What should you look for?
When choosing bread for an Italian meal, first decide what matters most to you: presentation, wholemeal ingredients, allergen information or preparation just before serving.
| What to consider |
What to check when buying |
Who it matters to |
| Presentation and sharing |
Check the loaf’s shape and size, and whether it’s ready to serve. |
I want to serve bread alongside antipasti that suits the meal and is easy to share. For around 30% of consumers, presentation is the top priority. |
| Wholemeal ingredients and fibre |
Look for an explicit wholemeal label and compare the fibre per 100 g in the nutritional information. |
I want to be able to check that the loaf is wholemeal, not just see the word ‘multigrain’ on the packaging. Around 30% of consumers prioritise wholemeal ingredients and fibre information. |
| Ingredients and allergens |
Read the current ingredients list, allergen information and any ‘may contain’ warnings for the bread you’ve chosen. |
If a guest has an allergy, I need to know exactly what’s in this particular loaf. For around 20% of consumers, this check is the top priority. |
| Preparation and portions |
Check whether it needs baking, follow the instructions on the packaging and look at the number of items or the weight. |
Just before eating, I want to know how much preparation is needed and whether there’s enough bread to share. For around 20% of consumers, timing and portions are key. |
Multigrain bread at Joybuy
These breads suit different ways of serving bread at an Italian evening: small baguettes to share, round loaves for the table and individual rolls. Choose a size to suit your guests, and always check the packaging for wholemeal ingredients, allergens and preparation instructions.
No image available
Lekhaven Bakkerij rustic multigrain baguettes, 4 x 135 g
For anyone who wants to share smaller baguettes alongside antipasti or pasta. The pack contains four 135 g baguettes. Follow the preparation instructions and check the allergens on the packaging.
View at Joybuy
No image available
Lekhaven Bakkerij round multigrain country loaves, 2 x 550 g
For anyone who wants to put a round loaf on the table to share. The pack contains two 550 g loaves. Check the storage and preparation instructions, as well as the allergen information on the packaging.
View at Joybuy
No image available
g'woon multigrain rolls, 4 pack
For anyone who would rather serve individual rolls than one large loaf to share. The pack contains four rolls. Check the label for allergen information and serving or preparation instructions.
View at Joybuy
Frequently asked questions
Is multigrain bread automatically wholemeal?
No. According to the Voedingscentrum, multigrain bread contains at least three different types of grain, but it isn’t automatically wholemeal. Look for an explicit wholemeal label and check the ingredients list if the type of grain is important to your choice.
Which bread can I serve warm just before eating?
A bake-at-home multigrain baguette is a good option if you have enough oven space and time to prepare it. PLUS gives oven instructions for its multigrain sourdough baguette. Follow the instructions on the packaging of the bread you buy.
Do I need to check allergens in rustic multigrain bread?
Yes. A rustic appearance or a sourdough label says nothing about whether the bread is suitable for someone with an allergy. AH Liefde & Passie Meergranen, for example, lists sesame and cereals containing gluten, among other ingredients. Check the current allergen information and any ‘may contain’ warnings on the packaging for your guests.
Does every Dutch loaf contain iodised baker’s salt?
No, you can’t assume that every loaf does. According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt. Check the label of the loaf you choose to see whether baker’s salt or iodised salt has been used.
How do I choose the right size for dinner?
Choose a whole loaf, individual rolls or a baguette based on the number of people eating and how you want to share the bread. Check the number of items or the weight on the packaging, and allow time to follow the preparation instructions if you’re buying bake-at-home bread.