For a premium everyday range, only make your choice once the supplier has confirmed the slice thickness or number of slices for the exact bread variant: ‘sliced’ on its own does not mean that a loaf is medium-sliced. Then check whether the variant you want is labelled wholemeal, and check the ingredients, nutritional information and allergens on the current packaging. According to the Voedingscentrum, multigrain bread is not automatically wholemeal.
They want bread that works for breakfast and filled sandwiches at lunchtime. If medium-sliced bread is a must for their range, they need to check the slice thickness for the exact variant with the supplier or on the packaging.
They want to know whether the bread is genuinely wholemeal and compare the stated fibre per 100 g. According to the Voedingscentrum, multigrain bread contains at least three types of grain, while wholemeal bread is made from 100% wholemeal flour.
Before buying, they need to know which grains and allergens the exact variant contains. A Soma Haverkorn variant listed by PLUS contains several gluten-containing grains and carries a ‘may contain hazelnuts’ warning; this does not apply to other multigrain breads.
Start with the slice if medium-sliced bread is a firm requirement for your range. Then compare the wholemeal labelling, ingredients and allergen information for the variants that meet that requirement.
| What to look for | What to check before buying | Who it matters to |
|---|---|---|
| Slice thickness | Ask for the thickness in millimetres or the number of slices per whole loaf for the exact variant. Check separately whether it is supplied sliced. | If I serve filled sandwiches every day, I want to know what sort of slice I’ll get each time. That certainty comes first for around 46% of consumers. |
| Wholemeal and fibre | Check for the ‘wholemeal’ label and compare the fibre per 100 g stated on current packaging. | I want to choose a loaf that is clearly labelled wholemeal, rather than relying on visible grains or seeds. This is the top priority for around 27% of consumers. |
| Ingredients and allergens | Read the grain types, highlighted allergens and any ‘may contain’ warning on the current packaging for the exact variant. | If I need to avoid certain ingredients, the recipe determines whether a loaf is suitable. Checking ingredients and allergens is the top priority for around 27% of consumers. |
According to the Voedingscentrum, multigrain bread contains at least three types of grain, but that does not automatically mean it is made from 100% wholemeal flour.
Only rely on the ‘wholemeal’ label when it actually appears on the variant, and check the ingredients list too.
A label such as whole, half or sliced does not confirm how thick each slice is. As a result, a loaf may not meet your most important range requirement.
Ask the baker or supplier for the slice thickness, the number of slices per whole loaf or a sample of the exact variant.
Ingredients and allergen information can change from one recipe to another. Details for another variant from the same brand are therefore not enough.
For your chosen variant, check the current packaging or the latest supplier information, including any warnings about the possible presence of allergens.
Jumbo states that its Lo-Sel Meergranenbrood is no longer part of its online range. A product page alone therefore does not confirm that a specific variant is available to order.
Check that the variant is currently available to order before selecting it for your range.
Jumbo features several multigrain breads in its online category, including wholemeal variants and half loaves.
Waldkorn appears in Jumbo’s multigrain selection with whole and half wholemeal loaves.
PLUS lists Soma Haverkorn multigrain bread as a 400 g wholemeal loaf.
Dirk lists Bakkers meergranen from Bakker van der Akker in half and whole sizes, alongside Multikorn wholemeal variants.
No. According to the Voedingscentrum, multigrain bread contains at least three different types of grain, while wholemeal bread is made from 100% wholemeal flour. Check the label on the packaging for the exact variant.
For the exact variant, ask for the slice thickness in millimetres, the number of slices per whole loaf or a sample slice. ‘Whole’, ‘half’ and ‘sliced’ do not tell you the thickness.
For pre-packed multigrain bread, check the highlighted allergens in the ingredients list and any ‘may contain’ warnings on the current packaging. The Netherlands Food and Consumer Product Safety Authority notes that allergens must be listed in the ingredients. For grains containing gluten, check which types of grain are named for the exact variant.
