Who is this choice relevant for?

Leftover and sandwich planners

You want to serve bread with your Sunday roast and use any leftovers later to make sandwiches. It’s worth considering how much bread you’ll need and whether you can store or freeze some of it according to the product instructions.

Price-per-kilo comparers

You want to compare loaves in different sizes fairly. To do that, check the current price and net weight of each specific variant, rather than looking only at the price per loaf.

Wholemeal and label-conscious shoppers

You’re looking for bread clearly labelled as wholemeal, or want to check its fibre, salt and allergens. The word multigrain doesn’t tell you all of this, so read the label on the loaf you choose.

What should you look for when choosing?

Work out how much bread you expect to use with the meal and afterwards. Then compare sizes by price per kilo and check the label for the details that matter to you.

What to consider What to check when buying Who should consider this?
Comparing prices Compare the current price per kilo of the exact variants. If only the price per item is shown, check the net weight. I want to stay within my grocery budget without assuming that a smaller loaf offers the best value for the quantity. Budget comparisons are the deciding factor for around 33% of consumers.
Quantity and storage Choose a size that suits the meals you have planned, and read the bread’s storage or freezing instructions. After the Sunday roast, I’d also like to make sandwiches with leftovers, but I don’t want bread left over that I won’t use. The right quantity is the main consideration for around 25% of consumers.
Wholemeal and fibre Look for the wholemeal label and compare fibre values on the same basis, for example per 100 g. I want to know whether my multigrain bread is genuinely wholemeal and what the nutritional value of the exact variant is. Wholemeal and fibre information are the most important factors for around 25% of consumers.
Ingredients and allergens Read the current ingredients and allergen information; compare salt values only on the same basis. If I need to avoid certain ingredients, the bread must meet my own requirements. Ingredient suitability is the main concern for around 17% of consumers.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Voedingscentrum, multigrain bread contains at least three types of grain. That alone doesn’t mean it’s made from 100% wholemeal flour.

    If you want wholemeal bread, look for the explicit wholemeal label and read the ingredients list.

  • Comparing only the price per item

    A whole loaf, half a loaf and individual rolls can all have different net weights. So their prices per item don’t tell you which offers the best value for the quantity.

    Check the current price and net weight of each exact variant before comparing the price per kilo.

  • Buying a whole loaf without a storage plan

    If you don’t need much bread after your Sunday meal, some could go unused. A larger size is most practical when you have other meals planned too.

    Choose the quantity to suit those meals. If you want to freeze some, follow the instructions for that specific bread.

  • Relying on the bread’s name for allergen information

    Multigrain breads can vary in the grains, seeds and other ingredients used. The name of the bread is no substitute for allergen information.

    When you buy it, check the current information for the exact variant.

Brands to compare

Jumbo

Jumbo offers several own-brand multigrain breads, including whole and half loaves of Boeren Donker Volkoren Meergranen.

  • Having a choice of whole or half loaves makes it easier to find a size that suits your meal.
  • Compare the net weight of the exact variants before judging the price per kilo.

Albert Heijn

The product information for AH Boeren donker meergranen heel shows which ingredients and allergens you can check for a specific loaf.

  • The product page includes ingredient and nutritional information.
  • Albert Heijn says this particular loaf is no longer in its range. Choose a current variant and check its label before buying.

PLUS

PLUS describes several multigrain breads, including a whole dark loaf with specific freezing instructions.

  • For the variants described, you can check details such as ingredients, allergens, nutritional values and storage information.
  • PLUS says prices may vary between shops or change in the meantime, so check the current price for your purchase.

Lidl

Lidl describes both fresh bread and bake-at-home bread; each calls for different planning around your meal.

  • An ingredients and allergens overview helps you assess oven-fresh products.
  • According to Lidl, its fresh range may vary by store. Check which specific loaves are available at your local shop.

Bread and rolls on Joybuy

These multigrain baguettes, round loaves and rolls come in different sizes for serving with your Sunday roast or for meals you’ve planned afterwards. Compare the quantity and any preparation needed with what you require; the shape of the product alone doesn’t tell you which option offers the best value.

Lekhaven Bakkerij Multigrain Rustic Baguette, four 135 g baguettes

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Four individual baguettes are a good fit if you want to serve portions for several people.

Allow time for defrosting and baking when planning your meal, and follow this product’s preparation instructions.

View on Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, two 550 g loaves

Lekhaven Bakkerij Multigrain Country Bread Round, 2 × 550 g

Two round loaves work well for several planned meals, such as Sunday dinner and sandwiches made with leftovers.

Plan for storage, defrosting and baking according to the product instructions.

View on Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, one 550 g loaf

Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

This single round loaf is a different quantity from the pack containing two loaves of the same stated weight.

Allow time for defrosting and baking before serving it with your meal.

View on Joybuy
g'woon Multigrain Rolls, four multigrain rolls

g'woon Multigrain Rolls, 4 pcs

Four individual rolls are an option if you want to serve each person a separate portion with your Sunday roast.

To compare the price per kilo, check the net weight on the pack and read the current ingredients and allergen information.

View on Joybuy

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Voedingscentrum, multigrain refers to bread containing at least three types of grain, while wholemeal bread is made from 100% wholemeal flour. So look for the wholemeal label on the bread you want to buy.

How do I choose bread for a small Sunday gathering?

Choose a size that suits the meal and any sandwiches you want to make afterwards. If you want to freeze the bread, check the instructions for the exact variant. For Korenlanders Donker meergranen rond heel, PLUS says to freeze it on the day of purchase and use it within one month.

Can I rely on the word multigrain if I need to avoid certain ingredients?

No. The name doesn’t tell you which grains, seeds or other ingredients the exact variant contains. Before buying, read the current ingredients and allergen information on the packaging.

Why should I check an online bread price again?

An online price may not match the price at your local shop or the price when you pay. PLUS mentions local price differences and changes made in the meantime, so check the current price of your chosen variant before comparing loaves.