Who is this choice important to?

Everyday sandwich eaters looking for a particular cut

You’re looking for bread for breakfast or lunch and want to know in advance whether it’s sliced, and whether the slices are the thickness you want.

Online shoppers who want delivery or collection

You want to order the bread with the rest of your shopping and need to be able to choose an available delivery or collection slot for your address or store.

Shoppers comparing ingredients and nutritional information

You want to look beyond the name ‘multigrain’ and check the nutritional values, ingredients and allergen information for the type you’ve chosen.

What should you look for when ordering?

First check whether delivery or collection is available. Then assess the cut, nutritional information and loaf size of the bread you can actually order.

What to consider What to check when buying Who it matters to
Cut and slice thickness For the exact type of loaf, look for ‘sliced’ and an explicit indication of the slice thickness you want. I want to receive bread that’s already cut into slices of my preferred thickness for my everyday sandwiches. Around 36% of consumers prioritise the cut.
Nutritional information and ingredients Compare nutritional values on the same basis, for example per 100 g, and read the latest ingredients and allergen information. If the ingredients are the deciding factor for me, I want to know what’s in this exact loaf rather than relying on the word ‘multigrain’. For around 29% of consumers, this information is the top priority.
Delivery or collection Check your address or store, the available slot and the exact type of bread in your basket. I want to receive or collect the bread with my shopping; a product page alone doesn’t guarantee that. This is the top priority for around 21% of consumers.
Half or whole loaf Choose a size based on how much bread you expect to use; whole or half says nothing about slice thickness. I want to choose a loaf size that suits the number of sandwiches we eat in my household. Around 14% of consumers give loaf size top priority.

Common mistakes

  • Assuming ‘sliced’ means ‘medium-sliced’

    A product can be sliced without specifying the thickness. ‘Half’ and ‘whole’ describe the size of the loaf, not the cut.

    Is medium-sliced bread essential for you? Check that this is stated for the exact type of loaf, or ask the supermarket about the slice thickness before you order.

  • Assuming an online product page means the bread can be delivered

    Whether you can have the bread delivered or collect it depends on the supermarket and what’s available at your address or store. Dirk, for example, states that it doesn’t offer a delivery service.

    Enter your address first, then check the available slot and whether the bread is in stock in your basket.

  • Relying on nutritional information from a previous order

    Albert Heijn and PLUS state that ingredients, nutritional values and allergen information can change.

    Read the latest product information when you order, and check the packaging when it arrives too, particularly if a specific ingredient or allergen affects your choice.

  • Assuming every multigrain loaf contains iodised baker’s salt

    The Netherlands Nutrition Centre discusses bread baked with iodised baker’s salt, but that doesn’t confirm the ingredients of any particular loaf.

    If you want to know about a specific loaf, check its ingredients or ask the manufacturer.

Supermarkets to consider

Albert Heijn

Online supermarket with a multigrain bread category and grocery delivery.

  • You can browse the bread range while putting together your online shop.
  • Some loaves in the multigrain category are marked ‘In store only’, so check how the type you’ve chosen can be ordered.

Jumbo

Online supermarket selling multigrain bread, with delivery and collection options.

  • The multigrain category includes both whole and half loaves.
  • For a specific slice thickness, check the details for the individual loaf; ‘half’ and ‘whole’ don’t tell you this.

PLUS

Online supermarket where you can order multigrain bread for delivery or collection.

  • You can choose a delivery or collection slot when you order.
  • According to PLUS, available slots depend on the store and when you place your order; check the cut of the loaf too.

Dirk

Supermarket with online product information about half and whole multigrain loaves, among other products.

  • You can check loaf sizes on the product page before you buy.
  • Dirk doesn’t offer a delivery service, so it isn’t an option for home delivery of this bread.

ALDI

Supermarket with a product page for sliced wholemeal multigrain bread.

  • The product page explicitly lists a sliced option.
  • The page directs you to visit a store. Check local availability if you’re planning to shop there.

Lidl

Supermarket with online product information about multigrain bread and an ingredients list for oven-fresh bread.

  • The ingredients information can help you find out more about a particular loaf.
  • Check with your local store how you can buy the bread and whether the loaf you want has the slice thickness you need.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘multigrain’ mean that a loaf is wholemeal?

No. The word ‘multigrain’ alone doesn’t tell you whether the loaf you’ve chosen is wholemeal. Check the name and ingredients of the exact product; for example, Jumbo explicitly describes one of its loaves as ‘Wholemeal Multigrain’.

Will a loaf be delivered if it appears on the online product page?

Not automatically. Check whether delivery is available to your address and whether you can order that type of bread for your chosen slot. Jumbo lets you check by postcode; at PLUS, available delivery slots depend on the store and when you place your order.

Should I check the packaging if I order the same loaf again?

Yes, especially if ingredients or allergens matter to your choice. Albert Heijn and PLUS point out that product information can change, so compare the latest information when you order with the packaging you receive.

How can I tell whether my multigrain bread contains iodised baker’s salt?

Check the ingredients for the exact product or ask the manufacturer. The Netherlands Nutrition Centre describes bread baked with iodised baker’s salt, but that doesn’t confirm which type of salt is used in every individual multigrain loaf.