Who is this bread for?

Shoppers planning a quick snack night

If you want bread ready to use for toppings, toasties or sandwiches, pre-sliced bread is a convenient choice. Check the slice thickness separately if medium-cut slices are important to you.

Everyday wholemeal shoppers

If you’re also looking for bread to eat every day, look for an explicit ‘wholemeal’ label. According to the Netherlands Nutrition Centre, ‘multigrain’ on its own doesn’t mean that a loaf is wholemeal.

Shoppers with dietary requirements

If you need to check ingredients or allergens, read the label on the current packaging. Albert Heijn points out that product information, including ingredients and allergen information, can change.

What should you look for?

First, decide what matters most for your snack night: slices that are ready to use, an explicit wholemeal option or bread that meets your dietary requirements. Then check the slice thickness and the label on the specific loaf.

What to consider What to check when buying Who it matters to
Slices ready to use Check whether the bread is pre-sliced and whether the bag or shelf label says ‘medium-cut’; if not, ask at the bakery counter. If I want to make a toastie or a sandwich quickly, I want slices of a suitable thickness without having to cut them myself. This convenience matters most to around 43% of consumers.
Explicitly labelled wholemeal Look for the word ‘wholemeal’ in the product name and read the ingredients on the packaging. ‘Multigrain’ alone doesn’t confirm that it’s wholemeal. If I also eat the bread every day, I want to know whether it’s genuinely wholemeal. This is the main priority for around 29% of consumers.
Dietary requirements and allergens Read the current ingredients list and allergen information on the packaging, even if you’ve bought the bread before. If I have an allergy or other dietary requirement, the label on this particular loaf needs to meet my needs. This check comes first for around 28% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain. The name doesn’t tell you whether the bread is wholemeal.

    If you want wholemeal bread for everyday use, choose a product explicitly labelled ‘wholemeal’ and read the ingredients on the packaging.

  • Assuming ‘sliced’ means ‘medium-cut’

    Sliced bread may not have the right thickness for the toastie or sandwich you want to make. The word ‘sliced’ doesn’t tell you exactly how thick the slices are.

    Check whether the bag or shelf label says ‘medium-cut’, or ask at the bakery counter what thickness is available.

  • Relying on online ingredient information alone

    Albert Heijn says that product ingredients, nutritional values and allergen information can change. So an older product description may not match the packaging you buy.

    If you have dietary requirements, check the ingredients and highlighted allergens on the current packaging before eating the bread.

Brands to compare

These supermarket and brand listings give you a starting point for finding sliced and multigrain bread; check whether each loaf is actually medium-cut.

Albert Heijn

Albert Heijn lists products including AH Liefde & Passie Meergranen gesneden and Consenza Meergranenbrood gesneden.

  • The product names make it clear that these varieties are sliced.
  • Check the slice thickness and the current label for the variety you choose.

Jumbo

Jumbo offers multigrain breads including Boeren Donker Volkoren Meergranen and Stevig Meergranen.

  • The product names help you distinguish between a variety with and one without an explicit wholemeal label.
  • Ask when buying what slice thickness is available for the bread you’ve chosen.

ALDI

ALDI lists Luxe vloerbrood meergranen as pre-sliced and Boeren volkoren meergranen as sliced.

  • For both breads, the fact that they’re sliced gives you a useful starting point for a snack night.
  • Check separately whether the slices are medium-cut.

PLUS

PLUS lists products including Korenlanders Desem Meergranen Boekweit and Soma Haverkorn meergranenbrood.

  • These varieties give you different product names to compare on the shelf.
  • Check whether the specific loaf is sliced and how thick the slices are.

Dirk

Dirk lists products including Bakker van der Akker meergranen and Multikorn volkoren in whole and half sizes.

  • You can choose between a whole or half loaf of these products, depending on how you plan to use it.
  • A whole or half loaf doesn’t tell you whether it’s pre-sliced or medium-cut.

Lidl

Lidl lists a product called Meergranenbrood.

  • The product name is a familiar starting point if you’re looking for multigrain bread in store.
  • Check the packaging for ingredients and whether it’s wholemeal, and confirm that the bread is medium-cut.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain, but ‘multigrain’ on its own doesn’t mean that it’s wholemeal. For a wholemeal option, look for an explicit label on the bread.

How can I tell if multigrain bread is medium-cut?

Check the bag or shelf label for ‘medium-cut’, or ask at the bakery counter. ‘Sliced’ in the product name alone doesn’t confirm the slice thickness.

When should I check allergens in multigrain bread?

Check the allergen information every time you buy the bread if you have an allergy or other dietary requirement. According to the Netherlands Nutrition Centre, common allergens are clearly listed on the label; check the current packaging as product information can change.

Does all multigrain bread contain iodised baker’s salt?

You can’t tell from the name ‘multigrain bread’. According to the Netherlands Nutrition Centre, bread made with iodised baker’s salt is an important source of iodine in the Netherlands. Check the ingredients of the specific loaf if you want to know which salt has been used.