Which option is right for you?

For hosts who want to serve bread at the table

A whole round loaf, a sourdough option or bread you bake yourself can work well when the bread is a visible part of your coffee spread. Decide in advance how you’ll slice it and whether you’ll have time to prepare it.

For shoppers specifically looking for wholemeal bread

According to the Voedingscentrum, ‘multigrain’ refers to bread made with at least three types of grain; it doesn’t automatically mean wholemeal. So check the wholemeal description and ingredients of the loaf you choose.

For hosts catering for guests with allergies

If guests need to avoid certain ingredients, the information on the current label takes priority over the type of bread you’d like to serve. Ask for allergen information if you’re buying unwrapped bread, and keep any suitable alternative separate from regular bread when serving.

What should you look for when choosing?

First decide what matters most for this coffee occasion: how you’ll serve the bread, whether it’s demonstrably wholemeal, or whether it’s suitable for guests with specific dietary needs.

What to consider What to check when buying Who is this important for?
Flavour and presentation Choose between a whole loaf and individual portions; if you’re buying bake-at-home bread, check the preparation instructions. If the bread is taking centre stage on the table, I want its shape and preparation to suit the occasion. Around 42% of consumers give flavour and presentation top priority.
Wholemeal and nutritional information Look for an explicit wholemeal description and read the ingredients; compare fibre on a like-for-like basis, such as per 100 g. If you want to serve wholemeal bread, you can’t tell just from its dark colour or seeds. For around 33% of consumers, choosing wholemeal comes first.
Allergens and dietary requirements Read the allergen information for the exact product; only choose a product explicitly labelled gluten-free if needed. If a guest needs to avoid certain ingredients, I want to know which bread is suitable before buying it and be able to serve it separately. For around 25% of consumers, this is the most important factor.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    Bread made with several types of grain doesn’t have to be made with wholemeal flour. According to the Voedingscentrum, the term multigrain tells you which types of grain have been used, not that the bread is wholemeal.

    Look for an explicit wholemeal description and check the ingredients list if wholemeal is the reason for your choice.

  • Judging by an artisan look

    A rustic shape or a word such as ‘artisan’ won’t tell you which types of flour, allergens or preparation steps are involved.

    Decide what you want to serve, then compare the details of the individual products.

  • Checking allergens only when you’re ready to serve

    Ingredients and allergens vary from one loaf to another. This matters a great deal when you’re buying for guests with a food allergy or other dietary requirement.

    Check the current packaging before you buy, or ask for information if you’re buying unwrapped bread. Keep any suitable alternative separate while serving.

  • Leaving bake-at-home bread too late

    Bread that still needs to thaw or bake won’t suit every serving schedule.

    Read the instructions for your chosen product before planning your coffee occasion.

    Remember to allow time and space for the oven or air fryer, too.

Brands to compare

Albert Heijn

Albert Heijn’s range includes OerDesem donker meergranen and Liefde & Passie Meergranen.

  • Albert Heijn says its OerDesem is made using a three-day process.
  • Check whether your chosen variety is available and read the latest product information.

Jumbo

At Jumbo, you can compare Boeren Donker Volkoren Meergranen with Stevig Meergranen, among other options.

  • The different descriptions make it worth checking whether each loaf is wholemeal.
  • A product being listed in the range doesn’t tell you whether it’s in stock at a particular store.

Lidl

Lidl lists a 600 g organic brown sourdough multigrain loaf with seeds and kernels.

  • This is an option to consider if you want to serve a whole sourdough loaf.
  • Check availability in store and refer to the product’s ingredients and allergen information.

Aldi

Aldi describes Boeren volkoren meergranen as bread made with grains and seeds.

  • Its explicit wholemeal description makes it worth considering if you’re looking for wholemeal bread.
  • Check the packaging for the full ingredients and allergen information for the loaf you buy.

Plus

PLUS offers Korenlanders varieties including a round multigrain loaf, a sourdough multigrain baguette and sourdough multigrain bread with buckwheat.

  • For its individual products, PLUS provides details such as ingredients, allergens and, where relevant, preparation instructions.
  • PLUS notes that product information can change, so check the current packaging when you buy.

Dirk

Dirk lists a half loaf of multigrain bread from Bakker van der Akker.

  • A half loaf is worth considering if a whole loaf isn’t right for your group.
  • For this product, check the ingredients, wholemeal description and allergens on the current packaging.

Multigrain bread at Joybuy

These options are chosen with the coffee table in mind: two varieties that need preparation and a pack of individual rolls. Check each product separately to make sure its ingredients, allergens and preparation method suit your guests and your schedule.

Lekhaven Bakkerij Multigrain Country Bread, two round loaves

Lekhaven Bakkerij Multigrain Country Bread, round, 2 × 550 g

Two round loaves are a good option if you want to slice and share the bread at the table.

Allow time for this frozen bread to thaw, bake and cool. Check the current packaging for the wholemeal description and allergen information.

View at Joybuy
Lekhaven Bakkerij Multigrain Rustic Baguette, four baguettes

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Four baguettes are a good fit for a table where you want to share smaller loaves.

Allow time for thawing and baking. Follow the packaging for the baking time, and check the wholemeal description and allergen information before choosing this bread for guests.

View at Joybuy
g'woon Multigrain Rolls, four multigrain rolls

g'woon Multigrain Rolls, 4 rolls

Four individual rolls are a good option if you don’t want to slice a whole loaf.

The product information lists cereals containing gluten, lupin, milk, sesame and soya. If these allergens are relevant, check the current packaging. Also look for the wholemeal description and any serving instructions.

View at Joybuy

Frequently asked questions

Is multigrain bread always wholemeal?

No. According to the Voedingscentrum, multigrain bread contains at least three types of grain, but it can also be made with refined flour. Look for an explicit wholemeal description and read the ingredients for the loaf you want to buy.

Can I serve ordinary multigrain bread to someone who needs to eat gluten-free?

Don’t choose based on the words ‘multigrain’ or ‘sourdough’. Check which product is explicitly labelled gluten-free on its current packaging and meets your guest’s needs. Keep it separate from regular bread when serving.

Where can I find allergen information for unwrapped bread?

Before buying, ask for the allergen information for the specific loaf if it isn’t clearly displayed. For pre-packed bread, read the current label; don’t rely on information for a similar loaf.

How should I plan bake-at-home bread for coffee time?

Read the instructions on the packaging for your chosen product before setting a time to serve it. For example, PLUS gives a baking time of 8–10 minutes for its Korenlanders Meergranen stokbrood met desem; preparation times may differ for other loaves.

Does all multigrain bread contain iodised baker’s salt?

Don’t assume so without checking the product. According to the Voedingscentrum, bread is an important source of iodine, and some product ingredient lists mention baker’s salt or iodised salt. If this matters to your choice, read the ingredients list for the exact loaf.