What should you look for when choosing?
First decide whether the crisp rusk shape matters to you. Then compare the ingredients, nutritional information and allergens of the specific product within your chosen category.
| What to consider |
What to check before buying |
Who it matters to |
| Wholemeal flour and fibre |
Look for wholemeal flour in the ingredients list and compare the fibre per 100 g for the specific product. The Netherlands Nutrition Centre says ‘multigrain’ doesn’t automatically mean ‘wholemeal’. |
If I want to serve bread with seeds, I don’t want to judge it by its colour. I want to see how much wholemeal flour and fibre it contains. Around 42% of consumers put these features first. |
| Texture and how it’s served |
Choose between crisp rusks, a bread roll and sliced bread. For rusks, also compare the serving size shown on the pack. |
For a visit to meet the new baby, I want a round, crunchy base that’s instantly recognisable as a Dutch rusk with aniseed sprinkles. Around 33% of consumers put this way of serving it first. |
| Allergens and type of salt |
Read the latest allergen information, including any possible traces. Check whether it contains baker’s salt or iodised salt if the type of salt matters to you. |
When I serve something to guests, I want to be able to check the ingredients and allergens in that specific product. For around 25% of consumers, checking the label is their top priority. |
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Frequently asked questions
Is multigrain bread automatically wholemeal?
No. The Netherlands Nutrition Centre says multigrain bread contains at least three types of grain; this doesn’t mean that all the flour used is wholemeal. Check the product name and ingredients list of the bread you want to buy.
Does all Dutch bread contain iodised baker’s salt?
No, you can’t assume that every loaf does. The Netherlands Nutrition Centre points out that not every baker uses baker’s salt. Check the ingredients list on packaged bread, or ask which type of salt is used if buying unpackaged bread.
Can I serve bread or rusks with seeds to guests without checking the label?
First check the allergen information for the specific product. The examples from Albert Heijn, Jumbo and PLUS list sesame and cereals containing gluten, among other things. Other allergens or possible traces may also be listed, depending on the product.
How should I store bread or rusks until the new-baby visit?
Follow the storage instructions for your chosen product. Jumbo recommends storing Stevig Meergranen in a cool, dry, dark place; PLUS recommends storing its spelt rusks in a cool, dry, dark place.