Who is this bread suitable for?

Those who want to share bread at the table

If you’re serving bread alongside antipasti, pasta or soup, its shape and size matter. A rustic loaf with visible kernels or seeds can add to the presentation. Check whether it’s already sliced or needs preparing, too.

Those specifically looking for wholemeal bread

If you want to check that a loaf is wholemeal and compare its fibre content, look beyond the word ‘multigrain’. According to the Voedingscentrum, multigrain bread isn’t automatically wholemeal. Check the product name, ingredients list and nutritional information.

Those who need to check allergens for guests

If you’re serving a meal to others, the packaging of the specific loaf you choose matters more than its rustic appearance. Check the ingredients, allergens and any ‘may contain’ warnings, for example for cereals containing gluten or sesame.

What should you look for?

When choosing bread for an Italian meal, first decide what matters most to you: presentation, wholemeal ingredients, allergen information or preparation just before serving.

What to consider What to check when buying Who it matters to
Presentation and sharing Check the loaf’s shape and size, and whether it’s ready to serve. I want to serve bread alongside antipasti that suits the meal and is easy to share. For around 30% of consumers, presentation is the top priority.
Wholemeal ingredients and fibre Look for an explicit wholemeal label and compare the fibre per 100 g in the nutritional information. I want to be able to check that the loaf is wholemeal, not just see the word ‘multigrain’ on the packaging. Around 30% of consumers prioritise wholemeal ingredients and fibre information.
Ingredients and allergens Read the current ingredients list, allergen information and any ‘may contain’ warnings for the bread you’ve chosen. If a guest has an allergy, I need to know exactly what’s in this particular loaf. For around 20% of consumers, this check is the top priority.
Preparation and portions Check whether it needs baking, follow the instructions on the packaging and look at the number of items or the weight. Just before eating, I want to know how much preparation is needed and whether there’s enough bread to share. For around 20% of consumers, timing and portions are key.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Voedingscentrum, multigrain means a loaf contains at least three types of grain. The name alone doesn’t confirm that it’s wholemeal.

    Look for an explicit wholemeal label and read the ingredients list if this matters to you.

  • Going by appearances without checking allergens

    A rustic loaf may contain ingredients that aren’t suitable for every guest. Albert Heijn lists sesame and cereals containing gluten, among other ingredients, in AH Liefde & Passie Meergranen.

    Ask about any relevant allergies in advance and check the current packaging, including any ‘may contain’ warnings.

  • Assuming bake-at-home bread is ready to serve

    A bake-at-home multigrain baguette needs to be prepared before you can serve it warm. PLUS gives oven instructions for its multigrain sourdough baguette.

    Allow time and space in the oven, and follow the instructions on the packaging you buy.

  • Assuming every loaf contains baker’s salt

    According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt. So the name of the bread won’t tell you whether it’s been used.

    Check the ingredients list for baker’s salt or iodised salt if you want to know.

Brands to compare

Albert Heijn

Albert Heijn stocks AH Liefde & Passie Meergranen, a brown multigrain loaf made with wheat sourdough, sunflower seeds, sesame seeds and sprouted rye grains.

  • The product information lists ingredients, nutritional values and allergens, so you can compare this variety with others.
  • This loaf contains cereals with gluten and sesame, among other ingredients. Check the current packaging when you buy it.

Jumbo

At Jumbo, you can compare different types of multigrain bread, including wholemeal and Waldkorn varieties.

  • The different types of bread make it easier to look for a wholemeal label and a suitable size.
  • A listing on a category page doesn’t guarantee that a specific variety is still available. Check the product you choose and its label.

PLUS

PLUS stocks a multigrain sourdough baguette, among other options. It’s a handy size for sharing with a meal.

  • Baking instructions are available for this baguette, so you can plan ahead.
  • Follow the instructions and check the ingredients and allergens for the exact variety you buy.

ALDI

ALDI describes both a premium multigrain hearth loaf and a farmhouse wholemeal multigrain loaf.

  • The product names distinguish between a hearth loaf and one explicitly labelled wholemeal.
  • Check the ingredients, nutritional information and allergens on the packaging of the variety you choose.

Lidl

Lidl lists an organic rustic multigrain sourdough loaf, among other options, for anyone looking for that particular type of bread.

  • The product name highlights its rustic style, sourdough and multigrain ingredients.
  • Read the label for ingredients and allergen information before serving it to guests.

Dirk

Dirk lists various multigrain products, including a whole loaf and a bake-at-home baguette.

  • The different sizes let you choose between a whole loaf and bread you can share at the table.
  • Check the ingredients, allergens and any preparation instructions for the product you choose.

Multigrain bread at Joybuy

These breads suit different ways of serving bread at an Italian evening: small baguettes to share, round loaves for the table and individual rolls. Choose a size to suit your guests, and always check the packaging for wholemeal ingredients, allergens and preparation instructions.

Lekhaven Bakkerij rustic multigrain baguettes, 4 x 135 g

Lekhaven Bakkerij rustic multigrain baguettes, 4 x 135 g

For anyone who wants to share smaller baguettes alongside antipasti or pasta. The pack contains four 135 g baguettes. Follow the preparation instructions and check the allergens on the packaging.

View at Joybuy
Lekhaven Bakkerij round multigrain country loaves, 2 x 550 g

Lekhaven Bakkerij round multigrain country loaves, 2 x 550 g

For anyone who wants to put a round loaf on the table to share. The pack contains two 550 g loaves. Check the storage and preparation instructions, as well as the allergen information on the packaging.

View at Joybuy
g'woon multigrain rolls, 4 pack

g'woon multigrain rolls, 4 pack

For anyone who would rather serve individual rolls than one large loaf to share. The pack contains four rolls. Check the label for allergen information and serving or preparation instructions.

View at Joybuy

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Voedingscentrum, multigrain bread contains at least three different types of grain, but it isn’t automatically wholemeal. Look for an explicit wholemeal label and check the ingredients list if the type of grain is important to your choice.

Which bread can I serve warm just before eating?

A bake-at-home multigrain baguette is a good option if you have enough oven space and time to prepare it. PLUS gives oven instructions for its multigrain sourdough baguette. Follow the instructions on the packaging of the bread you buy.

Do I need to check allergens in rustic multigrain bread?

Yes. A rustic appearance or a sourdough label says nothing about whether the bread is suitable for someone with an allergy. AH Liefde & Passie Meergranen, for example, lists sesame and cereals containing gluten, among other ingredients. Check the current allergen information and any ‘may contain’ warnings on the packaging for your guests.

Does every Dutch loaf contain iodised baker’s salt?

No, you can’t assume that every loaf does. According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt. Check the label of the loaf you choose to see whether baker’s salt or iodised salt has been used.

How do I choose the right size for dinner?

Choose a whole loaf, individual rolls or a baguette based on the number of people eating and how you want to share the bread. Check the number of items or the weight on the packaging, and allow time to follow the preparation instructions if you’re buying bake-at-home bread.