Families with a fussy eater
You want to take the bread’s taste and texture into account, rather than judging it by colour alone. If fibre is your deciding factor, you can also look specifically for a wholemeal multigrain option.
Who is this choice important for?
Online shoppers who want to freeze bread
You can plan how much bread to buy around the delivery time and how much your household uses. The choice between a whole or half loaf, and whether you can freeze portions, can make a difference.
Shoppers who need to check ingredients carefully
If you have an allergy or need to know whether the bread contains iodised salt, the product name and colour aren’t enough. Check the ingredients and allergen information when ordering, then read the packaging when it arrives.
What should you look for when choosing?
Start with what matters most to your household: wholemeal ingredients, taste and texture, or how the bread is delivered and stored.
| What to consider | What to check before buying | Who is this most important for? |
|---|---|---|
| Wholemeal ingredients and fibre | Look for ‘wholemeal’ on the specific loaf and compare the fibre content per 100 g in the nutrition information. | If fibre is my main reason for choosing this bread, I want to know whether its ingredients meet my needs. This is the top priority for around 45% of consumers. |
| Taste and texture | Read the description and ingredients for clues about softness, sourdough and visible seeds or kernels. | A fussy eater at the table may be less keen on a dense loaf with lots of visible seeds; acceptance is the main concern for around 33% of consumers. |
| Delivery and storage | Check the delivery or collection options for your postcode, the pack size and the storage instructions. | When I order bread for several days, I want to use what I buy without unnecessary waste. This is the main concern for around 22% of consumers. |
Common mistakes
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Assuming ‘multigrain’ means ‘wholemeal’
According to Albert Heijn, multigrain bread can contain white flour as well as wholemeal flour. So the name alone doesn’t tell you whether the bread is right for you if wholemeal ingredients are a priority.
Look for a wholemeal label on the specific product, and check the ingredients list and fibre per 100 g.
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Relying on a saved product page as the definitive label
Albert Heijn and PLUS point out that product information can change. This matters especially when ingredients or allergens affect your choice.
Check the information again before ordering, then compare it with the packaging when your bread arrives.
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Assuming an online range means home delivery
Being able to view a loaf on a website doesn’t mean you can have it delivered to your address. Lidl and Dirk state that they don’t deliver groceries.
Check delivery or collection options for your postcode and preferred time before choosing your bread.
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Ordering a whole loaf without planning how to store it
A whole loaf may be more than your household can use in time. The Netherlands Nutrition Centre recommends freezing bread in portions straight after buying it; storing it in the freezer for longer can affect its quality.
Choose a suitable quantity and follow the storage instructions for the specific loaf if you want to freeze portions.
Supermarkets worth comparing
Albert Heijn
An online supermarket with product pages where you can view multigrain and wholemeal multigrain bread separately.
- The product page for AH OerDesem donker meergranen heel gesneden includes details such as ‘wholemeal multigrain sourdough loaf’, nutrition information and allergen information.
- Albert Heijn says that product information can change, so compare the packaging with your choice when it arrives.
Jumbo
Jumbo has an online multigrain bread category, including options labelled wholemeal.
- You can browse bread as part of an online order for delivery or collection.
- Check the ingredients and allergens for each loaf, and see which ordering options are available in your area.
PLUS
PLUS combines an online multigrain bread category with home delivery and collection options.
- Individual product pages let you check details including ingredients, allergens and storage.
- PLUS says that product information can change. Check the packaging when it arrives, and confirm the ordering options for your store.
ALDI
ALDI displays online product information for items such as Boeren volkoren meergranenbrood.
- The product description can help you decide whether a wholemeal multigrain option is right for you.
- Check separately whether a suitable ordering or delivery option is available; an online product page doesn’t in itself mean the product can be delivered.
Lidl
Lidl is an option for buying bread in store, but not for having groceries delivered from an online shop.
- You can compare bread options in person when you visit a store.
- Lidl Netherlands says it doesn’t sell groceries through its online shop or app, and doesn’t deliver groceries.
Dirk
Dirk displays multigrain bread online, which can help you plan a visit to a store.
- You can use the range shown to compare different types of bread.
- Dirk says it doesn’t currently deliver groceries to homes.
Multigrain products on Joybuy
These multigrain loaves, rolls and baguettes are for anyone comparing shape, quantity and options for baking at home. Don’t take the product name as proof that the bread is wholemeal or has a soft texture. Check the latest product and packaging information to confirm.
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Lekhaven Bakkerij Multigrain Country Bread Round, 2 × 550 g
The pack of two round loaves could be a good choice if you want to plan ahead and bake bread at home. Check whether the described firm texture will suit the person eating it. If fibre is a priority, compare the information per 100 g and the ingredients on the packaging.
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Lekhaven Bakkerij Multigrain Country Bread Round, 550 g
This 550 g round loaf is an option if you want to choose a single loaf to bake at home. Its described firm bite is worth considering if you’re buying for a fussy eater. Also check the packaging to see whether the ingredients and fibre per 100 g meet your needs.
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g'woon Multigrain Rolls, 4 pieces
Four individual multigrain rolls could suit you if you’d rather order smaller portions than a whole loaf. If they matter to your choice, check the latest packaging for ingredients, allergens, a wholemeal label and fibre per 100 g.
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Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g × 2
These multigrain baguettes are for anyone who wants to bake bread at home rather than order a whole sliced loaf. Check the pack quantity before buying, along with the ingredients and fibre per 100 g. The product name alone doesn’t tell you whether the texture is mild or soft.
Frequently asked questions
Is multigrain bread automatically wholemeal?
No, the name ‘multigrain’ doesn’t guarantee that the bread is wholemeal. Albert Heijn explains that multigrain bread can contain white flour as well as wholemeal flour. So check the wholemeal label and ingredients for the loaf you want to order.
Does all Dutch bread contain iodised baker’s salt?
No. According to the Netherlands Nutrition Centre, using baker’s salt when making bread isn’t compulsory. If this ingredient matters to you, look for baker’s salt or iodised salt in the ingredients list for the specific loaf.
What should I check when ordering bread for someone with an allergy?
Check the allergen information for the specific loaf before ordering, then read the packaging when it arrives. The Netherlands Food and Consumer Product Safety Authority explains allergen labelling. Don’t rely on a name such as ‘multigrain’ to assess the ingredients or the risk of cross-contamination.
What should I do with bread I won’t use straight away?
If you want to keep bread, freeze it in portions straight after buying it, as recommended by the Netherlands Nutrition Centre. Follow the instructions on the packaging too; quality can deteriorate if bread is kept in the freezer for longer.
Can I get multigrain bread delivered from every supermarket mentioned?
No. Jumbo and PLUS offer online ordering for delivery or collection, but check the options for your postcode and preferred time. Lidl Netherlands says it doesn’t deliver groceries, and Dirk says it doesn’t currently deliver groceries to homes. Check separately which ordering options are available at ALDI.