which cereals containing gluten are listed.

Is bake-off bread suitable for a busy university lunch service?

It can be, provided your lunch schedule allows enough preparation time and oven capacity. PLUS says its wholemeal multigrain baguettes need to bake for 8–10 minutes at 220 °C. For other products, follow their own preparation instructions.

Does all multigrain bread contain the same amount of iodine?

No. You can’t tell how much iodine a particular bread contains from the word ‘multigrain’. Ask for the current product specification if this information is relevant to your purchasing decision.