Who is this choice relevant to?

The fibre-conscious new-baby visitor

You’re looking for a base with seeds for the traditional Dutch rusk-and-aniseed-sprinkle treat, and want to compare the wholemeal flour content and fibre per 100 g. A dark colour or the word ‘multigrain’ isn’t enough to tell you.

The tradition-minded host

You want to stick with round, crisp rusks, but are considering a version with seeds. A slice of bread doesn’t offer the same way to serve them.

The label-conscious allergy checker

You want to check which allergens are in the specific bread or rusks before serving them. For products with seeds, pay particular attention to sesame, as well as any other allergens and possible traces listed.

What should you look for when choosing?

First decide whether the crisp rusk shape matters to you. Then compare the ingredients, nutritional information and allergens of the specific product within your chosen category.

What to consider What to check before buying Who it matters to
Wholemeal flour and fibre Look for wholemeal flour in the ingredients list and compare the fibre per 100 g for the specific product. The Netherlands Nutrition Centre says ‘multigrain’ doesn’t automatically mean ‘wholemeal’. If I want to serve bread with seeds, I don’t want to judge it by its colour. I want to see how much wholemeal flour and fibre it contains. Around 42% of consumers put these features first.
Texture and how it’s served Choose between crisp rusks, a bread roll and sliced bread. For rusks, also compare the serving size shown on the pack. For a visit to meet the new baby, I want a round, crunchy base that’s instantly recognisable as a Dutch rusk with aniseed sprinkles. Around 33% of consumers put this way of serving it first.
Allergens and type of salt Read the latest allergen information, including any possible traces. Check whether it contains baker’s salt or iodised salt if the type of salt matters to you. When I serve something to guests, I want to be able to check the ingredients and allergens in that specific product. For around 25% of consumers, checking the label is their top priority.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    The Netherlands Nutrition Centre says that multigrain refers to several types of grain; it doesn’t automatically mean the bread is made with wholemeal flour. A dark loaf doesn’t tell you how much wholemeal flour it contains either.

    Check the product name and ingredients list for wholemeal flour. If you want to compare fibre, use the figure per 100 g on the pack.

  • Checking for seeds but not for allergens

    Product information from Albert Heijn, Jumbo and PLUS lists sesame and cereals containing gluten among the allergens in various breads and seeded rusks. Other allergens may also be present, depending on the product.

    Before serving, check the allergen information and any warnings about traces on the latest packaging. Check again if you use a replacement product.

  • Assuming every loaf is made with iodised baker’s salt

    The Netherlands Nutrition Centre describes bread as an important source of iodine in the Netherlands, but not every baker uses baker’s salt. The type of salt can therefore vary from product to product.

    If the type of salt matters to your purchase, look for baker’s salt or iodised salt on the label. Ask about it when buying unpackaged bread.

  • Buying bread when you want to serve rusks

    Bread with seeds and crisp multiseed rusks are different types of product. Using bread changes the texture and presentation of the Dutch rusk-and-aniseed-sprinkle tradition.

    Choose how you want to serve it first. Then compare the ingredients and nutritional information of products that fit your choice.

Brands and retailers to consider

Albert Heijn

At Albert Heijn, you can compare wholemeal multiseed bread, a multigrain roll and multiseed rusks as different ways to serve them.

  • Albert Heijn says AH Les Pains Boulogne contains wholemeal flour, several types of seeds and kernels, and 8.3 g of fibre per 100 g.
  • Triangel Meergranen is a different bread product. Check its label separately against those of a whole loaf or rusks.

Jumbo

Jumbo Stevig Meergranen is a wholemeal multigrain bread with named seeds and kernels.

  • Jumbo lists 43% wholemeal wheat flour, sunflower seeds, linseed, sesame seeds and 8.6 g of fibre per 100 g for this bread.
  • The product information lists sesame, soya and cereals containing gluten, among other things. Check the latest allergen information before serving it to guests.

PLUS

At PLUS, you can compare multiseed bread with spelt rusks containing seeds and kernels if you’re still deciding between bread and rusks.

  • PLUS lists 30% wholemeal wheat flour and 5.5 g of fibre per 100 g for Korenlanders Licht Meerzaden. The spelt rusks have a crisp texture.
  • PLUS says the spelt rusks contain egg, gluten and sesame, among other ingredients. Compare the ingredients and serving sizes of bread and rusks separately.

ALDI

ALDI describes Boeren volkoren meergranen as sliced wholemeal bread.

  • The explicit wholemeal wording is useful if you’re looking for a bread option rather than rusks.
  • Check the pack for the seeds, nutritional values and allergens listed for the product before letting those features guide your choice.

Lidl

Lidl describes its multigrain bread as a hearty loaf with grains and seeds.

  • The product description lists wheat, barley and buckwheat, among other ingredients.
  • Use the nutritional information and allergen details on the pack to assess the specific loaf.

Dirk

Dirk describes Bakker van der Akker Multikorn multigrain rolls as rolls with seeds and kernels.

  • A roll is a different way to serve it from a whole loaf or round rusk.
  • Don’t infer that it’s wholemeal, its fibre content or its suitability for people with allergies from ‘Multikorn’. Check the packaging instead.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. The Netherlands Nutrition Centre says multigrain bread contains at least three types of grain; this doesn’t mean that all the flour used is wholemeal. Check the product name and ingredients list of the bread you want to buy.

Does all Dutch bread contain iodised baker’s salt?

No, you can’t assume that every loaf does. The Netherlands Nutrition Centre points out that not every baker uses baker’s salt. Check the ingredients list on packaged bread, or ask which type of salt is used if buying unpackaged bread.

Can I serve bread or rusks with seeds to guests without checking the label?

First check the allergen information for the specific product. The examples from Albert Heijn, Jumbo and PLUS list sesame and cereals containing gluten, among other things. Other allergens or possible traces may also be listed, depending on the product.

How should I store bread or rusks until the new-baby visit?

Follow the storage instructions for your chosen product. Jumbo recommends storing Stevig Meergranen in a cool, dry, dark place; PLUS recommends storing its spelt rusks in a cool, dry, dark place.