Who is this choice relevant to?

Canteens looking for a wholemeal option

For buyers who want to offer bread with a verifiable wholemeal base every day. The Netherlands Nutrition Centre distinguishes between ‘multigrain’ and ‘wholemeal’, so check the labelling and ingredients of your chosen variant.

Lunch teams who need to prepare sandwiches quickly

For teams who want to use pre-sliced bread during lunch service. Check a loaf from the intended store to see whether its slice thickness and firmness suit the fillings and serving process.

Caterers who record allergens for each variant

For buyers who need to record the ingredients and allergens in every type of bread they serve. Use the information for the exact variant and check it again whenever the recipe or supplier changes.

What should you look for when choosing?

Decide which need matters most for everyday lunches in your university canteen. Then check the bread itself: a wholemeal claim, a practical slice and suitable labelling each answer a different question.

What to consider What to check when buying Who it matters to
Wholemeal base and fibre Look for the ‘wholemeal’ claim on the exact variant and compare fibre content on the same basis, per 100 g. If I want to offer a wholemeal option every day, I need to be able to identify the type of bread and compare its nutritional information. This would be the top priority for around 46% of consumers.
Slice and serving Check a sample loaf for slice thickness and suitability with your planned fillings; ‘sliced’, ‘whole’ and ‘half’ do not indicate slice thickness. During a busy lunch period, I want to be able to prepare sandwiches without slices that are too thin or too thick making the job harder. A practical slice would be the top priority for around 36% of consumers.
Ingredients and allergens Read the current ingredients, allergen information and nutritional details for the specific variant; ask for additional product information if your menu requires it. When I serve bread to different guests, I need to know which information applies to that exact loaf. This check would be the main purchasing priority for around 18% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    According to the Netherlands Nutrition Centre, ‘multigrain’ refers to bread made with different types of grain; the term alone does not mean the bread is wholemeal. You could therefore buy a different type of bread from the one intended for your lunch menu.

    First check whether the exact variant is labelled ‘wholemeal’, then compare the nutritional information per 100 g.

  • Assuming ‘sliced’ means ‘medium-sliced’

    A ‘sliced’ label does not tell you whether the slices are the thickness you want. You can only tell by checking the specific variant.

    Ask for a sample loaf from the intended store and try it with the fillings and serving method used in your canteen.

  • Guessing allergens from the bread’s name

    Recipes and allergen information apply to a specific bread variant, not to the general term ‘multigrain bread’. The Netherlands Nutrition Centre advises checking the allergen information on the label.

    Record the current information for the variant you use, and check it again if the recipe or supplier changes.

  • Assuming the online range matches local availability

    Lidl says that its fresh bread range can vary by store. A product shown online may therefore not be the variant your canteen can buy locally.

    Before arranging a regular order, confirm with the intended store or supplier which loaf formats and slicing options are available.

Brands and retailers to consider

Albert Heijn

Albert Heijn lists AH Liefde & Passie Meergranen as sliced bread, alongside other multigrain options.

  • The clear ‘sliced’ label is useful when looking for bread that does not need slicing in the canteen.
  • Check the slice thickness, wholemeal labelling and label details for your chosen variant.

Jumbo

Jumbo lists options including Stevig Meergranen, a wholemeal multigrain loaf sold whole, and a half-size wholemeal multigrain variant.

  • Separate product pages make it possible to assess variants by bread type and nutritional information.
  • The ‘whole’ label for Stevig Meergranen does not confirm whether the loaf is supplied pre-sliced to a medium thickness.

Lidl

Lidl describes a fresh bread range that may vary by store.

  • Your local store is a good place to ask about the bread actually available for your canteen.
  • For a specific multigrain variant, check the bread type, how it is sliced and the product information yourself.

Aldi

Aldi lists Boeren volkoren meergranen in a half-size format; the product information describes this type of bread as sliced.

  • The ‘sliced’ label is a useful starting point for canteens looking for pre-sliced bread.
  • Check the slice thickness and current label information for the variant you plan to buy.

Plus

Plus lists PLUS Korenlanders Donker meergranen rond heel as a whole, sliced loaf.

  • The product page is a useful starting point for assessing the sliced variant and its product information.
  • ‘Whole, sliced’ does not confirm a medium slice; check the loaf you receive.

Dirk

Dirk lists multigrain breads in a range of formats, including half and whole loaves.

  • The different formats can help you choose a loaf that suits your planned lunch service.
  • A half or whole loaf tells you nothing about slice thickness; ask for information on the exact variant.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, multigrain bread is made from different types of grain, but the name does not guarantee a wholemeal base. Check that your chosen bread variant is labelled ‘wholemeal’.

Does ‘sliced’ also mean ‘medium-sliced’?

No. ‘Sliced’ confirms that the bread is sold in slices, not how thick they are. Ask your intended store about the slicing options or try a sample loaf with the fillings your canteen plans to use.

What allergen information does a university canteen need?

Use the current allergen information for every exact bread variant you serve. The Netherlands Nutrition Centre notes that allergens must be clearly listed on the label. Do not rely on the bread’s name, and check the information again if the product changes.

Can you tell from the name ‘multigrain bread’ whether it contains iodine?

No, the name ‘multigrain bread’ does not tell you that. The Netherlands Food and Consumer Product Safety Authority states that any iodine compounds in bread come solely from added baker’s salt. Ask your supplier for product-specific information if the ingredients matter for your canteen menu.