Who is this relevant for?

Anyone making generously topped toast or sandwiches

You want slices that suit the amount of topping and how you plan to prepare them. So check the slice size rather than assuming how thick the bread is from the product name.

Anyone looking for a wholemeal base

You want to know whether the bread is wholemeal and compare its fibre per 100 g. According to the Voedingscentrum, ‘multigrain’ on its own doesn’t mean that a loaf is wholemeal.

Anyone who needs to check ingredients or allergens

Before buying, you want to check which grains and allergens are listed and, if it matters to you, what type of salt has been used. Check the latest product information on the packaging.

What should you look for when choosing?

Start with the slice size your dish calls for. Then compare the wholemeal content, ingredients and how much bread you need.

What to consider What to check before buying Who it matters to
Slice size Check whether it’s explicitly described as ‘medium-sliced’; ‘sliced’ on its own says nothing about thickness. For generously topped toast, I want to know whether the slices suit the way I’m preparing it. Around 29% of consumers prioritise slice size.
Wholemeal content and fibre Check the wholemeal claim, ingredients and fibre per 100 g; according to the Voedingscentrum, multigrain bread isn’t automatically wholemeal. I’m looking for a wholemeal base and want to compare nutritional values on the same basis. This is the top priority for around 29% of consumers.
Ingredients and allergens Read the latest label for ingredients and allergens; check the type of salt too, if that’s relevant to you. If I need to avoid certain ingredients, the bread must meet that requirement. This is the main concern for around 21% of consumers.
Quantity and storage Compare a half loaf and a whole loaf against the number of slices you need; follow the storage advice for the product you choose. For one evening, I don’t want to buy more bread than I can use or store. Around 21% of consumers prioritise this need.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    Bread can contain several types of grain without being wholemeal. So it won’t necessarily suit you if you prefer a wholemeal base.

    Check the wholemeal claim, ingredients and fibre per 100 g.

  • Assuming ‘sliced’ means ‘medium-sliced’

    A product name that only says ‘sliced’ doesn’t confirm the thickness of the slices. That thickness can make a difference to the toast or sandwich you want to make.

    Look for the words ‘medium-sliced’ on the packaging, or check the slice size in store.

  • Assuming seeded bread is allergen-free

    Multigrain bread can contain allergens. The Voedingscentrum advises checking the allergen information on the label; don’t rely on the general name of the bread.

    If you have an allergy or intolerance, check the latest ingredients and allergen information for the specific loaf.

  • Assuming every loaf contains iodine

    The name ‘multigrain bread’ doesn’t tell you what type of salt was used.

    Check the ingredients list for ‘baker’s salt’ or ‘iodised salt’ if this matters to your choice.

Brands compared

Albert Heijn

Worth considering if you’re looking for sliced brown multigrain bread with seeds.

  • Albert Heijn describes AH Liefde & Passie Meergranen gesneden as brown multigrain bread with sunflower seeds.
  • Check the slice thickness separately: ‘sliced’ doesn’t confirm that the bread is medium-sliced.

Jumbo

Worth considering if you want to compare wholemeal multigrain bread with kernels and seeds.

  • Jumbo describes Stevig Meergranen as a whole wholemeal multigrain loaf with kernels and seeds.
  • A whole loaf doesn’t tell you whether the slices are the right thickness for your dish.

ALDI

Worth considering if a half loaf of wholemeal multigrain bread better suits the quantity you need.

  • ALDI describes Boeren volkoren meergranen Half as sliced wholemeal bread.
  • Before buying, check that the slices are the thickness you want.

Dirk

Worth considering if you’re looking for a smaller loaf.

  • Dirk lists Bakker van der Akker Bakkers meergranen in a half-loaf size.
  • For the specific loaf, check the slice size and label before comparing it with other varieties.

PLUS

Worth considering if you want to explore different multigrain options, including one specifically labelled gluten-free.

  • PLUS lists products including Korenlanders Desem Meergranen Boekweit and Schär Glutenvrije Meesterbakker Mehrkorn.
  • These products aren’t interchangeable: check the ingredients and desired slice thickness for each variety.

Related products at Joybuy

Related products will appear soon.

Frequently asked questions

Is multigrain bread always wholemeal?

No. According to the Voedingscentrum, ‘multigrain’ on its own doesn’t mean that a loaf is wholemeal. If you’re looking for a wholemeal base, check the wholemeal claim and the ingredients.

Does ‘sliced’ mean ‘medium-sliced’?

No, you can’t tell how thick the slices are from the word ‘sliced’ alone. Look for an explicit description on the packaging or check the slices in store before choosing bread for generously topped toast.

What should I check if I need to avoid allergens?

Read the latest ingredients and allergen information for the specific loaf. The Voedingscentrum points out that common allergens must be clearly listed on the label; the word ‘multigrain’ doesn’t tell you which allergens a variety contains.

Does multigrain bread always contain iodine?

Don’t assume so without checking. Overheid.nl describes baker’s salt as iodised table salt used in bread-making; check the ingredients list for the loaf you choose to see whether baker’s salt or iodised salt is listed.

Should I choose a half or whole loaf for one fakeaway night?

Choose the size based on how many slices you need and what you can store afterwards. A half loaf may be enough if you need less; if you’ll have bread left over, follow the storage advice for the variety you choose.