Wholemeal multigrain bread for a sweet breakfast

Who is this for?

Anyone looking for a wholemeal staple

You often have bread for breakfast and want to be able to tell whether it’s wholemeal when you’re choosing a sweet topping. The product name and fibre content per 100 g can help you compare specific loaves.

Fussy eaters who care about texture

You’re looking for bread with a flavour and texture you enjoy, without assuming that ‘multigrain’ automatically means wholemeal. As well as checking the ingredients, see whether it contains seeds.

Anyone who likes to bake rolls at the weekend

You fancy rolls or bread rolls for breakfast and have time to bake them. In that case, checking the number of rolls and the cooking instructions is just as practical as checking the ingredients.

What should you look for when choosing?

When choosing multigrain bread for a sweet breakfast, first decide whether an explicitly wholemeal base is your priority. You can then choose between products based on taste and texture, or on baking convenience and portion size.

What to consider	What to check when buying	Who it matters to
Wholemeal base and fibre	Look for ‘wholemeal multigrain’ in the product name or legal description, and compare the fibre content per 100 g.	If bread is on the table almost every morning, I want to know whether my choice is genuinely wholemeal. For around 45% of consumers, a wholemeal base with verifiable fibre information comes first.
Taste and texture	Check which grains and seeds are listed in the ingredients; don’t judge whether it’s wholemeal by its colour or crust.	When choosing for a fussy eater, I want to pick a texture they’ll enjoy, rather than guessing the ingredients from how the bread looks. An appealing taste or texture is the main consideration for around 33% of consumers.
Baking and portions	Check the number of rolls and the cooking instructions, as well as the ingredients and allergen information.	For a weekend breakfast, I want to be able to make crisp rolls without preparing more than I need. Crispness and convenient portions are the top priorities for around 22% of consumers.

Common mistakes

Assuming ‘multigrain’ means ‘wholemeal’

According to the Voedingscentrum, multigrain means that bread is made from at least three different types of grain. That doesn’t automatically mean that a particular loaf is wholemeal.

If you want a wholemeal base, look for an explicit wholemeal label and compare the fibre content per 100 g of specific products.
Judging by a dark crust or visible seeds

The colour and visible grains tell you something about how the bread looks, but they don’t confirm how much wholemeal flour it contains or which allergens are present.

Use the product description, ingredients list and nutritional information to check what’s in it. Treat the crust and seeds as a matter of taste and texture.
Guessing the allergens from the type of bread

Ingredients vary between multigrain products. PLUS lists cereals containing gluten, soya, milk and sesame among the ingredients in its wholemeal multigrain rolls.

Check the current allergen information for the bread you choose every time you buy it, even if you’ve bought it before.
Choosing a whole loaf for just a few breakfasts

If you want to try different breads or don’t eat much bread, a whole loaf may be more than you can use in time.

Choose a pack size that suits how much you eat, or freeze any bread you won’t use soon. According to the Voedingscentrum, bread goes stale more quickly in the fridge.

Brands to compare

Compare the product description and label for each loaf. A range can include wholemeal bread, regular multigrain bread and bake-at-home products side by side.

PLUS

PLUS offers wholemeal multigrain bread as both round loaves and rolls, with product information that lets you compare their ingredients.

PLUS describes Korenlanders Donker Meergranen Rond as a whole wholemeal multigrain loaf and lists 6,8 g of fibre per 100 g. For its wholemeal multigrain rolls, PLUS lists 45% wholemeal wheat flour and 7,8 g of fibre per 100 g.
The rolls also contain cereals containing gluten, soya, milk and sesame. Check the current information on the pack you choose.

Jumbo

The product information for Jumbo Volkoren Meergranen Brood Half lets you compare fibre, ingredients and allergens.

Jumbo lists 7,8 g of fibre per 100 g for this specific loaf.
According to the product page, this bread is no longer part of the online range. Don’t treat the listed ingredients as confirmation that it’s currently available to buy.

ALDI

ALDI offers both wholemeal multigrain bread and multigrain hearth-baked bread; the names don’t confirm that they have the same ingredients.

ALDI describes Boeren volkoren meergranen Half as sliced wholemeal bread.
Check the full ingredients, allergens and nutritional information on the pack of the bread you choose.

Dirk

Dirk offers multigrain hearth-baked bread and bake-at-home rolls to suit different breakfast preferences.

Dirk describes its hearth-baked loaf as hearty, with grains and seeds; the pack of 1 de Beste Pistolets meergranen contains four rolls.
The rolls need to be baked before serving. Check the wholemeal labelling and allergen information for each product separately.

Lidl

Lidl describes its Meergranenbrood as hearty and lists wheat, barley and buckwheat among its ingredients.

The named grains give you a specific starting point for assessing the ingredients.
Check the current ingredients list, allergen information and nutritional details before deciding whether the bread is a wholemeal option.

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Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Voedingscentrum, ‘multigrain’ means that the bread contains at least three different types of grain; it doesn’t automatically mean it has a wholemeal base. Look for an explicit wholemeal label and check the ingredients and fibre content per 100 g.

What should I look for if I need to avoid certain ingredients?

Read the current ingredients and allergen information for the exact bread you’re buying. Multigrain products can contain different types of grain. PLUS also lists soya, milk and sesame among the ingredients in its wholemeal multigrain rolls. Don’t assume that a different loaf with a similar name has the same ingredients.

Can I tell from the name ‘multigrain bread’ how much iodine it contains?

No. The name ‘multigrain bread’ doesn’t tell you how much iodine is in a particular loaf. Check the ingredients for a mention of baker’s salt, and ask the manufacturer for product-specific information if the amount is important to your purchase.

How should I store bread if I only need a few portions for breakfast?

Choose a pack size that suits how much you eat, or freeze any bread you won’t use soon. Don’t store it in the fridge: according to the Voedingscentrum, bread goes stale more quickly there. Throw away any mouldy bread.