Who is this choice relevant to?

Cooking for a small table

You want to serve bread with the meal without ending up with lots left over. Think about how many people are eating and whether you’ll use the rest the next day; half a loaf, individual rolls or bake-at-home bread could all work.

Buying bread to enjoy later, too

You want to use the leftover bread after your Italian meal and are keeping an eye on wholemeal content and fibre. According to the Voedingscentrum, ‘multigrain’ refers to the types of grain used; check the wholemeal label, ingredients and nutritional information to find out what’s in the bread.

Hosting someone with allergies

You’re serving bread to someone who needs to avoid certain ingredients. Check the allergen information for your chosen product before buying it; if the bread is sold loose, ask in the shop.

What should you look for when choosing?

First decide how much you need and how you want to serve it. Then check the ingredients and any allergens in the bread you have in mind.

What to consider What to check when buying Who is this important to?
Portions and leftovers Check the weight and type of packaging; think about how much bread you’ll serve and what you’ll do with the rest. If I only need a few slices, I don’t want to be left with most of a loaf unused. Around 36% of consumers put finding the right amount first.
Wholemeal content and fibre Look for the wholemeal label and compare fibre per 100 g across similar types of bread. When I’m also buying bread for later meals, I want to know what it actually contains rather than judging by its dark colour. For around 29% of consumers, the ingredients are their main concern.
Type of bread and preparation Choose between bread that’s ready to serve and bake-at-home bread; allow for preparation time and oven space if you’re baking it. Warm bread is part of the meal for me, but I need to have the oven free just before serving. Around 21% of consumers put the way they serve bread first.
Allergens and ingredients Read the label and any warnings; if the bread is sold loose, ask for allergen information before buying it. If a guest needs to avoid certain allergens, I want to know what’s in the bread before I take it home. Around 14% of consumers give this check their highest priority.

Common mistakes

  • Assuming dark bread with seeds is wholemeal

    According to the Voedingscentrum, multigrain bread is made with at least three types of grain. The colour and visible seeds don’t tell you whether it’s wholemeal.

    If wholemeal matters to you, check the product description and ingredients list.

  • Assuming half a loaf and a bake-at-home baguette are the same amount

    Bread can vary in weight and how it’s used. A pack that looks small may not contain the number of portions you want to serve.

    Check the weight and decide in advance how much bread you need for the meal and afterwards.

  • Checking for allergens only after buying

    The product name doesn’t give you the full picture of its ingredients. PLUS lists wheat, barley, spelt, soya and sesame among the ingredients in one of its multiseed breads; another bread may have a different recipe.

    Read the latest information for the specific bread you’re considering. If it’s sold loose, ask about allergens before buying it.

Brands and shops to explore

Albert Heijn

Lists options including whole multigrain free-form loaves and sliced multigrain bread.

  • You can compare different types of bread side by side.
  • A listing online doesn’t mean the product is available in your local shop; some items are marked ‘In-store only’.

Jumbo

Has a dedicated multigrain bread category, with options including whole and half loaves.

  • The different pack sizes can help you choose the right amount.
  • Check the current product page before counting on a loaf you’ve seen before.

Lidl

Stocks fresh-from-the-oven bread and other types, including multigrain options.

  • A visit to the shop can help when you’re choosing bread for the same meal.
  • Lidl says its fresh range can vary from one shop to another.

Aldi

Lists options including Boeren wholemeal multigrain bread and luxury multigrain free-form bread.

  • The product names distinguish between a wholemeal option and another multigrain free-form loaf.
  • Check the packaging of your chosen loaf for ingredients, nutritional information and allergens.

PLUS

Lists multigrain and multiseed breads, including Korenlanders products.

  • A Korenlanders product lists specific types of grain and allergens.
  • Check each loaf individually: visible seeds and the product name are no substitute for the ingredients list.

Dirk

Lists options including half multigrain loaves and bake-at-home multigrain baguettes.

  • These options suit two different plans: serving a few slices or baking bread just before the meal.
  • A bake-at-home baguette needs to be prepared and requires oven space.

Rolls for smaller portions on Joybuy

This pack of four multigrain rolls is an option if you want to serve individual portions with your meal. Check the packaging to make sure the quantity, ingredients and any preparation requirements suit your plans.

g'woon multigrain rolls, pack of four

g'woon Multigrain Rolls, 4 pcs

Four individual rolls could be just right for a smaller table. Check the pack weight, wholemeal labelling, allergen information and any preparation instructions if these matter to your choice.

View on Joybuy

Frequently asked questions

Is multigrain bread always wholemeal?

No. According to the Voedingscentrum, multigrain refers to bread made with at least three types of grain; it doesn’t automatically mean wholemeal. If you’re looking for wholemeal bread, check the product description and ingredients list.

When is half a loaf a better fit for an Italian meal?

Half a loaf could work if you’re serving only a few slices and don’t need much bread for later. Check the weight, too: half a loaf and a bake-at-home baguette aren’t necessarily the same amount.

Where can I find allergen information for bread sold loose?

Ask in the shop before buying. The Netherlands Food and Consumer Product Safety Authority says allergen information for non-prepacked foods must be available before purchase; for prepacked bread, you’ll find it on the label.

What do I need to plan for with a multigrain bake-at-home baguette?

Bake-at-home bread needs time and oven space just before serving. Choose it if you want to serve it warm, and check the preparation instructions for the bread you buy.