Who is this choice relevant to?

If you’re picking up bread for a few days

If you only need a small amount, a half loaf is worth comparing with a whole one. For example, Jumbo lists a half multigrain loaf; decide for yourself whether the quantity suits how much you’ll get through.

If you want to compare wholemeal bread and fibre

The appearance of a multigrain loaf doesn’t tell you whether it’s wholemeal. Read the product description and compare the stated fibre per 100 g for the loaves you’re considering.

If you check ingredients and allergens

Check the current ingredients and allergen information for the exact loaf before choosing. Product information from Jumbo and PLUS shows why you need to check the details for each variant.

What should you look for when choosing?

Start with the amount you need. Then check the slice, product description and any other information relevant to how you’ll use that particular loaf.

What to consider What to check when buying Who it matters to
Quantity Compare a half loaf with a whole one, and read the storage instructions if you want to freeze some. I buy bread for a few days and don’t want to be left with a large amount. For around 40% of consumers, getting the right quantity matters most.
Wholemeal bread and fibre Look for a wholemeal description for the exact loaf and compare the stated fibre per 100 g. For my everyday bread, I want to know whether it’s wholemeal, not just whether it says ‘multigrain’. Around 30% of consumers prioritise this.
Slice and label Check whether the loaf is sliced and how thick the slices are. If you have relevant allergies, also read the current allergen information. My bread needs to suit my toppings, and I need to be able to check any ingredients that matter to me. Around 30% of consumers put this check first.

Common mistakes

  • Assuming multigrain means wholemeal

    ‘Multigrain’ on its own doesn’t confirm that a loaf is wholemeal. That distinction matters if you specifically want to choose a loaf described as wholemeal.

    Read the product description and ingredients for the loaf you’ve chosen; compare the nutrition information per 100 g to check the fibre content.

  • Assuming a sliced loaf has medium-thick slices

    ‘Sliced’ doesn’t tell you whether the slices are the thickness you want for your toppings. Shops also sell unsliced multigrain bread.

    Check the slices on the product currently available in store. If you want to choose the thickness yourself, compare an unsliced loaf too.

  • Buying a whole loaf without a storage plan

    A whole loaf may be more than you expect to get through if you’re only topping up for a short time.

    Compare half and whole loaves, and follow the storage instructions for your chosen product if you want to freeze some.

  • Assuming baker’s salt is used

    Whether iodised baker’s salt is used varies from loaf to loaf. The fact that a loaf is made in the Netherlands doesn’t tell you either way.

    Check the ingredients for baker’s salt or iodised salt, or ask the baker.

Retailers to compare

These retailers offer different multigrain breads. Always compare the information for the specific loaf: a size or slice description doesn’t necessarily apply to the rest of the range.

Albert Heijn

Albert Heijn’s multigrain range includes sliced and unsliced loaves, as well as half and whole loaves.

  • You can compare different types of loaf side by side.
  • Check the slice and current product information for the loaf you choose.

Jumbo

Jumbo lists, among other products, a half Waldkorn multigrain loaf with product-specific information about ingredients, allergens and storage.

  • This half loaf is listed as having around 11 servings and 6,7 g of fibre per 100 g.
  • Those details apply to this variant; check the label for any other Jumbo loaf.

Lidl

Lidl lists a multigrain loaf as an in-store product and publishes an ingredients and allergen overview for its fresh-from-the-oven range.

  • The overview gives you a starting point for checking ingredients and allergens in fresh-from-the-oven bread.
  • Check in store whether the loaf is sliced and which product information applies at the time.

Aldi

Aldi lists half and whole multigrain loaves, including a sliced half farmhouse wholemeal multigrain loaf.

  • The half size is an option to consider for a small top-up shop.
  • Check the slice thickness on the loaf you actually buy.

Plus

PLUS describes a whole, sliced Korenlanders multigrain loaf as wholemeal multigrain bread.

  • For this variant, PLUS lists 6,8 g of fibre per 100 g and provides information about freezing.
  • If you’re buying a whole loaf for a small top-up shop, make sure you can finish it or store it according to the product instructions.

Dirk

Dirk’s range overview includes both half and whole multigrain loaves.

  • This gives you the option to consider different sizes.
  • Before choosing, read the ingredients, allergen information and slice description for the specific loaf.

Multigrain bread at Joybuy

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No, the name ‘multigrain’ doesn’t confirm that. Look for ‘wholemeal’ in the product description or ingredients for the loaf you’re considering. For example, PLUS describes its Korenlanders Dark round multigrain loaf as wholemeal multigrain bread.

What should I do with a whole loaf I won’t finish straight away?

Follow the storage instructions for the loaf you’ve chosen and check whether freezing is recommended. Albert Heijn and PLUS say that certain multigrain loaves can be frozen on the day of purchase; don’t assume the same instructions apply to another loaf.

What should I check if allergens matter to me?

Read the current ingredients and allergen information for the exact loaf, including any statements about possible cross-contamination. The product information for the Jumbo and PLUS variants mentioned lists several allergens; Lidl publishes a separate ingredients and allergen overview for its fresh-from-the-oven bread.

Does Dutch bread always contain iodised baker’s salt?

No, don’t assume this is the case for every loaf. Voedingscentrum says that not every baker uses baker’s salt. Check the ingredients for your chosen loaf or ask the baker which salt was used.