Who is this choice important for?

People working from home who like generous toppings

If you make sandwiches with toppings such as hummus, egg, cheese or vegetables during a short break, you’ll want to know in advance whether the slices are the thickness you’re after. Ask the shop whether the bread is pre-sliced and what thickness to expect.

Shoppers comparing wholemeal flour and fibre

For this lunch, the ingredients of the specific loaf matter more than the word ‘multigrain’ alone. The ingredients list and fibre per 100 g can help you compare products.

Shoppers with ingredient or allergen requirements

If you need to avoid certain ingredients, check the allergen information on the current packaging. ‘Multigrain’ doesn’t tell you whether a loaf contains ingredients such as wheat, sesame or soya; a gluten-free option should be clearly labelled as such.

What should you look for when choosing?

Start by deciding whether you want to slice the bread yourself or buy a pre-sliced loaf. Then check the ingredients and label of the bread you’re actually planning to buy.

What to look forWhat to check when buyingWho is this important for?
Slice thickness Ask whether the bread is pre-sliced and what slice thickness or slicing options the shop offers. ‘Whole’ can also describe a loaf that has been sliced. For a lunch with generous toppings, I want to be able to choose the thickness of my bread. Around 33% of consumers prioritise slice thickness.
Wholemeal flour and fibre Read the product description and ingredients list; compare the fibre per 100 g of the specific loaves. If the ingredients matter most for my lunch, I’d rather look at wholemeal flour and fibre than the word ‘multigrain’. Around 27% of consumers prioritise these features.
Salt and iodine Compare salt per 100 g and check whether the label mentions baker’s salt or iodised salt. Factor in your toppings, too. For a topped sandwich, I want to know what’s in both the bread and the toppings. Around 20% of consumers look at salt and iodine first when choosing.
Ingredients and allergens Read the current ingredients and allergen information, including any ‘may contain’ statements. If I need to avoid certain ingredients, I need a label that lets me check what’s in the bread. Around 20% of consumers put ingredients and allergens first.

Common mistakes

  • Assuming ‘hearty’ or ‘whole’ means thick slices

    These words don’t tell you how many millimetres thick a slice is. A whole loaf may already be sliced, as the name ‘whole sliced’ for an Albert Heijn loaf shows.

    Ask about the slice thickness or number of slices, and check whether you can slice the bread yourself if that matters for your lunch.

  • Assuming multigrain bread is always wholemeal

    The word ‘multigrain’ doesn’t tell you how much wholemeal flour or fibre a particular loaf contains.

    Look for the wholemeal description and compare the ingredients and fibre per 100 g of the products you’re considering.

  • Comparing only the salt in the bread

    For a topped sandwich, the salt in ingredients such as cheese, spreads or sauces also counts towards your lunch.

    Compare the salt content of bread per 100 g and check the nutritional information for the toppings you plan to use.

  • Assuming regular multigrain bread is gluten-free

    Multigrain refers to the mix of grains, not to being gluten-free. The regular breads mentioned here contain grains that contain gluten.

    If you need a gluten-free product, choose bread that is clearly labelled gluten-free and check the current allergen information.

Brands to consider

These examples show the product information you can compare across different types of bread; the brand name doesn’t confirm the slice thickness.

Albert Heijn

Albert Heijn stocks products including AH Liefde & Passie Meergranen and AH OerDesem donker meergranen heel gesneden.

  • The product pages provide information about ingredients, nutritional values and allergens.
  • ‘Whole sliced’ doesn’t mean you can slice the bread yourself to your preferred thickness; check the slice thickness.

Jumbo

Jumbo stocks products including Jumbo Stevig Meergranen.

  • You can compare the listed ingredients, fibre, salt and allergens for this bread.
  • The word ‘Stevig’ in the name doesn’t indicate the thickness of the slices.

ALDI

ALDI stocks products including a luxury multigrain hearth loaf and a farmhouse wholemeal multigrain loaf.

  • The luxury hearth loaf is described as pre-sliced, which helps you decide between slicing it yourself and buying pre-sliced bread.
  • Ask about the slice thickness if you’re looking for specific slices to hold generous toppings.

Lidl

Lidl offers a multigrain loaf, and provides separate ingredient and allergen information for its oven-fresh bread.

  • The product description mentions a variety of grains and seeds.
  • Check the current nutritional information and ask about the slice thickness rather than relying on the word ‘hearty’ in the description.

PLUS

PLUS lists products including Korenlanders Desem Meergranen Boekweit, bake-at-home multigrain baguettes and a gluten-free Schär option.

  • The different product types and the explicit gluten-free label make it easier to distinguish between different needs.
  • A bake-at-home baguette needs to be prepared and isn’t the same type of bread as a loaf you want to slice thickly for sandwiches.

Dirk

Dirk offers multigrain bread as half or whole loaves, including products from Bakker van der Akker.

  • Choosing between a half and a whole loaf lets you pick the amount of bread you need.
  • The size of a loaf doesn’t tell you how thick the slices are, so check this separately.

Multigrain bread on Joybuy

These two pack options of round multigrain bread suit anyone who wants to slice their own bread for a work-from-home lunch and has time to defrost and bake it. Before buying, check that the shape of the loaf and the way it slices work for the toppings you have in mind.

Lekhaven Bakery round multigrain bread, 2 × 550 g

Lekhaven Bakery round multigrain bread, 2 × 550 g

A good choice if you want to slice your own bread for lunch and can plan ahead for preparation.

The product name lists two loaves of 550 g each. Allow time to defrost, bake and cool the bread before slicing; check that the slices you want will work with your toppings.

If you have any ingredient or allergen requirements, check the current packaging.

View on Joybuy
Lekhaven Bakery round multigrain bread, 550 g

Lekhaven Bakery round multigrain bread, 550 g

A good choice if you want to prepare one round loaf and then slice your own bread for lunch.

The product name lists 550 g. Allow time to defrost, bake and cool the bread before slicing; check that the slices you want will work with your toppings.

If you have any ingredient or allergen requirements, check the current packaging.

View on Joybuy

Frequently asked questions

How can I tell whether multigrain bread has thick slices?

Ask about the slice thickness or number of slices, and check whether the bread is pre-sliced. Words such as ‘hearty’, ‘whole’ and ‘sliced’ don’t tell you how thick the slices are. If you want to slice the bread yourself, check that it really is sold unsliced.

Is multigrain bread automatically wholemeal?

No. Check the product description and ingredients list for the specific loaf. If fibre matters to you, compare the listed amount per 100 g. The Voedingscentrum distinguishes between the term multigrain and the ingredients of wholemeal bread.

What should I look for in the salt and iodine content of bread?

Compare the salt content per 100 g and check whether the label lists baker’s salt or iodised salt as an ingredient. The Voedingscentrum describes bread as a source of iodine; check each product to see whether it contains iodised salt. Remember to factor in the salt in your toppings, too.

Is regular multigrain bread gluten-free?

Don’t assume so: the regular multigrain breads mentioned may contain grains that contain gluten. If you need gluten-free bread, look for an explicit gluten-free label and check the current allergen information. The Schär Mehrkorn mentioned at PLUS is specifically labelled gluten-free.