Who is this choice important for?

Planners catering for different bread preferences

Want to offer a bread with a different composition alongside a wholemeal option. According to Albert Heijn, multigrain bread can be made with wholemeal flour, white flour or both; the ingredients list shows which combination you are actually buying.

Organisers responsible for allergen information

Need to know which allergens are in every type of bread being served. Multigrain products may contain cereals containing gluten, soya or sesame, among other allergens. According to the Netherlands Food and Consumer Product Safety Authority, information about the 14 allergens must be available for non-prepacked foods.

Planners arranging a gluten-free bread option

Need a separate bread labelled as gluten-free, rather than regular multigrain bread made with cereals containing gluten. Check for other allergens in gluten-free products too, and keep them separate from regular bread when displaying and serving them.

What should you look for when choosing?

First decide whether the composition, guests’ bread preferences or a specific allergen requirement will guide your choice. Then choose a bread format that suits the way you plan to serve it; rolls and whole loaves need different preparation.

What to consider What to check when buying Who it matters to
Wholemeal content and fibre Check for wholemeal flour in the ingredients and compare fibre per 100 g. If I want wholemeal bread to have a clear place on my buffet, I need to be able to identify its composition rather than judge it by its colour. This is the top priority for around 29% of consumers.
Mix of flours Look for a variety that lists both wholemeal flour and white flour; the name ‘multigrain’ alone is not enough. I don’t want to offer guests with different bread preferences only a wholemeal option. A mix is the top priority for around 29% of consumers.
Allergens in each variety Check the latest allergen information and make sure product names are easy to identify next to the bread being served. When I serve several breads without their packaging, I need to be able to tell guests which allergens each one contains. This is the most important consideration for around 21% of consumers.
Gluten-free option Check that it is labelled gluten-free and look for other allergens too; use a separate display and serving tongs. If any guests need gluten-free bread, I want to prevent their option from being mixed up with regular bread. Around 21% of consumers prioritise having this separate option.

Common mistakes

  • Assuming dark multigrain bread is wholemeal

    Multigrain bread can contain wholemeal flour, white flour or a combination of the two. The colour and product name won’t tell you what the bread you’re buying for the buffet is made with.

    Read the ingredients list and choose bread explicitly labelled wholemeal if that’s what you want. If you want a mix of white and wholemeal flour as an additional option, choose it deliberately.

  • Assuming one bread is suitable for all your guests

    As well as cereals containing gluten, multigrain bread may contain other allergens. Similarly, a gluten-free label does not mean a product is free from all other allergens.

    Check the information for each variety separately. Keep gluten-free bread and its serving utensils separate, and make sure guests can tell the different breads apart.

  • Assuming every loaf contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt when baking bread is not compulsory. You cannot tell where the salt comes from just by looking at the type of bread.

    If iodised baker’s salt matters to your choice, check the ingredients of the exact bread or ask the baker.

  • Skipping the packaging when making final buffet plans

    The ingredients and storage instructions apply to a specific variety of bread. A description of a different size or an earlier package is no substitute for the information on the bread you are serving.

    Before serving, check the latest ingredients, allergens and preparation or storage instructions for every variety you have chosen.

Brands to consider

Albert Heijn

The range reviewed includes whole multigrain loaves and smaller bread formats, so you can weigh up the serving style alongside the ingredients.

  • Albert Heijn lists wholemeal wheat flour, iodised salt and 7,2 g of fibre per 100 g for AH Zaans whole multigrain bread.
  • For any alternative you choose, check the latest ingredients, allergens and availability of that exact product.

Jumbo

An option to consider if you’re looking at both whole loaves and multigrain rolls for your buffet.

  • Jumbo lists 45,8% wholemeal wheat flour and 7,4 g of fibre per 100 g for its Wholemeal Multigrain Rolls.
  • The listed allergens include cereals containing gluten, soya and sesame; check the exact variety before serving it to guests.

PLUS

The smaller bread format reviewed is a good example of how a multigrain variety can combine wholemeal and white flour.

  • According to PLUS, its Triangel multigrain brown bread contains 23% wholemeal wheat flour and 21% wheat flour.
  • PLUS lists cereals containing gluten and possible traces of soya, nuts, mustard and sesame, among other allergens. Check the information on the pack you choose.

Dirk

The bread range offers different formats to compare for a buffet, including multigrain bread and bake-at-home bread.

  • Dirk lists options including multigrain artisan bread, wholemeal multigrain bread and bake-at-home multigrain baguettes.
  • Check the ingredients, allergens and preparation instructions for the exact product before combining different bread formats.

Lidl

A supermarket option for multigrain bread, if the loaf you choose is available locally.

  • Lidl describes its multigrain bread as containing wheat, barley and buckwheat, among other ingredients.
  • Check the packaging in store for the ingredients, allergens and nutritional information of the variety you want to serve.

Multigrain bread and rolls on Joybuy

These multigrain rolls, baguettes and whole loaves offer a range of formats for your buffet. If you’re specifically looking for a combination of wholemeal and white flour, check the ingredients of each product; its shape or name does not confirm the mix.

g'woon multigrain rolls, 4 pieces

g'woon multigrain rolls, 4 pieces

Four individual rolls are a handy option if you want to serve bread by the piece at your buffet.

If you’re looking for a mix containing wholemeal flour, check the ingredients, and check the latest allergen information before serving.

View on Joybuy
Lekhaven Bakkerij rustic multigrain baguettes, 4 × 135 g × 2

Lekhaven Bakkerij rustic multigrain baguettes, 4 × 135 g × 2

The smaller baguette format works well for a buffet where you want to serve bread individually.

Allow time and space in the oven to defrost and bake. Check the preparation instructions, ingredients and allergens on the packaging.

View on Joybuy
Lekhaven Bakkerij round multigrain bread, 2 × 550 g

Lekhaven Bakkerij round multigrain bread, 2 × 550 g

Two whole loaves are a good option if you want to slice the bread yourself for the buffet.

Allow time for defrosting, baking and cooling before slicing. Also check the ingredients and allergens on each pack.

View on Joybuy
Lekhaven Bakkerij round multigrain bread, 550 g

Lekhaven Bakkerij round multigrain bread, 550 g

A 550 g whole loaf is a good fit for a buffet where you plan to slice the portions yourself.

Allow time for defrosting, baking and cooling. Check the latest packaging for the correct baking time and allergen information.

View on Joybuy
Lekhaven Bakkerij rustic multigrain baguettes, 4 × 135 g

Lekhaven Bakkerij rustic multigrain baguettes, 4 × 135 g

Four smaller baguettes offer a different way to serve bread from a whole loaf that you slice yourself.

Allow time to defrost and bake this variety. Check the baking time on the packaging, along with the ingredients and allergens.

View on Joybuy

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to Albert Heijn, multigrain bread can be made with wholemeal flour, white flour or a mix of the two. Read the ingredients if you specifically want to choose wholemeal bread or a blend of flours for your buffet; a dark colour won’t tell you which it is.

What allergen information do I need for unwrapped buffet bread?

According to the Netherlands Food and Consumer Product Safety Authority, information about the 14 allergens must be available for non-prepacked foods. Make sure you can provide up-to-date information for every type of bread, even if you don’t place the original packaging next to it.

Is iodised baker’s salt compulsory in Dutch bread?

No. According to the Netherlands Nutrition Centre, using baker’s salt when baking bread is not compulsory. If this ingredient matters to your choice, check the bread label or ask the baker.

Can I buy multigrain bread in advance for the buffet?

That depends on the storage and preparation instructions for the bread you choose. For example, Albert Heijn says to freeze AH Zaans whole multigrain bread on the day of purchase; don’t assume the same instruction applies to rolls or bake-at-home bread from another range. Check the packaging before planning your shopping and preparation.