Who is this choice relevant to?

Families with fussy bread eaters

You’re looking for bread everyone will enjoy, without assuming it’s wholemeal just because it’s dark or has seeds.

Holidaymakers who want to avoid leftovers

You’re buying for a short stay and want to match the amount of bread to your group, the freezer space and the facilities in your holiday home.

Shoppers comparing fibre content

You’re looking for bread made with several grains and a wholemeal base. That’s why you check the product name, ingredients and fibre per 100 g for the bread you’re actually buying.

What should you look for when choosing?

First decide whether wholemeal and fibre, a taste everyone will enjoy or a suitable quantity of bread matters most. Then check the label and what you can store or prepare in the holiday home.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Check whether the exact loaf is labelled wholemeal and compare fibre per 100 g. If fibre is my priority, I don’t want to judge a loaf by its dark colour. For around 31% of shoppers considering this purchase, a verified wholemeal base matters most.
Flavour and texture Check the type of bread and any seeds or grains listed; consider a smaller size if you’re not sure whether you’ll like the flavour. When fussy eaters are joining in, I want to avoid a loaf with a coarse texture going uneaten. For around 25% of shoppers, finding a flavour everyone enjoys is the top priority.
Quantity and storage Choose a whole loaf, half loaf or rolls to suit the length of your stay, and check whether there’s freezer space. For a short stay, I don’t want to leave with lots of bread unused. The right portion size and storage options come first for around 25% of shoppers.
Convenience of shopping Check what your chosen shop currently has available and pick a size that fits your shopping plans. If I’m shopping while travelling, I need to be able to buy the bread at a convenient stop. For around 19% of shoppers, this is the most important consideration.

Common mistakes

  • Assuming dark bread or visible seeds mean it’s wholemeal

    According to the Voedingscentrum, multigrain bread is often made with refined flour. So neither a dark colour nor the term ‘multigrain’ is a substitute for a wholemeal label.

    Check the name and ingredients of the exact loaf. If you’re choosing between products, compare the fibre per 100 g.

  • Buying a whole loaf without a plan for leftovers

    A whole loaf may be more than a small group or a short stay needs. The Voedingscentrum advises against storing bread in the fridge, as it dries out more quickly there.

    If needed, choose a half loaf or rolls, or freeze portions if there’s space in the holiday home.

    Bread that can’t be used before you leave goes to waste.

  • Choosing bake-at-home bread without checking the kitchen

    Bake-at-home products need the equipment and preparation time specified for that particular product.

    Before you buy, check what equipment is available in the holiday home and follow the baking instructions on the pack.

Brands and shops to consider

Albert Heijn

Its online range includes multigrain hearth-baked bread and wholemeal options.

  • You can browse different types of bread in advance.
  • Albert Heijn notes that ingredient, nutritional and allergen information may change. Check the packaging of the bread you choose.

Jumbo

It has a dedicated online category for multigrain bread, including whole and half loaves.

  • Jumbo lists 7.8 g of fibre per 100 g for its half wholemeal multigrain loaf.
  • That fibre value applies to that specific half loaf, not all of Jumbo’s multigrain bread.

Lidl

Its bread range lists multigrain bread separately from wholemeal bread.

  • Lidl publishes an ingredients and allergen list for its oven-fresh bread.
  • Check the information for the specific loaf and the range at the shop where you’re buying it.

Aldi

Its range includes wholemeal multigrain bread and multigrain bake-at-home rolls.

  • According to Aldi, its multigrain bake-at-home rolls can be frozen and reheated in an oven or air fryer.
  • Aldi says its freshly baked range is only available in shops with an in-store bakery.

Plus

Its wholemeal multigrain range includes baguettes and rolls.

  • Plus lists a baking time of 8–10 minutes at 220 °C for its wholemeal multigrain baguettes.
  • Those instructions apply to that specific product. Check the packaging and the oven available in the holiday home.

Dirk

Its multigrain range includes whole and half loaves, as well as wholemeal multigrain options.

  • The different sizes give smaller groups a few options to consider.
  • Check the current range and product information at the shop where you’re buying your groceries.

Multigrain products on Joybuy

These baguettes and rolls are worth considering if you’re looking for smaller portions for a short stay. If a wholemeal label and nutritional information are important to your choice, check these for each product.

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

An option if you’d like to portion out individual baguettes during a short stay. The pack contains four 135 g baguettes. Check whether the holiday home has an oven and read the baking time on the pack. If you’re looking for a wholemeal option, check the ingredients and nutritional information too.

View on Joybuy
g'woon Multigrain Rolls, 4 rolls

g'woon Multigrain Rolls, 4 rolls

An option for a small group who’d prefer to buy four rolls rather than a whole loaf. Check the use-by date on the pack, and compare the wholemeal label and fibre per 100 g if these are important to your choice.

View on Joybuy

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Voedingscentrum, multigrain bread is often made with refined flour. Check whether the exact loaf is labelled wholemeal and read the ingredients list if a wholemeal base is important to your choice.

What size loaf is right for a weekend in a holiday home?

A half loaf or rolls can be practical if you’re with a small group or aren’t familiar with the flavour. Match the amount to the number of people eating and your other meals, and always check the pack for storage advice.

Can you keep bread in the fridge at a holiday home?

It’s best not to store bread in the fridge: according to the Voedingscentrum, it dries out more quickly there. Follow the storage advice on the pack and freeze portions if there’s space in the freezer.

When is bake-at-home multigrain bread a good option?

Bake-at-home bread is an option if the holiday home has suitable equipment and you have time to prepare it. The required temperature and baking time vary by product, so follow the instructions on the pack you’ve bought.

How can I check allergens and iodine in multigrain bread?

For allergen information, check the current packaging of the exact loaf, as recipes can vary. The Netherlands Food and Consumer Product Safety Authority explains that bread may contain iodine compounds from baker’s salt. Don’t assume every multigrain loaf is made with the same salt, and check the product information available.