For King’s Day, only choose multigrain bread if the specific loaf is clearly labelled as medium-sliced: ‘sliced’ on its own doesn’t confirm the thickness. Then compare the ingredients, fibre and salt per 100 g, along with the allergen information. According to the Netherlands Nutrition Centre, ‘multigrain’ doesn’t automatically mean ‘wholemeal’, and baking with baker’s salt isn’t compulsory.
If you’re making lots of sandwiches for King’s Day, bread that’s already sliced to your preferred thickness is handy. Albert Heijn and PLUS specify that certain multigrain loaves are sliced, but that doesn’t confirm they’re medium-sliced. Check the packaging or ask in store.
If you’re looking for bread to eat every day, compare the product description and ingredients with the nutritional information. Compare fibre and salt on the same basis, per 100 g, and check which grains, kernels and seeds are listed for the specific loaf.
If you have an allergy, the current allergen information for the loaf you choose is essential. If you want to know whether iodised baker’s salt has been used, check the ingredients list or ask about unpackaged bread. The Netherlands Nutrition Centre says that using baker’s salt is not compulsory.
Start by deciding how thick you want your slices, then compare the labels of loaves that suit your King’s Day plans.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Slice thickness and serving | Look for ‘medium-sliced’ on the specific loaf, or ask the shop what slice thickness it can provide. | If I’m making lots of sandwiches for King’s Day, I don’t want to have to slice a whole loaf myself. Around 31% of consumers prioritise slice thickness and convenience when serving. |
| Ingredients and fibre | Compare the product description, ingredients and fibre per 100 g; the name ‘multigrain’ doesn’t confirm that the bread is wholemeal. | If I’m also going to eat the bread every day, I want to know which grains it contains and how much fibre it provides. This is the main consideration for around 31% of consumers. |
| Allergens and type of salt | Read the current allergen information and check separately whether ‘iodised salt’ or ‘baker’s salt’ is listed among the ingredients. | If I have an allergy, I need to know which allergens are listed for this bread. The type of salt used may also matter to me. Around 23% of consumers prioritise this check. |
| Storing leftovers | Check the storage and freezing advice for the loaf you’ve chosen before buying a whole one for the celebration. | If there are slices left after King’s Day, I want to be able to store them according to the instructions for that bread. Around 15% of consumers give this their top priority. |
According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain. The name doesn’t tell you whether the bread is wholemeal, so choosing based on the name alone could lead you to pick a different variety from the one you intended.
Check the product description and ingredients list. Compare the fibre per 100 g if it matters to your choice.
The Netherlands Nutrition Centre says that baking with baker’s salt isn’t compulsory, so the type of salt can vary from one loaf to another.
Look for ‘baker’s salt’ or ‘iodised salt’ in the ingredients list, or ask which type of salt has been used in unpackaged bread.
A label such as ‘sliced’ or ‘whole loaf, sliced’ doesn’t specify how thick the slices are. This matters if you want to make sandwiches for a group without having to do any extra slicing.
Check the slice thickness on the packaging or shelf label, or ask at the shop where you’re buying the bread.
The name of a multigrain loaf doesn’t give you a complete picture of the ingredients and allergens in that particular variety.
Read the current allergen information on packaged bread. For unpackaged bread, ask for the information for that specific product before buying.
Albert Heijn has product pages for sliced multigrain bread, including AH Liefde & Passie Meergranen gesneden.
Lidl lists multigrain bread as one of the types of bread in its range.
PLUS has a multigrain bread category and product information for Korenlanders multigrain bread.
No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain, but the name alone doesn’t mean it’s wholemeal. Check the product description and ingredients list for the variety you want to buy.
No. According to the Netherlands Nutrition Centre, bread doesn’t have to be baked with baker’s salt. Check the ingredients list on packaged bread, or ask which type of salt has been used in unpackaged bread.
Before buying, ask for the allergen information for the specific loaf and check it against your own requirements. The Netherlands Food and Consumer Product Safety Authority says that allergen information is shown on the label of packaged bread.
Follow the storage advice on the packaging of the bread you’ve chosen. If you want to freeze the slices, check the product-specific freezing advice too. The Netherlands Nutrition Centre notes that bread can dry out over time in the freezer.
