Who is this choice relevant to?

Parents packing bread for school

If an allergen needs to be avoided, the latest information about the bread you choose matters more than its product name. Also check the school or class rules on bringing in and sharing food. The Netherlands Food and Consumer Product Safety Authority explains where to find allergen information on packaged bread; ask about it before buying unpackaged bread.

Families looking for wholemeal bread for everyday lunches

A dark colour, seeds or the name ‘multigrain’ do not confirm that bread is wholemeal. Check the bread’s description and ingredients, and compare nutritional information, such as fibre, on the same per-100 g basis.

Shoppers planning a special start-of-term occasion

Sourdough or rustic multigrain bread may suit the flavour and crust you want for breakfast or a family lunch. Separately consider whether the preparation method, portion size and allergen information are also suitable for a school lunch, if needed.

What should you look for when choosing?

First decide whether the bread is for a special occasion or for regular school lunches. Then check the wholemeal labelling, allergens and any preparation needed for the option you choose.

What to consider What to check before buying Especially relevant for
Allergens and school rules For packaged bread, read the latest label; for unpackaged bread, ask about allergens before buying. Check the school or class rules. If I’m packing bread for school and need to avoid an allergen, I want to know exactly what’s in this bread and whether it can be brought in. This is the top priority for around 33% of consumers.
Wholemeal and fibre Look for an explicit wholemeal label and compare the fibre content of different breads per 100 g, rather than judging by colour or seeds. For regular lunches, I want to know whether my multigrain bread is actually wholemeal. This is the main selection question for around 27% of consumers.
Flavour and occasion Choose the type of bread to suit the occasion; for sourdough or rustic bread, also check the ingredients and preparation method. For a special breakfast or family lunch, flavour and crust matter more to me than a regular packed-lunch routine. Around 20% of consumers give this occasion priority.
Portions and preparation Check whether the bread is whole, half or sliced, and look for any instructions on defrosting or baking. On busy school days, I want to use only the bread we need, without overlooking a baking step. This convenience matters most to around 20% of consumers.

Common mistakes

  • Mistaking dark multigrain bread for wholemeal bread

    According to the Voedingscentrum (Netherlands Nutrition Centre), ‘multigrain’ means that at least three types of grain are used; it does not automatically mean that the whole grain is used. Colour and visible seeds do not confirm that bread is wholemeal either.

    Look for an explicit ‘wholemeal’ label, then check the ingredients and nutritional information for the bread.

  • Relying on the product name for allergen information

    Even bread labelled gluten-free may contain other allergens. For example, PLUS lists soya and possible traces of lupin, mustard and sesame for Schär Glutenvrije Meesterbakker Mehrkorn.

    Check the current packaging or ask about allergen information for unpackaged bread. Also make sure a school lunch complies with the school or class rules.

  • Assuming sourdough or organic means a particular nutritional profile

    The preparation method or organic label alone does not tell you whether multigrain bread is wholemeal, which allergens it contains or what type of salt has been used.

    Choose bread to suit the occasion, and check the label, ingredients list and nutritional information for the specific option if you have other priorities.

  • Buying more fresh bread than you’ll use

    A whole loaf is not always practical if you only need small portions during the first few weeks of term.

    Consider buying half a loaf or freezing portions as soon as you get home. The Voedingscentrum advises taking only the amount you need out of the freezer.

Brands to consider

Albert Heijn

Alongside standard multigrain bread, it also offers multigrain options in its Liefde & Passie and OerDesem ranges.

  • Albert Heijn describes the sourdough breads in the Liefde & Passie range as baked on a stone oven floor, and says the OerDesem preparation process takes three days.
  • Check the wholemeal labelling and allergens for each option; the breads in these ranges do not all have the same ingredients.

Jumbo

Its range includes Boeren Donker Volkoren Meergranen and Stevig Meergranen.

  • The names distinguish between an option explicitly labelled wholemeal and another multigrain option.
  • Read the information for the bread you choose before drawing conclusions about ingredients or allergens.

PLUS

It offers both wholemeal multigrain bread and a separate multigrain option labelled gluten-free.

  • For Korenlanders Donker meergranen, PLUS lists the product as wholemeal multigrain bread, with 50% wholemeal wheat flour and 6,8 g of fibre per 100 g.
  • This Korenlanders bread contains, among other things, gluten-containing cereals and sesame. The separate Schär option is labelled gluten-free but contains soya; check the latest allergen information for both products.

Dirk

It offers Bakker van der Akker Bakkers meergranen half as an option for breakfast or lunch.

  • The half loaf gives you a different portion size from a whole loaf.
  • Check whether the bread is wholemeal and what allergens it contains using the information on the packaging or in store.

Lidl

It offers a 600 g Bio rustiek meergranen desembrood for anyone specifically looking for an organic sourdough product.

  • Lidl describes this bread as organic brown multigrain sourdough with seeds.
  • The product type does not confirm that the bread is wholemeal or free from a particular allergen; check the ingredients and allergen information.

ALDI

It offers Boeren volkoren meergranen half as sliced bread for everyday use.

  • The product name explicitly says wholemeal and indicates that it is a half pack.
  • Check the latest product information for ingredients and allergens before packing the bread for school.

Multigrain bread at Joybuy

The two Lekhaven Bakkerij breads are suited to a planned occasion where defrosting and baking are practical. The four individual g'woon rolls are another option for portioned lunches; their name alone does not indicate whether they are wholemeal. Check the latest allergen information for all three products before packing bread for school.

Lekhaven Bakkerij Multigrain Rustic Baguette 4 x 135 g

Lekhaven Bakkerij Multigrain Rustic Baguette 4 x 135 g

For a meal where you want to bake individual baguettes. The pack contains four 135 g baguettes; they need to be defrosted. The product information lists wheat and sesame. Check the latest allergen information and follow the baking instructions on the packaging.

View at Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round 550 g

Lekhaven Bakkerij Multigrain Country Bread Round 550 g

A 550 g round multigrain loaf for a meal where you can plan time to defrost and bake it, then let it cool before slicing. The product information lists wheat and sesame; check the latest allergen information and the baking instructions on the packaging. If you’re looking for wholemeal bread, don’t rely on the name ‘multigrain’ alone.

View at Joybuy
g'woon Multigrain Rolls, 4 pieces

g'woon Multigrain Rolls, 4 stuks

Four individual multigrain rolls for anyone who wants to portion out lunches separately. The product information lists cereals containing gluten and sesame; check the latest packaging and school rules if allergens are a consideration. If wholemeal is important to your everyday choice, check for an explicit wholemeal label separately.

View at Joybuy

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Voedingscentrum (Netherlands Nutrition Centre), ‘multigrain’ means bread made with at least three different types of grain; it does not mean that the whole grain has been used. Look for an explicit wholemeal label if that’s one of your selection criteria.

Can I tell from the name whether multigrain bread contains gluten?

No. Check the allergen information for the specific bread. The Netherlands Food and Consumer Product Safety Authority says that cereals containing gluten must be listed on the label; don’t assume bread is suitable for a gluten-restricted diet based on the words ‘multigrain’ or ‘premium’.

How do I check allergen information for unpackaged bread?

Before buying, ask the bakery or fresh food counter for the allergen information for the bread you’ve chosen. For prepacked bread, this information should be on the label. If you need it to make your choice, also ask about relevant information on possible cross-contamination.

Does premium or sourdough bread always contain added iodine?

No. The words ‘premium’, ‘sourdough’ or ‘multigrain’ don’t tell you what type of salt the bread contains. For packaged bread, check the ingredients list for baker’s salt or iodised salt if this is important to your purchase.

How should I store bread for several school days?

Freeze any bread you won’t use straight away in portions as soon as you buy it, and take out what you need for the day, as the Voedingscentrum advises. For a sealed pack, also follow the use-by date and storage instructions on the label.