What should you look for when choosing?
Start by deciding which matters most for your brunch: a clearly stated wholemeal base, a loaf to suit different tastes or a shape you can bake just before serving.
| What to consider |
What to check when buying |
Who this matters most to |
| Wholemeal content and fibre |
Look for a wholemeal description and wholemeal flour in the ingredients. Compare fibre per 100 g, rather than per different numbers of slices. |
If fibre is my priority, I want to know whether the bread actually contains wholemeal flour rather than just several types of grain. For around 40% of consumers, this would be the main consideration. |
| Taste and texture |
Check whether both wheat flour and wholemeal flour are listed, and whether the bread contains seeds. |
When serving fussy eaters, I want to choose a loaf whose ingredients and texture suit their preferences. An approachable taste and texture would be the main concern for around 40% of consumers. |
| Serving and bread shape |
Check the size of the loaf and, for bake-at-home bread, the cooking time and instructions on the packaging. |
If I want to serve warm bread, baking it needs to fit into my brunch plans. Around 20% of consumers would focus mainly on this practical consideration. |
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Frequently asked questions
Is multigrain bread automatically wholemeal?
No. According to the Netherlands Nutrition Centre, multigrain means the bread is made with at least three different types of grain; it may also contain white flour. If you want wholemeal bread, look for an explicit wholemeal description and check the ingredients.
When is bake-at-home bread a good choice for Easter brunch?
Bake-at-home bread is a good option if you have the time and oven space just before eating. PLUS recommends baking its Volkoren meergranen baguettes in the oven at 220 °C for 8–10 minutes. For any other product, always follow the instructions on its packaging.
Can I assume multigrain bread is gluten-free?
No. The standard multigrain products described contain grains such as wheat, rye or barley. If gluten-free bread is essential, check the specific description and allergen information on the product you plan to serve.
Does all multigrain bread in the Netherlands contain iodised salt?
You can’t tell from the name of the bread. The Netherlands Food and Consumer Product Safety Authority says iodine compounds may be added to bread through bakers’ salt; this doesn’t mean every loaf contains iodised salt. Check the ingredients list for the specific product.
Which type of bread should I choose for a small brunch group?
A half loaf or smaller rolls are worth considering if you want to serve less bread. Compare the quantity on the packaging with what your group needs, and follow the storage advice for any leftovers.