What should you look for when choosing?
First decide whether the grain base, when you plan to eat it or the ingredients matter most to you. Then compare only the product information that’s relevant to your choice.
| What to consider |
What to check when buying |
Who it matters to |
| Grain base and fibre |
Look for the ‘wholemeal’ description and compare the declared fibre per 100 g, rather than comparing different serving sizes. |
If I’m making sandwiches in advance, I want to know whether I’m actually choosing wholemeal bread and how its fibre content compares. For around 46% of consumers, the grain base comes first. |
| Flavour and type of bread |
Check whether the bread is sliced or needs baking; if it’s bake-at-home bread, check the baking time. |
If I’m planning a stop, I want a type of bread that suits how I’ll serve it, without unexpectedly needing an oven. For around 36% of consumers, flavour and type of bread matter most. |
| Ingredients and allergens |
Read the latest ingredient and allergen information. Compare salt per 100 g if it’s relevant to your choice, and check the type of salt listed if that matters to you. |
When ingredients limit my choice, I want to be able to check what’s in the bread before buying. For around 18% of consumers, ingredients and allergens are the top priority. |
Multigrain rolls for your journey from Joybuy
These rolls are a good choice for a snack you can prepare before setting off and take with you individually. If you specifically want wholemeal bread or want to compare fibre content, check the description and nutritional information on the packaging.
No image available
g'woon multigrain rolls, 4 pack
The rolls are ideal for preparing individual snacks to take with you.
The pack contains 4 rolls. Check the current packaging for the wholemeal description, fibre per 100 g and allergens, including sesame if that’s relevant to you.
View at Joybuy
Frequently asked questions
Is multigrain bread automatically wholemeal?
No. According to the Netherlands Nutrition Centre, ‘multigrain’ means that different types of grain have been used, not that the bread is entirely wholemeal. Look for the ‘wholemeal’ description if that’s what you’re looking for, and compare fibre values on the same per-100 g basis.
Which type of bread is best for sandwiches on a road trip?
Sliced bread is handy if you’re making sandwiches before setting off. If you’re planning to serve bread at a stop, you could also choose sourdough or seeded bread. Take bake-at-home bread only if you can prepare it beforehand according to the instructions on the packaging.
Which allergens should I check in multigrain bread?
Check the allergens for the specific bread before buying, including the gluten-containing grains used and any sesame, soya or lupin. Also read any warnings about possible cross-contamination if they’re relevant to you. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must be available before purchase.
How can I tell whether my bread contains iodised salt?
Check whether the ingredients list for that bread mentions iodised salt or baker’s salt. Don’t assume based on the type of bread or the shop; ask for the product information if the bread is unpackaged.
Can I buy multigrain bread before my trip?
That depends on the storage instructions for the bread you choose. For example, Albert Heijn says that Liefde & Passie Meergranen can be frozen at home on the day of purchase. Follow the storage and defrosting instructions separately for the bread and any fillings.