If you want to serve it without using the oven
For brunch, soup or drinks, you’ll want bread that’s ready to put straight on the table. The shape of the loaf matters, but also check whether the item you choose can actually be delivered.
Which option is right for you?
If you want to bake it just before eating
You’ll need to plan the baking shortly before serving, with the right equipment and enough time. Read the instructions for the specific bread before adding it to your meal plans.
If you want to compare the labels
Look at the ingredients, fibre, salt and allergens rather than relying on ‘multigrain’ in the product name. If iodised salt matters to you, check how salt is described in the ingredients list too.
What should you look for when choosing?
First, decide whether the bread needs to be ready to serve or whether baking it fits into your plans. Then compare the ingredients and nutritional information for the specific products. The percentages below refer to consumers considering multigrain bread for a special meal as part of their online grocery shop. Each row shows the need they prioritise.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Ready to serve | Check the preparation instructions and see whether the bread you’ve chosen is available for delivery in your basket. | I want to serve the bread with the meal without using the oven or having to bake it just before eating. Around 40% of consumers prioritise serving it straight away. |
| Bake it yourself | Compare the equipment required, preparation time and any defrosting step. | If I want to bake it just before the meal, I need to make sure that extra step fits into my plans. For around 30% of consumers, baking it themselves is the top priority. |
| Ingredients | Read the ingredients and allergen information; compare fibre and salt on the same basis, such as per 100 g. | I want to know which flour and grains it contains, and whether I need to consider allergens or the mention of iodised salt. Ingredients are the top priority for around 30% of consumers. |
Common mistakes
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Assuming that a product page means it can be delivered
Albert Heijn offers bread delivery, but its listing for AH Multigrain Hearth Loaf says ‘In-store only’. So a product appearing in the online catalogue doesn’t necessarily mean it can be ordered for delivery to your address.
Check the bread in your basket with the right store, postcode and delivery time.
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Assuming ‘multigrain’ means ‘wholemeal’
The name multigrain doesn’t tell you how much wholemeal flour a loaf contains. It also doesn’t tell you what kind of salt has been used.
Check the current ingredients list and nutritional information if wholemeal flour, fibre, salt or iodised salt affects your choice.
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Planning bake-at-home bread as if it were ready to eat
Bake-at-home bread needs to be prepared before serving. For example, the multigrain baguette described by PLUS needs to be baked in an oven or air fryer.
Follow the instructions for the product you’ve chosen and include the preparation time in your meal plans. Otherwise, choose bread that’s ready to serve.
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Confusing a retailer’s in-store range with home delivery
Dirk doesn’t offer a delivery service, while Lidl describes its fresh bread range as store-dependent and available in-store. So seeing a loaf online doesn’t automatically meet your need for home delivery.
If visiting a store or collecting your order doesn’t fit into your plans, check with a retailer that delivers to see whether the specific bread can be ordered to your address.
Useful retailers to explore
The retailers below offer different ways to look for multigrain bread. Their inclusion doesn’t tell you whether a particular loaf is available for delivery to your address.
Albert Heijn
Online supermarket with hearth loaves and multigrain bread among its bakery products.
- Albert Heijn offers home delivery for its bread range.
- The AH Multigrain Hearth Loaf page says ‘In-store only’. Check delivery availability for each item.
Jumbo
Online supermarket with a dedicated multigrain bread category.
- Jumbo lists multigrain options and offers online ordering.
- The Jumbo Wholemeal Multigrain page says the product is no longer part of its online range. Choose based on the current item in your basket.
PLUS
Online supermarket offering multigrain bread, with delivery or collection available.
- The multigrain category includes, among other options, a Korenlanders sourdough baguette.
- According to PLUS, available delivery times depend on the store you choose and when you place your order.
Dirk
In-store option with multigrain hearth loaves among its range.
- The range includes a whole multigrain hearth loaf.
- Dirk doesn’t offer a delivery service, so it isn’t an option for grocery home delivery on its own.
ALDI
In-store option with freshly baked bread, including a premium multigrain hearth loaf.
- ALDI includes multigrain bread in its freshly baked range.
- The product information shown refers to in-store purchases, not home delivery of that bread.
Lidl
In-store option for freshly baked bread, including multigrain loaves.
- Lidl lists multigrain bread as part of its fresh bread range.
- According to Lidl, the range can vary by store and the bread is available in-store.
Multigrain bread at Joybuy
These products come in different shapes to suit a meal or drinks. The Lekhaven Bakkerij products need to be baked before serving; check the preparation instructions for the g'woon products before assuming they’re ready to serve. The selection below isn’t a review of all the delivery options for multigrain bread.
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g'woon multigrain baguettes, 2 pieces, 300 g
The baguette shape works well for a meal where you want to share the bread. Check the preparation instructions before planning to serve the two baguettes without any further cooking.
If you have an allergy, check the latest allergen information, including the warning that the product may contain traces of sesame.
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g'woon multigrain rolls, 4 pieces
Four individual rolls can work well for a meal where you want to serve bread to each person. Before planning your meal, check whether they need to be baked first.
If you have an allergy, check the packaging carefully: the available information about sesame is contradictory.
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Lekhaven Bakkerij round multigrain country loaf, 2 × 550 g
Two round loaves are a good option if you want to share bread at the table and have time to prepare them. This product needs to be defrosted, baked in a fan oven and then left to cool as directed.
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Lekhaven Bakkerij round multigrain country loaf, 550 g
A 550 g round loaf is a good choice for a meal where you want to serve a whole loaf. Allow time to defrost and bake it in a fan oven, as well as for the cooling time specified.
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Lekhaven Bakkerij rustic multigrain baguettes, 4 × 135 g
Four 135 g baguettes are ideal for a meal or drinks where you want to share several loaves. Allow time to defrost and bake them. Check the packaging for the baking time, as the available instructions give different timings.
Frequently asked questions
Is multigrain bread automatically wholemeal?
No. ‘Multigrain’ alone doesn’t tell you how much wholemeal flour the bread contains. Read the ingredients list for the specific product and, if fibre matters to your choice, compare the nutritional information on the same basis.
Is iodised baker’s salt required in Dutch multigrain bread?
No. According to the Dutch Bakery Centre, using baker’s salt containing iodine isn’t required by law; its use is set out in an agreement between the government and the baking industry. Check the ingredients list for your chosen bread to see which salt is listed.
How do I bake a multigrain baguette at home?
Follow the instructions for the exact product. PLUS says its Korenlanders sourdough multigrain baguette should be baked for 8–10 minutes in a preheated oven at 220 °C, or for 4 minutes in a preheated air fryer at 200 °C. Don’t assume these timings apply to another loaf.
Why can’t I always get a loaf shown online delivered?
A product page doesn’t automatically mean that item is available for home delivery. For example, Albert Heijn marks its AH Multigrain Hearth Loaf as ‘In-store only’, even though its general bread category offers home delivery. Check the bread you’ve chosen in your basket using your postcode and preferred delivery time.