Who should consider which option?

Hosts catering for fussy eaters

You want to serve bread that isn’t made entirely from white flour, but aren’t sure whether a particularly dark or seeded loaf will suit everyone at the table. A loaf made with both wheat flour and wholemeal flour could be worth considering.

Shoppers keeping an eye on fibre

You don’t want to rely on the word ‘multigrain’ alone. Compare the wholemeal description, ingredients and fibre content per 100 g across specific loaves.

Hosts who want to serve warm bread

You’re considering bake-at-home baguettes or small rolls that can go into the oven shortly before Easter brunch. You’ll need to allow for the cooking time and available oven space.

What should you look for when choosing?

Start by deciding which matters most for your brunch: a clearly stated wholemeal base, a loaf to suit different tastes or a shape you can bake just before serving.

What to consider What to check when buying Who this matters most to
Wholemeal content and fibre Look for a wholemeal description and wholemeal flour in the ingredients. Compare fibre per 100 g, rather than per different numbers of slices. If fibre is my priority, I want to know whether the bread actually contains wholemeal flour rather than just several types of grain. For around 40% of consumers, this would be the main consideration.
Taste and texture Check whether both wheat flour and wholemeal flour are listed, and whether the bread contains seeds. When serving fussy eaters, I want to choose a loaf whose ingredients and texture suit their preferences. An approachable taste and texture would be the main concern for around 40% of consumers.
Serving and bread shape Check the size of the loaf and, for bake-at-home bread, the cooking time and instructions on the packaging. If I want to serve warm bread, baking it needs to fit into my brunch plans. Around 20% of consumers would focus mainly on this practical consideration.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Netherlands Nutrition Centre, multigrain refers to bread made with at least three different types of grain. The name alone doesn’t mean the bread is wholemeal.

    Read the description and ingredients for the specific loaf, and compare fibre on a like-for-like basis, such as per 100 g.

  • Choosing seeded bread without checking the allergen label

    Multigrain breads can contain different gluten-containing grains. Product labels may also list other allergens or warnings about possible traces.

    Check both the ingredients and the ‘contains’ and ‘may contain’ statements on the bread you’re buying, especially if you need to take guests’ dietary requirements into account.

  • Buying bake-at-home bread without planning for the oven

    Bake-at-home baguettes need time and oven space, which you may also need for other brunch dishes.

    Read the instructions on the packaging you choose and plan when to bake the bread before serving.

  • Assuming every loaf contains iodised salt

    The fact that iodine compounds may be added to bread in the Netherlands through bakers’ salt doesn’t mean every multigrain loaf contains iodised salt.

    Check which type of salt is listed in the ingredients for the specific loaf.

Brands compared

Albert Heijn

AH Vloerbrood meergranen heel is an example of a loaf that lists both wholemeal wheat flour and wheat flour.

  • Albert Heijn lists 31% wholemeal wheat flour, 30% wheat flour and 5.2 g of fibre per 100 g for this loaf.
  • The product page says it’s available in store. Check the current label there, including the allergen information.

Jumbo

Jumbo Volkoren Donker Meergranen Brood shows the ingredients and nutritional information you can compare for a wholemeal option.

  • The product page lists 37.9% wholemeal wheat flour and 8.1 g of fibre per 100 g.
  • Jumbo says this particular loaf is no longer part of its online range. Use the figures for comparison, not as a buying recommendation.

Lidl

Lidl describes a multigrain loaf containing, among other ingredients, wheat, barley and buckwheat.

  • The grains listed give you a starting point for comparing the ingredients with other breads.
  • Read the full label in store before drawing conclusions about the wholemeal content, fibre or allergens.

PLUS

PLUS has examples for different serving options, including wholemeal multigrain bake-at-home baguettes and multigrain rolls.

  • For its PLUS Volkoren meergranen baguettes, the product page lists 56% wholemeal wheat flour and an oven cooking time of 8–10 minutes.
  • Bake-at-home options need to be prepared shortly before brunch. Check the instructions and allergen information on each pack.

Dirk

Bakker van der Akker Bakkers meergranen half is worth considering for a smaller table, as it comes as a half loaf.

  • The product listing identifies it as a half multigrain loaf.
  • Check the label on the loaf you choose for its ingredients, nutritional information and allergens.

Related products at Joybuy

Related products will be available soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, multigrain means the bread is made with at least three different types of grain; it may also contain white flour. If you want wholemeal bread, look for an explicit wholemeal description and check the ingredients.

When is bake-at-home bread a good choice for Easter brunch?

Bake-at-home bread is a good option if you have the time and oven space just before eating. PLUS recommends baking its Volkoren meergranen baguettes in the oven at 220 °C for 8–10 minutes. For any other product, always follow the instructions on its packaging.

Can I assume multigrain bread is gluten-free?

No. The standard multigrain products described contain grains such as wheat, rye or barley. If gluten-free bread is essential, check the specific description and allergen information on the product you plan to serve.

Does all multigrain bread in the Netherlands contain iodised salt?

You can’t tell from the name of the bread. The Netherlands Food and Consumer Product Safety Authority says iodine compounds may be added to bread through bakers’ salt; this doesn’t mean every loaf contains iodised salt. Check the ingredients list for the specific product.

Which type of bread should I choose for a small brunch group?

A half loaf or smaller rolls are worth considering if you want to serve less bread. Compare the quantity on the packaging with what your group needs, and follow the storage advice for any leftovers.