Which type of bread is right for you?

Snack-makers who want to cut thick slices themselves

If you're making generously topped King's Day snacks, you'll want to choose the thickness of each slice yourself. Check whether the loaf is actually unsliced: Albert Heijn also lists a loaf as ‘whole, sliced’.

Shoppers who prioritise wholemeal bread

You're looking for multigrain bread with a wholemeal base and don't want to rely on the name alone. Check the ‘wholemeal’ label, ingredients and nutritional information for the bread you choose.

People serving a group in a hurry

Pre-sliced bread or individual rolls are easy to share out. The trade-off is that with pre-sliced bread, you can't choose the thickness of the slices yourself.

What should you look for when choosing?

First decide whether you want to cut thick slices yourself or need bread that you can serve straight away. Then check the type of bread and the label for the qualities that matter for your snacks.

What to consider What to check Who is it important to?
Cutting thick slices yourself Check whether the bread is unsliced; don't take ‘whole’ as confirmation that it is. If I want to top my snacks generously, I want to choose the thickness of each slice myself. This is the top priority for around 40% of consumers.
Wholemeal and fibre Check the ‘wholemeal’ label, ingredients and nutritional information; don't rely on ‘multigrain’ alone. A wholemeal base matters more to me than being able to cut extra-thick slices. Around 30% of consumers give this top priority.
Quick serving Check whether you're buying pre-sliced bread or individual rolls, and whether the shape works with your toppings. When I'm serving a group, I want to hand out the bread without much slicing, even if I can't choose the thickness myself. This matters most to around 20% of consumers.
Label and ingredients Read the current ingredients and allergen information; check for a mention of iodised salt if you wish. If an ingredient or allergen affects my choice, I check the label on the specific loaf first. This is the top priority for around 10% of consumers.

Common mistakes

  • Assuming ‘whole’ means ‘unsliced’

    A whole loaf may already be sliced. For example, Albert Heijn uses the description ‘whole, sliced’ for a multigrain loaf.

    Look for ‘unsliced’ or ask at the bakery counter whether you can slice the loaf yourself.

  • Assuming ‘multigrain’ means ‘wholemeal’

    According to Voedingscentrum, multigrain refers to bread made with at least three types of grain; the name doesn't confirm that the bread has a wholemeal base.

    Check the ‘wholemeal’ label and read the ingredients and nutritional information if the composition matters to your choice.

  • Relying on a product name to tell you the slice thickness

    A description such as ‘firm’ or ‘whole’ doesn't tell you how thick a slice is. With pre-sliced bread, you could end up with a different slice from the one you expected for generously topped snacks.

    Check the slices in store or choose a loaf that you've confirmed you can slice yourself.

  • Assuming a type of bread contains iodised salt

    According to Brood.net Professionals, the use of iodine-enriched baker's salt is based on an industry agreement. The name ‘multigrain bread’ doesn't tell you which salt has been used in a particular loaf.

    Read the current ingredients list if the use of iodised salt is relevant to your choice.

Brands to consider

Albert Heijn

Albert Heijn lists, among other options, a wholemeal multigrain sourdough loaf and a brown multigrain farmhouse loaf.

  • The description of the AH OerDesem loaf includes the word ‘wholemeal’.
  • The product name ‘whole, sliced’ shows why you should check separately whether a loaf has been sliced.

Jumbo

Jumbo lists multigrain loaves and multigrain rolls as different types of bread.

  • Rolls are an alternative when individual portions matter more than wide slices.
  • Check the current range and the shape of the bread before counting on a particular variety.

Lidl

Lidl describes its multigrain bread as firm and mentions ingredients including wheat, barley and buckwheat.

  • The bread description is useful if you're looking for a firm slice to top.
  • Check the slice itself and read the label on the loaf you buy.

ALDI

ALDI lists whole multigrain loaves, including a farmhouse wholemeal variety and a premium farmhouse loaf.

  • The types of loaf shown give you a range of options to consider.
  • ALDI describes its premium farmhouse loaf as pre-sliced, so ‘whole’ doesn't mean you can choose the slice thickness yourself in this case.

PLUS

PLUS's multigrain range includes Korenlanders Desem Meergranen Boekweit and Brood van Soma Haverkorn.

  • The range includes different bread names to compare by ingredients and shape.
  • Check the label and whether the loaf has been sliced for each individual variety.

Dirk

Dirk's search results include half and whole multigrain loaves, as well as a farmhouse loaf.

  • You can compare different loaf sizes and shapes.
  • A whole loaf doesn't confirm a particular slice thickness; check the variety you choose.

Multigrain bread and baguettes at Joybuy

These round loaves and multigrain baguettes are options if you want to make your own slices or smaller portions for King's Day. Before buying, check whether you can slice the loaf yourself when it arrives if you need thick slices. Remember to allow time for defrosting and baking, too.

Lekhaven Bakkerij Multigrain Country Bread Round, two 550 g loaves

Lekhaven Bakkerij Multigrain Country Bread Round, 2 × 550 g

A twin pack of round loaves for snacks to share; check whether you can slice them yourself when they arrive if you need thick slices.

Allow time for defrosting, baking and cooling before slicing. If you have allergies, read the current label.

View at Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

A round multigrain loaf if you're looking for one loaf for topped snacks; check whether it has been sliced before relying on being able to cut thick slices yourself.

The loaf needs to be defrosted, baked and cooled before slicing. If you have allergies, read the current label.

View at Joybuy
Lekhaven Bakkerij Multigrain Rustic Baguette, two packs of four 135 g baguettes

Lekhaven Bakkerij Multigrain Rustic Baguette, 2 × (4 × 135 g)

This pack of multigrain baguettes is ideal for smaller, individual portions; check that the baguette shape and whether it is pre-sliced suit the toppings you plan to use.

Allow time for defrosting and baking. If you have allergies, read the current label.

View at Joybuy
Lekhaven Bakkerij Multigrain Rustic Baguette, four 135 g baguettes

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Four multigrain baguettes give you individual loaves to serve as separate portions; check whether you can slice them yourself when they arrive if slice thickness matters.

Allow time for defrosting and baking. If you have allergies, read the current label.

View at Joybuy

Frequently asked questions

Does ‘whole’ mean I can slice the multigrain bread myself?

No, a whole loaf may already be sliced. For example, Albert Heijn describes a multigrain loaf as ‘whole, sliced’; look for ‘unsliced’ or check with the shop if you want to cut thick slices yourself for King's Day.

Is multigrain bread wholemeal too?

Not necessarily: according to Voedingscentrum, ‘multigrain’ means that at least three types of grain are used, not that the bread is guaranteed to have a wholemeal base. Check the ‘wholemeal’ label and the ingredients of the loaf you choose.

How can I check whether multigrain bread contains iodised salt?

Read the ingredients list for the specific loaf and look for a mention of iodised salt or baker's salt. According to Brood.net Professionals, the use of iodine-enriched baker's salt is based on an industry agreement, so don't rely on the bread's name alone.

What should I check if ingredients or allergens matter?

Check the current ingredients and allergen information on the packaging you buy. The ingredients can vary between multigrain loaves, so the type of bread alone isn't enough.