Who might be interested in this bread?

Shopper looking for a substantial snack

You want a slice that can hold your toppings and a loaf size you can use up. Compare the slice itself: the bread’s name won’t tell you how thick it is.

Label-conscious shopper

You want to know what flour the bread contains, and compare the fibre per 100 g and the allergen declaration. ‘Multigrain’ alone doesn’t tell you that.

Shopper with limited bread storage

You’d rather choose half a loaf or check whether freezing a whole loaf would work for you. Always follow the storage instructions for the specific product.

What should you look for when choosing?

Work out how much bread you use, then check the slice suits your toppings and read the nutritional information for the exact variety.

What to consider What should you check? Who is this important for?
Loaf size and waste Choose half or a whole loaf according to how much you’ll use. Read the product’s storage and freezing instructions. If I only make a topped snack now and then, I don’t want to be left with bread I won’t use. Around 50% of consumers would put matching the amount of bread they buy to how much they use first.
Slice thickness and firmness Look at the visible slice on the packaging or product photo, and assess the bread in store if possible. For generous toppings, I want a slice that feels firm enough, not just one described as ‘substantial’. The actual slice would be the top priority for around 30% of consumers.
Ingredients and labelling Read the ingredients, fibre per 100 g and allergen declaration for the variety you choose. I want to see what flour has been used and which allergens are listed, rather than relying on the word ‘multigrain’. Around 20% of consumers would put checking the label first.

Common mistakes

  • Assuming multigrain means wholemeal

    The name ‘multigrain’ doesn’t tell you how much wholemeal flour or fibre the variety contains.

    Read the product description, ingredients and nutritional information per 100 g on the label.

  • Assuming ‘whole’ or ‘stone-baked’ means thick slices

    Even a pre-sliced whole loaf may have slices that aren’t right for the toppings you want to use.

    Check the actual slice on the packaging, in a clear product photo or by looking at the bread in store.

  • Choosing a whole loaf without a storage plan

    If you won’t use all the bread, the larger quantity may not be worth it compared with the convenience of a smaller loaf.

    Consider half a loaf, or follow the freezing instructions for the whole loaf you choose.

  • Assuming every loaf contains baker’s salt

    According to the Voedingscentrum, bakers don’t always use baker’s salt. You can’t tell whether it’s included just from the type of bread.

    Check the ingredients list of the bread you want to buy.

Brands to compare

Albert Heijn

Albert Heijn lists products including AH Boeren donker meergranen heel and AH OerDesem donker meergranen heel gesneden.

  • The product names help you search for a whole loaf or a pre-sliced variety.
  • Assess the slice thickness from the bread itself or the current packaging, rather than relying on ‘whole, sliced’ alone.

Jumbo

Jumbo’s range includes Boeren Donker Volkoren Meergranen and Stevig Meergranen.

  • The names give you a starting point for searching specifically for wholemeal multigrain bread or a variety described as substantial.
  • Compare the label and slice of the variety you actually choose; ‘substantial’ isn’t a measure of thickness.

Lidl

Lidl lists Multigrain Bread as a separate product and as a type of bread in its range.

  • The product category is a useful starting point if you’re looking for multigrain bread.
  • For the loaf you choose, check the slice, loaf size and nutritional information on the packaging.

ALDI

ALDI lists a half Boeren volkoren meergranenbrood and a whole Luxe vloerbrood meergranen that is pre-sliced.

  • The half and whole loaf sizes let you choose according to how much you use.
  • ‘Pre-sliced’ doesn’t tell you how thick the slices of the stone-baked loaf are.

PLUS

PLUS Korenlanders Donker meergranen rond heel is a sliced wholemeal multigrain bread, with product information on ingredients and nutritional values.

  • For this variety, PLUS states that it contains 50% wholemeal wheat flour and 6,8 g of fibre per 100 g.
  • These values apply to this variety; check the allergens and actual slice for your own choice too.

Dirk

Dirk lists products including Bakker van der Akker Bakkers meergranen heel and Vloerbrood meergranen heel.

  • Both names are useful starting points if you’re looking for a whole multigrain loaf.
  • Check the slice and label of the specific loaf before choosing it for generous toppings.

Multigrain bread at Joybuy

This 550 g round multigrain loaf is worth considering if you’re looking for bread for topped snacks. Before deciding whether it suits your needs, check whether it’s pre-sliced and how it needs to be prepared.

Lekhaven Bakkerij Multigrain Country Bread Round 550 g

Lekhaven Bakkerij Multigrain Country Bread Round 550 g

The round shape may suit anyone who wants to assess for themselves which slices are right for topped snacks.

The stated loaf size is 550 g. Check the product page to see whether the bread is pre-sliced, how to prepare it and what the current allergen information says.

View at Joybuy

Frequently asked questions

Is multigrain bread automatically wholemeal?

No, ‘multigrain’ alone doesn’t tell you that. Check the product description and ingredients for the specific loaf. For example, PLUS states that Korenlanders Donker meergranen rond heel contains 50% wholemeal wheat flour, but that information doesn’t apply to other varieties.

How can I spot multigrain bread with thick slices?

Assess the actual slice on the packaging, in a clear product photo or in store. Descriptions such as ‘substantial’, ‘whole’ and ‘stone-baked’ can help you search, but they don’t give a set slice thickness.

Can I freeze a whole multigrain loaf?

It depends on the loaf you choose and its storage instructions. PLUS states that Korenlanders Donker meergranen rond heel can be frozen on the day of purchase and should be used within one month; for another loaf, follow the instructions on its packaging.

Does every multigrain loaf contain baker’s salt?

No. According to the Voedingscentrum, bakers don’t always use baker’s salt. Check the ingredients list of the loaf you choose to see whether it’s included.