What should you look for when choosing?
First decide whether the composition, guests’ bread preferences or a specific allergen requirement will guide your choice. Then choose a bread format that suits the way you plan to serve it; rolls and whole loaves need different preparation.
| What to consider |
What to check when buying |
Who it matters to |
| Wholemeal content and fibre |
Check for wholemeal flour in the ingredients and compare fibre per 100 g. |
If I want wholemeal bread to have a clear place on my buffet, I need to be able to identify its composition rather than judge it by its colour. This is the top priority for around 29% of consumers. |
| Mix of flours |
Look for a variety that lists both wholemeal flour and white flour; the name ‘multigrain’ alone is not enough. |
I don’t want to offer guests with different bread preferences only a wholemeal option. A mix is the top priority for around 29% of consumers. |
| Allergens in each variety |
Check the latest allergen information and make sure product names are easy to identify next to the bread being served. |
When I serve several breads without their packaging, I need to be able to tell guests which allergens each one contains. This is the most important consideration for around 21% of consumers. |
| Gluten-free option |
Check that it is labelled gluten-free and look for other allergens too; use a separate display and serving tongs. |
If any guests need gluten-free bread, I want to prevent their option from being mixed up with regular bread. Around 21% of consumers prioritise having this separate option. |
Multigrain bread and rolls on Joybuy
These multigrain rolls, baguettes and whole loaves offer a range of formats for your buffet. If you’re specifically looking for a combination of wholemeal and white flour, check the ingredients of each product; its shape or name does not confirm the mix.
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g'woon multigrain rolls, 4 pieces
Four individual rolls are a handy option if you want to serve bread by the piece at your buffet.
If you’re looking for a mix containing wholemeal flour, check the ingredients, and check the latest allergen information before serving.
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Lekhaven Bakkerij rustic multigrain baguettes, 4 × 135 g × 2
The smaller baguette format works well for a buffet where you want to serve bread individually.
Allow time and space in the oven to defrost and bake. Check the preparation instructions, ingredients and allergens on the packaging.
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Lekhaven Bakkerij round multigrain bread, 2 × 550 g
Two whole loaves are a good option if you want to slice the bread yourself for the buffet.
Allow time for defrosting, baking and cooling before slicing. Also check the ingredients and allergens on each pack.
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Lekhaven Bakkerij round multigrain bread, 550 g
A 550 g whole loaf is a good fit for a buffet where you plan to slice the portions yourself.
Allow time for defrosting, baking and cooling. Check the latest packaging for the correct baking time and allergen information.
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Lekhaven Bakkerij rustic multigrain baguettes, 4 × 135 g
Four smaller baguettes offer a different way to serve bread from a whole loaf that you slice yourself.
Allow time to defrost and bake this variety. Check the baking time on the packaging, along with the ingredients and allergens.
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Frequently asked questions
Is multigrain bread automatically wholemeal?
No. According to Albert Heijn, multigrain bread can be made with wholemeal flour, white flour or a mix of the two. Read the ingredients if you specifically want to choose wholemeal bread or a blend of flours for your buffet; a dark colour won’t tell you which it is.
What allergen information do I need for unwrapped buffet bread?
According to the Netherlands Food and Consumer Product Safety Authority, information about the 14 allergens must be available for non-prepacked foods. Make sure you can provide up-to-date information for every type of bread, even if you don’t place the original packaging next to it.
Is iodised baker’s salt compulsory in Dutch bread?
No. According to the Netherlands Nutrition Centre, using baker’s salt when baking bread is not compulsory. If this ingredient matters to your choice, check the bread label or ask the baker.
Can I buy multigrain bread in advance for the buffet?
That depends on the storage and preparation instructions for the bread you choose. For example, Albert Heijn says to freeze AH Zaans whole multigrain bread on the day of purchase; don’t assume the same instruction applies to rolls or bake-at-home bread from another range. Check the packaging before planning your shopping and preparation.